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I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo…. combined…. as a kid in my twenties…. using the $100M Offer method. It works. And it will work for you. Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change... but what?

Du bist selbstständig und plötzlich findest du dich in einem Chaos aus Content Erstellung und Social-Media-Marketing wieder. Als neuer Anbieter auf dem Markt musst du an deine Kunden kommen und jeder sagt dir, dass Content Marketing DIE Lösung schlechthin ist. Statt an deinem eigentlichen Produkt zu arbeiten, wirst du plötzlich eine Ein-Personen-Werbeagentur für dich selbst.

たった１匹のキャラクターのために、なぜ、こんなにも多くの人が集まるのか！広報戦略としての企業YouTubeのつくりかた登録者数37万人超！！動画再生回数累計1億回達成！！

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…This book contains the playbooks that took me from sleeping on my gym floor to owning a multimillion-dollar portfolio of companies that generate $200,000,000 a year. Wanna know the biggest difference between those two time periods? How many leads I was getting.

If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them. I can show you how to accelerate cash flow in a business — in other words, get more customers to spend more money in less time (over & over again).

どうもこんにちは、石崎力也です。覚えていますか？10年前、僕らはTSUTAYAに映画のDVDを借りに行っていました。音楽が聞きたいと思ったらどうしていたか？たぶんファンならCDを買っていたはず。

縦書き・横書き両方に対応！電子書籍と紙の本の効率的な制作フローを解説。小説からビジネス書まで、多様なニーズに応える出版スキルを身につけられます。

一時的な「いいね」やバズを追いかける疲労から抜け出し、SNSマーケティングを確実な売上と記憶に残るブランド構築へと転換させる実践的なロードマップを手に入れませんか。毎日の通勤電車や作業の合間に耳を傾ける...

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers. 

Your competitors are drowning in digital noise. Your next customer is standing at their mailbox. The average person sees 6,000 to 10,000 ads a day, and tunes out almost all of them. Mikey Miller, MBA, spent two decades and over $100,000 learning that the hard way: a page-two Google ranking, a thousand Facebook followers who never bought a thing, podcast episodes with plenty of views and zero revenue. Then he found something that worked: a shared 9x12 postcard mailed straight to local mailboxes.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from...

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

Published in 1916, this story is over a hundred years old, yet its message is just as relevant today as it was in 1916. Perhaps even more so. Why? Because never have we had greater access to information yet at the same time we’ve never been more deficient in common sense. Advertising legend David Ogilvy believed this book changed his life and was so passionate about its message that he had his employees read it every year. This is less a book about advertising, or even about Adams himself, as much as it’s a book about the power of mindset.

Turn Your Social Media Into a $12,000+/Month Machine (Even If You’re Starting from Scratch) Tired of posting content that doesn’t bring real growth, customers, or sales? Now picture this: you open your social apps and finally see numbers that matter—DMs coming in, booked calls, orders, partnerships… without spending hours guessing what to post, and without relying on “luck” with the algorithm.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. 

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.