Jonah Berger

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word...

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams....

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change...

Comment persuader son patron, influencer un électeur, séduire un client hésitant ? Tous, nous souhaitons un jour ou l'autre entraîner l'adhésion de notre...

Aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa....

Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard....

Palabras mágicas cumple su promesa de enseñarnos cómo las palabras que elegimos influyen en los resultados que deseamos. Sumérgete en un fascinante viaje para descubrir el inmenso poder que las palabras y el lenguaje tienen sobre los resultados que deseas alcanzar.