検索キーワード： 著者 "Carol S. Pearson" すべてのカテゴリー

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. 

The Classic Guide, Updated for Our Contemporary World A modern classic of Jungian psychology, The Hero Within has helped hundreds of thousands of people enrich their lives by revealing how to tap the power of the archetypes that exist within. Drawing from literature, anthropology, and psychology...