検索キーワード： 制作 "Audible Studios" マーケティング・セールス

　2016年1月29日、日銀は電撃的なマイナス金利導入を決定した。2014年10月の量的・質的金融緩和発表に勝るとも劣らない黒田総裁一流の奇襲といえる。

「バイオベンチャー列伝」第２弾！

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

かつて日本経済を牽引した２大産業といえば自動車と電機だった。電機は総合大手が海外メーカーとの熾烈な競争に敗れて地盤沈下し、一部の電子部品メーカーを除いて世界での存在感が低下している。

２０１８年１２月８日未明、外国人労働者の受け入れ拡大に向けた改正出入国管理法（入管法）が可決、成立した。１９年４月から施行される。改正案の中核となるのが新たな在留資格「特定技能」の創設だ。

「客観評価」「評価のフィードバック」を掲げ、給料格差と勤労意欲の連動を信じた成果主義はいちばん大切な人材育成機能を破壊した。いま、企業はどのようなシステムを再構築すべきなのか。

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

2015年11月4日、日本郵政グループ3社（日本郵政、ゆうちょ銀行、かんぽ生命）が上場。

工場見学第三弾。洗剤、化粧品、お札、漢方薬、ランドセル、靴からお札まで……。

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PDF提供元：東洋経済新報社
※Windows10端末をご利用のお客様は、アプリ上で直接ご覧いただけます。

企業業績が絶好調だ。上場企業の３分の１弱に当たる１０００社が来期に最高益を更新するとみられる。１６年度と１７年度の業績について、『会社四季報２０１７年２集・春号』の最新予想を基に、（１）内需の深掘り、（２）海外事業での成長、（３）社会的ニーズに応え課題解決に役立つという三つの切り口から稼ぐ力を取り戻しつつある日本企業を追った。その戦略とは？。
本誌は『週刊東洋経済』２０１７年３月１８日号掲載の２６ページ分を電子化したものです。　

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer - and it's one that may surprise you. Typically the issue lies not with the sales team - but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers.

２０２１年に注目された国内ベンチャー企業１００社を前・後編に分けて紹介する。前編では、連続起業家、フェムテック、大学発ベンチャー、コンピューティング、メディア・エンタメ、営業支援、

２月７日からソチオリンピックが開幕した。晴れの舞台で闘う冬季オリンピックの選手たち。 一方で２０２０年の東京オリンピックを目指し、日本のスポーツ界はメダル獲得へ必死の形相だ。ＪＯＣがブチ上げた東京五輪の目標は「金メダル３０個前後、国別順位で３位」というもの。過去、日本の最多金メダル数は１９６４年の東京と０４年のアテネで記録した１６。「３０個前後」はその２倍近くになる。 選手だけでなく、企業も東京五輪需要に懸命だ。東京五輪によって１４．９兆円の新規需要が生まれるが、そのうち１２．６兆円のインフラ投資は、五輪がなくても実施される予定だった案件が多くを占める。 メダルを目指す選手強化の現場と、五輪特需を狙うビジネス界の動向に迫る！

バイオベンチャー・シリーズ第５弾。