検索キーワード： マーケティング・セールス

これさえ身につければ、だれでも高額商品が売れる! ●あなたから買いたい!と言わせる「自分力」 ●買いやすい雰囲気をつくる「接触力」 ●高くてもその価値がある!と思わせる「価値訴求力」 ●商品の見せ方を工夫する「商品演出力」 ●高額商品販売の最重要ポイント「おすすめ力」 ●今あるものをアレンジして高額商品販売に役立てる「編集力」 この六つのテクニックを武器にして、徹底的に売りまくろう! ※本商品は「高額商品販売とっておきのテクニック」(同文舘出版刊 井手聡著 ISBN:978-4-495-57641-7 1,470円(税込))をオーディオ化したものです。

大好評「中小企業経営者のための社長法務シリーズ」第2弾! 今回のテーマはいま話題の「カスタマーハラスメント(カスハラ)」

共同通信社が配信するウェブ「47NEWS」でオンライン記事を作成し、これまで300万以上のPVを数々叩き出してきた著者が、アナログの紙面とはまったく異なるデジタル時代の文章術を指南する。

採用にマーケティングの手法を用いれば、求職者から「選ばれる」企業に変わる多くのIT企業がITエンジニアの採用に苦戦しています。

米トランプ政権は「米国ファースト」を掲げ、世界秩序の維持に関心を向けなくなった。

”コトバ”は、商売や営業をするうえでの強力な武器です。それだけに、「売れるコトバ」なくしては、商売繁盛、売上アップは望めません。商品の価値をうまく伝えたい、値頃感をさらにPRしたい、お客様を買う気にさせたい―本書は、このようなご要望に100%お応えいたします。では、お客様のココロにグッと迫ってパッと売るための、「買わせるセリフ」の数々をご紹介いたしましょう。※本商品は「使えば儲かる!「売れるコトバ」と「買わせるセリフ」」(同文館出版刊 井手 聡著ISBN:4-495-55731-9 196頁1,365円(税込))をオーディオ化したものです。(C)S.IDE

ブランディングの本質を探究する番組「ポジティブランディングラボ」。 ブランドコミュニケーター・片山光祐と、グローバルブランダー・保呂田直行が、企業ブランディングから個人ブランディングまで"めっちゃポジティブ"に語ります。 ブランディングはロゴや広告の話ではなく、企業や個人が自分らしいブランドを築き、選ばれ続けるための「総合的な顧客体験のマネジメント」であり、「価値の翻訳」。 ブランド戦略の実践に役立つ...

堅実に業績をつくるチームに変わる思考法
日清食品社長・安藤徳隆 推薦！「クリエイティブな日清食品の社員も学ぶ、考えかたの基礎」

Whether you're a beginner or someone looking to break into the industry, How to Become a Real Estate Agent gives you everything you need to succeed — no guesswork, no confusion, just a clear path forward. Written in simple, practical language, this guide walks you through licensing requirements, essential skills, marketing strategies, client management, and long-term wealth-building through real estate investing.

Winning Social Media in 2026 is your practical roadmap to growing an audience, creating engaging content, and building real income in the modern creator economy. Whether you're starting from zero or trying to revive a stagnant account, this guide breaks down the exact strategies creators need to succeed in today's AI-driven social platforms.

Este libro te enseñará el arte de conseguir que más clientes gasten más dinero más rápido.

Hi friends! I’m Niharika Jain, reporting the facts and blogging the feels — because every story has two sides.

「日野佳恵子の『買う理由、買わない理由』 ― 女性インサイトラボ HERSTORY―」は、女性インサイトマーケティングの第一人者であり、株式会社ハー・ストーリィ代表の日野佳恵子が、女性消費者の行動とその背景を読み解くポッドキャストです。 女性消費者動向から世帯生活の実態を捉えることこそが顧客理解の肝であり、すべての消費者を理解する近道は、鋭い視点を持つ女性の動きを捉えることにあります。 長年にわたり蓄積してきた...

Are you a struggling entrepreneur ready to transform your business using the most powerful AI tools available today? Whether your venture has stalled, you're battling burnout, or you feel left behind in the AI revolution, this comprehensive guide is your step-by-step comeback strategy. The Entrepreneur's Revival Guide with Claude and ChatGPT combines practical AI implementation with proven business turnaround strategies.

This isn’t about marketing trends—it’s about decoding what actually makes people stop, listen, and buy. Each episode breaks down the psychology behind attention, influence, and conversion so you don’t just create content—you control reactions.

Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories. Past guests include ...

The Story Coach is a short weekly podcast from Karen Anderson, co-founder of Everything & Nothing PR, sharing ideas, encouragement and practical thoughts to help founders, creatives and small businesses shape their brand story and share their work with the world.Each 15-minute episode explores storytelling, marketing and communications in a simple, grounded way with real examples, honest reflections and small, actionable steps you can take each week.If you’re building something meaningful but sometimes feel unsure how to talk about it, or how to get your message to really connect, this ...

Ryan Cole exposes why treating your audience as one mass is strategic suicide and reveals how smart segmentation turns market chaos into competitive advantage. Discover the frameworks and execution principles that separate companies who truly understand their customers from those who guess. For more content like this, visit QuietPlease.ai

Nick Ledger decodes billion-dollar corporate strategies with bar-stool clarity. From menu tactics to portfolio management and brand manipulation, discover how the world's biggest companies engineer growth, cut losses, and convince you to pay more. For more content like this, visit QuietPlease.ai

Un podcast mensuel consacré au brand licensing. Passionnés de marques et de licences, cette émission est pour vous ! Un format pour décrypter un sujet souvent visible, mais rarement expliqué, avec celles et ceux qui font vraiment le marché des licences de marques. Nous consommons des produits sous licence tous les jours. Sans toujours savoir comment ni pourquoi. Vous saurez tout avec "La Licence, ça Marque !". Alors découvrez pourquoi les marques s’étendent et explorent de nouveaux horizons, par le prisme des produits, avec des stratégies souvent brillantes, parfois discutables. ...

Tu es coach, consultant, formateur ou infopreneur... et tu veux développer ta visibilité, ton audience et ton chiffre d'affaires sans y laisser ton âme ?Créateur de Sommets, c'est le podcast de Loïc et Laetitia, fondateurs de createur-de-sommets.fr. Depuis 2019, ils ont organisé 8 sommets en ligne, généré plus de 70 000 inscrits et accompagné des dizaines d'entrepreneurs francophones à créer leurs propres événements virtuels.Chaque semaine, plusieurs rendez-vous :→ Un ou deux épisodes méthodes (10-15 min) : stratégies concrètes pour organiser, promouvoir et monétiser un ...

Ingen Forkortelser er en podcast, hvor jeg inviterer folk jeg synes er skarpe til en snak om marketing og kommunikation uden buzzwords, forkortelser og konsulentsnak. Bare erfaringer, holdninger og ting vi måske - måske ikke - tager fejl af. Vi taler bl.a. om: * upopulære holdninger * forkortelser vi burde droppe * hvad man har ændret mening om * og hvad der faktisk virker i virkeligheden! Podcasten er hostet af Rasmus Hamann – kreativ strateg og selvstændig konsulent, der hjælper virksomheder med at skabe stærkere brands og bedre marketing gennem idé, retning og eksekvering. “...

Direct From the Source by Vereigen Media is a thought leadership podcast that brings unfiltered insights from B2B marketing, tech, and growth leaders. Each episode dives deep into real strategies, emerging trends, and candid conversations with experts shaping the future. No fluff, just actionable perspectives, direct from the minds driving results. Subscribe for new episodes that cut through the noise.

Forward Thinking ist der Podcast für Customer Experience (CX), Customer Service Strategie und Business TransformationHier geht es nicht um Buzz. Sondern um echte Mehrwert. Customer Experience entscheidet heute über Wachstum – nicht Produkte.Wie Unternehmen ihre Geschäftsmodelle neu denken, sich in einem kompetitiven Markt differenzieren und durch Service Excellence echten, messbaren Impact erzielen.Wir sprechen über Strategie, Operating Models und den gezielten Einsatz von Technologie und Künstlicher Intelligenz (KI) – immer mit klarem Fokus auf Umsetzung und Business Value.Für ...

Host Clare Delish investigates the new wave of 'GLP-1 Friendly' food labels hitting grocery store shelves, examining whether Big Food is offering genuine guidance or capitalizing on a pharmaceutical gold rush. Each episode blends sharp marketing critique with evidence-based nutrition advice for anyone trying to eat smarter—on these drugs or not. For more content like this, visit QuietPlease.ai

Honest insights and simple strategies for print-on-demand and Etsy sellers building businesses while leading full lives. Hosted by Melissa Carroll, teacher, mom, and six-figure Etsy seller helping busy women earn extra income and grow sustainable online businesses.

The TruCoach Podcast is where you’ll find industry-specific, actionable methods to help you build a supercharged home improvement or home services business. From leads to leadership, we exist to help you and your team successfully grow. TruCoach is your single source of truth for organizations looking to scale. Brought to you by Truvolv, you’ll get exclusive access to leaders who have been there and done that - and the wisdom that only comes from experience. No fluff, no noise. Just proven strategies for you and your team to implement.

Her Business Journey Ahammed is a podcast dedicated to inspiring and empowering women who are building their careers, businesses, and dreams. Hosted by Ahammed, this podcast explores the real stories behind successful women — their challenges, sacrifices, failures, and victories. Each episode features conversations with female entrepreneurs, freelancers, creators, and professionals who share their personal journeys in business and life. From starting with nothing to building something meaningful, these stories reveal the determination, courage, and mindset needed to succeed. In this podcast,...

Arnaud Belloni est, entre autres, l’homme qui se cache derrière la transformation de Renault, dont il dirige le marketing monde depuis 5 ans. Revenu chez le constructeur français en 2020, 20 ans après son premier passage, il a réussi à redorer le blason de la marque au losange qui, à l’époque, accusait un déficit de huit milliards d’euros. Rajeunissement du logo, relance du merchandising, réduction des coûts marketing, centralisation de la production des films publicitaires, renforcement de la collaboration avec Publicis, etc. Arnaud Belloni a déployé son arsenal d’idées ...