Building a Cyclical Business with Amanda Trieger

Join Sharna in this transformative conversation with Amanda Trieger, naturopath, doula, and cyclical business mentor, as they explore how women in sensitive niches can build sustainable businesses by honouring their natural rhythms.

Amanda shares her journey from burnout to building a thriving practice aligned with her menstrual cycle, seasonal rhythms, and feminine frameworks.

Key Topics Covered:

🌙 The Cost of Ignoring Our Cycles (4:11-9:39) - Amanda's journey from "successful" but burnt out to cyclically aligned - Why external success doesn't equal internal sustainability - The missing piece in traditional business education

🌙 Understanding Infradian Rhythms (9:42-13:44) - How women operate on a 28-day cycle vs. 24-hour masculine model - Why consistency needs redefinition for women - Planning years ahead using lunar and seasonal calendars

🌙 Cyclical Business Planning in Practice (13:48-17:24) - How to maintain energy without disappearing from your business - Scheduling different tasks for different cycle phases - Why "showing up the same way every day" leads to burnout

🌙 Creating Non-Negotiable Self-Care (17:24-31:00) - Warning signs of burnout (when did you last do something you love?) - Building rest into your business plan, not as an afterthought - The power of workshops, retreats, and mentorship for sustainability

🌙 Menstruation as a Business Strategy (31:01-35:45) - Amanda's approach: "My business is in alignment with my menstrual cycle" - Different phases require different types of work - Winter/menstruation: admin, reflection, crafting - Ovulation: launching, visibility, saying yes

🌙 For Women in Sensitive Niches (35:46-46:56) - Special considerations when holding space for grief, loss, trauma - Building businesses that last decades, not years - Why you need to honour your energy FIRST to sustain others

Resources Mentioned:

• Wintering Women's Guide for Soulful Business - Amanda's free 67-page guide featuring cyclical planning tools, recipes, articles, and contributions from successful women in business -
• Wednesday Night Mistress Class - Deep dive into cyclical planning with downloadable planners -
• Jane Hardwick Collings' "Her Story" - Book about menstrual taboos

Key Takeaways for Practitioners:

1. Schedule according to your cycle: - Menstruation: Rest, admin, reflection - Follicular: Planning, visioning, creating - Ovulation: Launching, visibility, networking - Luteal: Editing, completing, preparing for rest
2. Cyclical self-care is non-negotiable - Build it into your business plan
3. Different energies require different outputs - Stop forcing consistency
4. Your "heavy" niche requires MORE rest, not less
5. Planning visually and cyclically creates long-term sustainability

Connect with Amanda:

- Website: CLICK HERE

- Instagram: CLICK HERE

- Access the Wintering Women's Guide: CLICK HERE

Connect with Sharna:

- Instagram: CLICK HERE

- Read more or Apply for the Mentorship: CLICK HERE

Action Step:

Start tracking where you are in your cycle and notice your energy patterns. Begin scheduling your most important work during your high-energy phases and rest during your low-energy times.

Did this episode resonate? Leave a review on Apple Podcasts and share what shifted for you. Your review helps other women in sensitive niches find this supportive content.

Note: This episode contains essential information for any woman building a business, especially those working in grief, loss, fertility, and trauma support spaces. Save it to return to whenever you need reminders about honouring your natural rhythms.

In this profound conversation, Catherine Isaac courageously shares her journey through three pregnancy losses and the creation of Two Souls Co., born from her recognition of an "unknown need" in pregnancy loss support.

What You'll Discover:

• - Catherine's raw and honest account of experiencing pregnancy loss at home, including the challenges of collecting baby's remains with inadequate resources
• - The gaps in medical system support and information sharing during pregnancy loss
• - How personal trauma can transform into purposeful action through the creation of the Soul Collection Kit
• - The importance of choice and dignity in honoring baby's remains
• - Why healthcare providers need better tools to support women through this experience
• - The healing power of having options and being truly informed during loss

Key Themes Explored:

• - The isolation and trauma of managing pregnancy loss without proper guidance
• - How lack of information compounds grief and confusion
• - The significance of choice in the healing and closure process
• - Creating supportive resources from lived experience
• - The "unknown need" for dignified options during pregnancy loss

Website: www.twosoulsco.com.au

Email: hello@twosoulsco.com.au

Instagram: @tw.souls.co

LinkedIn: Catherine Isaac

• Apply for the Certification: Here
• Biz Mentorship: @instituteofhealing_pl
• Podcast: @pregnancyloss_podcast
• Loss Support & Certifications: @insitituteofhealing.losssupport

Listen on: Apple Podcasts | Spotify

For those seeking guidance and support, this episode is a reminder that you are not alone, and there are resources and communities ready to help you through your healing journey.

Thank you for tuning in, and if you found this episode valuable, please leave a review on Apple Podcasts. We look forward to supporting you in the next episode.

If this conversation spoke to you, share it with someone who may need to hear it.

And If this conversation resonated with you, please take a moment to rate and review the podcast. It helps us reach more hearts that need to hear they are not alone.

Disclaimer: Please note that the information shared in this podcast is not intended as medical advice. For personal medical advice and support, consult with your healthcare provider.

Your Feedback Matters: If you found value in this episode, kindly leave a review on Apple Podcasts. Your feedback is crucial in helping us deliver content that supports, informs, and heals.

Feel free to share this episode on social media and tag us with your insights and takeaways.

Sharna Southan Pregnancy Loss Practitioner & Trauma informed Coach

Instagram: https://www.instagram.com/instituteofhealing_pl/ || https://www.instagram.com/instituteofhealing.losssupport/

W: www.sharnasouthan.com

Sending you so much love and light on your healing journey. 💛

In this deeply personal episode, host Sharna Southan opens her heart to share the profound "why" behind writing her upcoming book on pregnancy loss support.

Moving beyond logistics and outlines, Sharna takes listeners into the defining moment that changed everything—walking into an ultrasound room pregnant and leaving empty, only to discover that the silence and dismissal that followed was almost as devastating as the loss itself.

This isn't just another story about grief; it's a call to action for systemic change in how we support women through reproductive loss.

Key Topics Covered:

• The Defining Moment
• The ultrasound experience that changed everything
• What medical professionals don't tell you about pregnancy loss
• The physical reality: contractions, clotting, and trauma no one prepared her for
• The emotional aftermath of medical dismissal

The Systemic Problem:

• Why we don't just have a grief problem—we have a training problem
• How professionals want to help but lack the proper tools
• The silence that surrounds pregnancy loss experiences
• Why women are walking through devastating moments without adequate support

The Solution:

• A New Approach The Pregnancy Loss Recovery Method taught internationally
• Training professionals to hold space for grief that "bleeds"
• Language, tools, and frameworks for better support
• Understanding pregnancy loss as postpartum experience

Who This Book Is For

• Women feeling broken and bleeding in silence
• Partners who feel invisible in their grief
• Professionals who want to help but feel helpless
• Anyone who's felt dismissed after pregnancy loss

• Loss Support & Certifications: @insitituteofhealing.losssupport

• Apply for the Certification: Here
• Biz Mentorship: @instituteofhealing_pl
• Podcast: @pregnancyloss_podcast

Listen on: Apple Podcasts | Spotify

For those seeking guidance and support, this episode is a reminder that you are not alone, and there are resources and communities ready to help you through your healing journey.

Thank you for tuning in, and if you found this episode valuable, please leave a review on Apple Podcasts. We look forward to supporting you in the next episode.

If this conversation spoke to you, share it with someone who may need to hear it.

And If this conversation resonated with you, please take a moment to rate and review the podcast. It helps us reach more hearts that need to hear they are not alone.

Disclaimer: Please note that the information shared in this podcast is not intended as medical advice. For personal medical advice and support, consult with your healthcare provider.

Your Feedback Matters: If you found value in this episode, kindly leave a review on Apple Podcasts. Your feedback is crucial in helping us deliver content that supports, informs, and heals.

Feel free to share this episode on social media and tag us with your insights and takeaways.

Sharna Southan Pregnancy Loss Practitioner & Trauma informed Coach

Instagram: https://www.instagram.com/instituteofhealing_pl/ || https://www.instagram.com/instituteofhealing.losssupport/

W: www.sharnasouthan.com

Sending you so much love and light on your healing journey. 💛

In this deeply moving episode, we welcome Shannon Roane, the founder of J&J Journals—a brand born from personal heartbreak and a desire to guide others through the silent terrain of pregnancy loss and grief.

Shannon vulnerably shares the story of her ectopic pregnancy, a missed miscarriage, and the unspoken aftermath that left her navigating trauma, isolation, and silent suffering.

We explore:

• The unrecognised trauma of pregnancy loss

• How journaling became Shannon’s lifeline

• The unseen grief anniversaries that live in our bodies

• Finding safe spaces to heal and be witnessed

• The truth about navigating friendships and triggers after loss

• The courage to hold space for others through peer mentoring and care packages Shannon reminds us that healing isn’t about “moving on,” but about moving forward with compassion, purpose, and grace.

Whether you’ve experienced loss yourself or are supporting someone who has, this conversation offers heart-opening insights and a deep sense of connection.

Mentioned in this episode:

• Shannon’s guided journals: Joy Comes in the Morning & Held in My Heart

• J&J Journals care packages for grieving mothers

• The importance of grief-informed therapy

Where to find Shannon:

IG: @jandj_journals & TikTok

Website: https://jandjjournals.com

• Apply for the Certification: Here
• Biz Mentorship: @instituteofhealing_pl
• Podcast: @pregnancyloss_podcast
• Loss Support & Certifications: @insitituteofhealing.losssupport

Listen on: Apple Podcasts | Spotify

For those seeking guidance and support, this episode is a reminder that you are not alone, and there are resources and communities ready to help you through your healing journey.

Thank you for tuning in, and if you found this episode valuable, please leave a review on Apple Podcasts. We look forward to supporting you in the next episode.

If this conversation spoke to you, share it with someone who may need to hear it.

And If this conversation resonated with you, please take a moment to rate and review the podcast. It helps us reach more hearts that need to hear they are not alone.

Disclaimer: Please note that the information shared in this podcast is not intended as medical advice. For personal medical advice and support, consult with your healthcare provider.

Your Feedback Matters: If you found value in this episode, kindly leave a review on Apple Podcasts. Your feedback is crucial in helping us deliver content that supports, informs, and heals.

Feel free to share this episode on social media and tag us with your insights and takeaways.

Sharna Southan Pregnancy Loss Practitioner & Trauma informed Coach

Instagram: https://www.instagram.com/instituteofhealing_pl/ || https://www.instagram.com/instituteofhealing.losssupport/

W: www.sharnasouthan.com

Sending you so much love and light on your healing journey. 💛

In today’s soul-nourishing episode of What I Wish I Knew After Pregnancy Loss, I’m joined by Ashley Holmes — a holistic fertility coach, speaker, and mother of three — whose work centers on guiding women back into connection with their bodies, emotions, and deep inner wisdom.

Ashley shares her personal fertility story, from the disempowerment of unexplained infertility to the awakening that came through practices like yoga, Ayurveda, and working with the subconscious mind. Through her own healing, she discovered that rushing wasn’t the answer — stillness was.

• Why rushing through the next fertility cycle can quietly work against the body

• The nervous system’s role in fertility, trauma, and healing

• The subtle (but powerful) healing that begins when we tend to grief

• Ayurveda as a tool for emotional and physical balance • How to begin trusting your body again after loss or infertility

• Why healing isn’t a detour — it’s part of the path Ashley’s presence is calm, grounding, and deeply affirming.

This conversation is for you if you’re feeling the pressure to keep going… but your soul is asking you to pause.

• https://www.instagram.com/ashley_holmes3202/
• https://www.facebook.com/ashley.holmes.3979
• Facebook Group: https://www.facebook.com/groups/271957647919481/?ref=share_group_link
• Website: https://holisticfertilitycoachinc.my.canva.site/
• Health & Wellness Platform ViBLY: https://vibly.io/expert/ashleyjholmes

• Apply for the Certification: Here
• Biz Mentorship: @instituteofhealing_pl
• Podcast: @pregnancyloss_podcast
• Loss Support & Certifications: @insitituteofhealing.losssupport

Listen on: Apple Podcasts | Spotify

For those seeking guidance and support, this episode is a reminder that you are not alone, and there are resources and communities ready to help you through your healing journey.

Thank you for tuning in, and if you found this episode valuable, please leave a review on Apple Podcasts. We look forward to supporting you in the next episode.

If this conversation spoke to you, share it with someone who may need to hear it. And please take a moment to leave a review on Apple Podcasts—it helps others find this space for healing and hope.

Disclaimer: Please note that the information shared in this podcast is not intended as medical advice. For personal medical advice and support, consult with your healthcare provider.

Your Feedback Matters: If you found value in this episode, kindly leave a review on Apple Podcasts. Your feedback is crucial in helping us deliver content that supports, informs, and heals.

Feel free to share this episode on social media and tag us with your insights and takeaways.

Sharna Southan Pregnancy Loss Practitioner & Trauma informed Coach

Instagram: https://www.instagram.com/instituteofhealing_pl/ || https://www.instagram.com/instituteofhealing.losssupport/

W: www.sharnasouthan.com

Sending you so much love and light on your healing journey. 💛

Welcome back to What I Wish I Knew After Pregnancy Loss — the space where we explore healing, heart-led business, and the deeper purpose that often emerges after profound loss.

In today’s episode, Beyond the Business: Thriving in a Sensitive Niche Without Burning Out, Sharna Southan guides a powerful conversation for coaches, healers, practitioners, and entrepreneurs who work in emotionally charged spaces like grief, trauma, fertility, or loss.

This isn’t your average business podcast — we’re diving into the unseen, often unspoken emotional labor that comes with holding space for others in their most vulnerable moments.

From compassion fatigue to pricing guilt, visibility fears to over-giving, this episode sheds light on the real challenges of working in a sensitive niche.

We explore:

• What defines a sensitive niche — and why it matters

• The emotional toll of being a space-holder

• How to navigate guilt around charging for your work

• Energetic and emotional boundaries for longevity

• Sustainable marketing that doesn’t feel “salesy”

• The nervous system’s role in visibility and success

• Why community and support are essential — not optional Whether you’re just starting out or years into your journey, this episode is your reminder: You are not alone, your work is sacred, and you deserve to be supported as you support others.

✨ If you’re ready to grow your impact in a way that honours your energy and your vision, The Visibility Expansion Experience is now open.

DM Shana on Instagram @institutehealing_pl with the word 'EXPAND' for more details. Make sure to mention you heard this on the Podcast.