エピソード

  • 50: #50 Nick Manning, Encyclomedia

    50: #50 Nick Manning, Encyclomedia
    2025/04/02
    In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD.

    Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including:

    - How to make the industry more attractive to young people
    - The impact of client behaviour on agency models
    - Principal media and its effect on the industry
    - The influence of platforms on agency spending
    - The impact of the CPM model on effectiveness
    - The limitations of social media as an advertising environment
    - How AI stands to impact the ad ecosystem
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    1 時間 16 分
  • 49: #49 Matt Sattel, OpenX

    49: #49 Matt Sattel, OpenX
    2025/02/12
    In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP).

    Sattel discusses:

    - The benefits and drawbacks of in-housing
    - OpenX's positioning in the market between buyers and sellers
    - The practice of reselling in CTV
    - Whether honesty pays in the industry
    - The debate around curation
    - Are industry KPIs fit for purpose?
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    54 分
  • 48: #48 Justin Sampson, Barb

    48: #48 Justin Sampson, Barb
    2024/09/11
    In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.

    Sampson discusses:

    - How Barb operates, including how measurement panels are created
    - The evolution of panel-based measurement
    - Solving the problem of zero-rated spots
    - What is ‘fit for TV’ in an age of high-quality user-generated content
    - Barb’s relationship with Origin, a measurement product created by ISBA
    - The challenges of companies "marking their own homework" when it comes to measurement
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    51 分
  • 47: #47 Jay Prasad, Relo Metrics

    47: #47 Jay Prasad, Relo Metrics
    2024/08/21
    In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship.

    Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations.

    Prasad also discusses:

    - The brands that took centre stage at the Olympics
    - How sports sponsorships can go wrong for brands
    - Untapped opportunities for advertising at sports events
    - The extent to which programmatic has delivered on its promise
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    46 分
  • 46: #46 David Pollet, Incremental

    46: #46 David Pollet, Incremental
    2024/07/03
    In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores:

    • The challenges and methodologies for measuring retail media
    • How effective closed-loop attribution really is
    • Retail media's role in the marketing mix
    • Implications of commerce media for the consumer
    • The future of privacy
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    1 時間 7 分
  • 45: #45 Caroline Reynolds, T&Pm

    45: #45 Caroline Reynolds, T&Pm
    2024/05/30
    In this episode, Caroline Reynolds, Global Chief Digital Officer at T&Pm, joins Vincent Flood, Editor-in-Chief at VideoWeek. T&Pm was formed earlier this year when WPP merged two of its agencies, The&Partnership and mSix&Partners, positioning AI at the core of its operations. Reynolds discusses:

    • What clients are looking for right now
    • Bringing creative and media back together under one agency roof
    • How T&Pm is preparing for the AI age and the impact of AI on agencies
    • How clients view CTV today
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    35 分
  • 44: #44 Ryan Spicer, Atmosphere

    44: #44 Ryan Spicer, Atmosphere
    2024/05/09
    In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses:

    • His entry point in media and advertising
    • How the broadcasters dealt with the transition to digital
    • The rise of Netflix and its disruption to the industry
    • The Atmosphere business model and its approach to measurement
    • The challenges of straddling the line between OOH and CTV
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    1 時間 1 分
  • 43: #43 Thomas Bremond, FreeWheel

    43: #43 Thomas Bremond, FreeWheel
    2024/04/11
    In this episode, Thomas Bremond, SVP & CRO, International at FreeWheel, joins Vincent Flood, Editor-in-Chief at VideoWeek. Bremond discusses how FreeWheel has changed in light of its acquisition by Comcast, the role of social networks in TV distribution, and what it means to be a broadcaster in 2024.
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    51 分