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VideoWeek

VideoWeek

著者： VideoWeek
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 VideoWeek is the podcast from VideoWeek, the industry's leading source of video and CTV advertising news and insights. The podcast consists of in-depth, long-form conversations with leaders shaping the future of video & CTV advertising. Hosted by Vincent Flood, Editor in Chief at VideoWeek.



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  • 50: #50 Nick Manning, Encyclomedia

    50: #50 Nick Manning, Encyclomedia
    2025/04/02
    In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD.

    Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including:

    - How to make the industry more attractive to young people
    - The impact of client behaviour on agency models
    - Principal media and its effect on the industry
    - The influence of platforms on agency spending
    - The impact of the CPM model on effectiveness
    - The limitations of social media as an advertising environment
    - How AI stands to impact the ad ecosystem
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    1 時間 16 分
  • 49: #49 Matt Sattel, OpenX

    49: #49 Matt Sattel, OpenX
    2025/02/12
    In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP).

    Sattel discusses:

    - The benefits and drawbacks of in-housing
    - OpenX's positioning in the market between buyers and sellers
    - The practice of reselling in CTV
    - Whether honesty pays in the industry
    - The debate around curation
    - Are industry KPIs fit for purpose?
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    54 分
  • 48: #48 Justin Sampson, Barb

    48: #48 Justin Sampson, Barb
    2024/09/11
    In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.

    Sampson discusses:

    - How Barb operates, including how measurement panels are created
    - The evolution of panel-based measurement
    - Solving the problem of zero-rated spots
    - What is ‘fit for TV’ in an age of high-quality user-generated content
    - Barb’s relationship with Origin, a measurement product created by ISBA
    - The challenges of companies "marking their own homework" when it comes to measurement
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    51 分
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