『44: #44 Ryan Spicer, Atmosphere』のカバーアート

44: #44 Ryan Spicer, Atmosphere

44: #44 Ryan Spicer, Atmosphere

無料で聴く

ポッドキャストの詳細を見る

このコンテンツについて

 In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses:

  • His entry point in media and advertising
  • How the broadcasters dealt with the transition to digital
  • The rise of Netflix and its disruption to the industry
  • The Atmosphere business model and its approach to measurement
  • The challenges of straddling the line between OOH and CTV
まだレビューはありません