• N2N 130 ... Cracking the Code: Facebook Marketing for Real Estate Beginners!
    2023/05/25

    Welcome to the "Newbie 2 Ninja" podcast! In today's episode, we dive into the world of real estate and explore how you can effectively utilize Facebook as a newbie in the industry. Here are the key takeaways from our discussion:

    1. Utilize a Facebook Business Page: Creating a dedicated business page on Facebook allows you to establish a professional online presence. It serves as a platform for branding and marketing your real estate business.

    2. Facebook Groups: In addition to a business page, consider creating your own Facebook group. Groups provide a unique opportunity to foster a sense of community and tribe among your target audience. They offer features and functionalities that are not available on a business page.

    3. Consistent Posting Schedule: Each social media channel has its own dynamics. On Facebook, it is recommended to maintain a consistent posting schedule of 3 to 4 times a week. Regularly sharing valuable content helps keep your audience engaged and informed.

    4. Define Your Target Audience: To effectively connect with potential clients, it is crucial to define your ideal client avatar. Understanding your target audience's demographics, interests, and pain points will enable you to tailor your content and marketing efforts more effectively.

    5. Engaging Content Strategy: Strive for a balance between valuable content and promotional material. Aim for a ratio of 9 pieces of valuable content for every 1 piece of marketing. This approach positions you as a trusted resource and helps build credibility among your audience.

    6. Visual Appeal: When posting on Facebook, make sure to utilize high-quality photos and videos. Visual content has a significant impact on engagement and can enhance the overall appeal of your posts.

    7. Facebook Live and Stories: Leverage the power of Facebook Live videos and Stories to deliver high-value content in a more interactive and personal manner. These features allow you to connect with your audience in real-time and create a more engaging experience.

    8. Paid Advertising: Consider running targeted Facebook ads to expand your reach and attract a wider audience. However, be aware that mastering the art of Facebook advertising requires a steep learning curve and a healthy budget.

    9. Engage with Your Audience: Actively engage with your followers by promptly responding to comments, messages, and inquiries. Building personal connections and providing excellent customer service can lead to organic growth and establish you as an influencer in the real estate industry.

    10. Analyze Insights and Adjust: Regularly review Facebook Insights to gain valuable data about your page's performance. This information includes post reach, engagement metrics, and audience demographics. By analyzing these insights, you can make informed decisions and adjust your strategies to achieve better results.

    That's a wrap for today's episode of "Newbie 2 Ninja." We hope these tips on using Facebook for real estate newbies have been helpful. Remember, consistency, engagement, and a thorough understanding of your audience are key to thriving in the world of real estate on Facebook. Stay tuned for more exciting episodes!

    Jim "The Coach" Jacobus
    Jason "The Agent" Keller

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    33 分
  • N2N 129 ... Web Wisdom: Mastering Real Estate Website Design with Lee Levy
    2023/05/18

    Where do we start to understand how to build a great website? We start with none other than Lee "The Design Queen" Levy! That's where!!!

    Welcome to an extraordinary episode of our N2N podcast titled "Web Wisdom: Mastering Real Estate Website Design with Lee Levy"! This podcast will take you from beginner to badass in the blink of an eye. Today, we have an absolute legend gracing our virtual stage. Hold onto your seats, because we're about to be schooled by the one and only Lee "The Design Queen" Levy!

    Lee isn't just a website designer; she's a superhuman force, shattering the boundaries of what's possible in the design universe. Get ready for an exhilarating adventure, because today, Lee is sharing her secrets to creating a real estate website that will leave you shouting "Holy cow!" Picture this: even the most seasoned veterans in the industry walked away from Lee's webinar with their minds blown! Can you even fathom what this means for someone new to the game?

    Buckle up, eager newbies, because this is no ordinary podcast/webinar - this is your golden ticket to unlocking the extraordinary knowledge that Lee Levy possesses. From the moment she takes the virtual stage, her expertise radiates like a supernova, revealing the essential fusion of style and function for your real estate website.

    Join us on an extraordinary journey with Lee Levy, where we'll explore the limitless possibilities of real estate website design. Get ready to unleash your inner ninja and conquer the web design world like never before!

    Jim "The Coach" Jacobus
    Jason "The Agent" Keller

     

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    42 分
  • N2N 127 ... The Newbies Guide to Real Estate Marketing ... A Podcast Series!
    2023/05/04

    Where on earth do you even begin to build a marketing strategy for your real estate business? This podcast is a great place to start. In this 2 week overview we will cover all of the basics like:

    • What is the difference in sales (we covered in the last series of podcasts) and marketing
    • Critical elements of a rockstar website
    • The importance of social media
    • How different social media channels work in your business
    • How to build your real estate business through networking
    • And much, much more!

    After our 2 week overview we are going to dive into each aspect in depth as well as we will have experts on board to interview and get you great info straight from some of the best agents in the business!

    We trust you will enjoy this series and find it tremendously valuable in building out your real estate marketing strategy!

    Jim & Jason

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    19 分
  • N2N 125 ... How To Become A Real Estate "Trusted Advisor" So People Automatically Think of You When They (Or Someone They Know) Have A Need!
    2023/04/20

    Welcome to this episode where we explore how to become a "Trusted Advisor" to everyone around us when it comes to real estate.

    Imagine being the person that people immediately think of and refer to when they have any questions about their homes, whether it's for finding a plumber, painter, handyman, or getting advice on home values and mortgages. We'll show you how to get there quicker, and it's worth the effort because building trust with clients is crucial in the real estate industry and can have a significant impact on your success.

    Becoming a trusted advisor takes time, but we'll help you start on the right path. If you have any questions, please feel free to ask them in the comments below or on our Facebook Group by Clicking Here!

    In our next episode, we'll launch our series on how to effectively market yourself and your real estate business. See you then!

    Jim "The Coach" Jacobus
    Jason "The Agent" Keller

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    31 分
  • N2N 124 ... 3 Rockstars Share How They Built Their Businesses! Part 2
    2023/04/13

    What happens when you ask 3 real estate rockstars what they remember about the start of their careers? Magic ... pure magic, a lot of insights and a ton of encouragement for newbies and experienced agents as well. 

    This was such a jam packed interview that we had to break it into a 2 part series! Here is what we tackled in Part 2 this interview:

    • What was the turning point for you and when did it come?
    • What is your model for growing your database? 
    • Where are you headed with your business next?
    • What last words of advice do you have for our listeners, Newbies and veterans alike?

    Plus there are a lot of follow up questions and discussions you are going to love!

    Want to find out that you are not alone in the process of getting up and running? These pros are going to encourage you and let you know that you can do this!

    Click Here to listen to the podcast!

    Click Here to join the Facebook group!

    Enjoy the podcast ... 

    Jim "The Coach" Jacobus
    Jason "The Agent" Keller

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    46 分
  • N2N 123 ... 3 Rockstars Share How They Built Their Businesses!
    2023/04/06

    What happens when you ask 3 real estate rockstars what they remember about the start of their careers? Magic ... pure magic, a lot of insights and a ton of encouragement for newbies and experienced agents as well. 

    This was such a jam packed interview that we had to break it into a 2 part series! Here is what we tackled in this interview:

    • Tell us your story ... how long have you been in the business? Who do you work for? And, what does your business model look like? 
    • Knowing what you know now what would you tell yourself on Day 1?
    • Looking back what were your biggest challenges and how did you overcome them?
    • What strengths did you bring to the table that helped you get your business going?

    Plus there are a lot of follow up questions and discussions you are going to love!

    Want to find out that you are not alone in the process of getting up and running? These pros are going to encourage you and let you know that you can do this!

    Enjoy the podcast ... 

    Jim "The Coach" Jacobus
    Jason "The Agent" Keller 

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    31 分
  • N2N 122 ... Sales 101 Learning To Leverage & Sell the Value YOU Bring To the Table!
    2023/03/30

    What do people buy? How do you get them to list with you or choose you to represent them as a buyer? The answer, like many, is simple but not easy! They are looking to buy/purchase something they value and they want a solid ROI for the amount of money they are going to pay!

    This is a three step process to get to a mastery level. Good news is you will have a decidedly unfair advantage over the competition when you own this skill set!

    • Step 1 ... completely understand and own the value(s) you bring to the table! In this podcast we help get you started by categorizing and quantifying 3 different levels of value as well as understanding 2 different levels of leverage!
    • Step 2 ... ask the questions in the qualifying stage of the sales process to identify what is it that they value! It doesn't matter what you think is important. What matters is what they want from their agent or what they value! NOTE: No two clients ever want exactly the same thing!
    • Step 3 ... clearly and effectively communicate and demonstrate to them that you are the one to deliver the exact value they seek from an agent!

    See ... simple! Know what you do that brings value, find out what they value and put the pieces together for them. Then, of course, deliver what you say you will!!!

    Time to dig into the podcast and find out what value you bring to the table. If you have any questions feel free to ask them at the bottom of this post or on our Facebook Group by Clicking Here!

    Click Here to listen to the podcast!

    See ya next week gang when we will be interviewing the rockstar real estate agents and hear the memories of when and how they got started plus what advice they have for a Newbie that wants to be a Ninja!

    Jim "The Coach" Jacobus
    Jason "The Agent" Keller

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    32 分
  • N2N 121 Sales 101 ... The Power of the Sales Process! Part 2
    2023/03/23

    After recording this podcast episode we realized there was so much content that the episode would have been well over an hour long. So, we have divided it into two parts. This is Part 2!

    The fundamental building blocks of being a true sales professional is understanding and executing a proven sales process! In this episode we look at the first 4 steps in the process:

    This week we are looking at the final 4 steps:

    • Demonstrating
    • Influencing
    • Closing
    • Follow Up

    Last week we covered the first four steps. You can access that podcast by Clicking Here!

    • Planning
    • Prospecting
    • First Impressions
    • Qualifying

    Why is learning and executing a sales process so important? In this podcast you will hear the words consistency, repeatable, measurable, transferrable and proven to deliver results as the answer to that question!

    To be the "best of the best" requires mastery in all eight steps. The bad news is it won't come over night. There is a lot to digest. The good news is that it is all "learnable"! Even better news ... learn to be a professional real estate sales person and you will always have a job. A high paying job at that!

    So, let's dig in!

    Click Here to join the Newbie 2 Ninja Real Estate Facebook Group!

    Jim "The Coach" Jacobus
    Jason "The Agent" Keller

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    22 分