What do people buy? How do you get them to list with you or choose you to represent them as a buyer? The answer, like many, is simple but not easy! They are looking to buy/purchase something they value and they want a solid ROI for the amount of money they are going to pay!

This is a three step process to get to a mastery level. Good news is you will have a decidedly unfair advantage over the competition when you own this skill set!

• Step 1 ... completely understand and own the value(s) you bring to the table! In this podcast we help get you started by categorizing and quantifying 3 different levels of value as well as understanding 2 different levels of leverage!
• Step 2 ... ask the questions in the qualifying stage of the sales process to identify what is it that they value! It doesn't matter what you think is important. What matters is what they want from their agent or what they value! NOTE: No two clients ever want exactly the same thing!
• Step 3 ... clearly and effectively communicate and demonstrate to them that you are the one to deliver the exact value they seek from an agent!

See ... simple! Know what you do that brings value, find out what they value and put the pieces together for them. Then, of course, deliver what you say you will!!!

Time to dig into the podcast and find out what value you bring to the table. If you have any questions feel free to ask them at the bottom of this post or on our Facebook Group by Clicking Here!

Click Here to listen to the podcast!

See ya next week gang when we will be interviewing the rockstar real estate agents and hear the memories of when and how they got started plus what advice they have for a Newbie that wants to be a Ninja!

Jim "The Coach" Jacobus
Jason "The Agent" Keller