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  • The Good, The Bad And The Ugly On Hiring A Team To Expand Your Growing Business

    The Good, The Bad And The Ugly On Hiring A Team To Expand Your Growing Business
    2024/04/02
    The good, the bad and the ugly on hiring a team to expand your growing business. Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Hey, if you haven't checked out my master class on how I get over 600 leads every single month, I want you to go to jilliankendrick.com/masterclass and you can opt in absolutely free. It's an amazing master class. It's, I think it's like 38 minutes long. So it's not gonna take up your entire day. It is so good, jam packed with a couple of big industry secrets that you're gonna wanna know. And I'm really proud of it. I made this specifically for business owners who want to get leads who are either currently getting leads and want to do it better or have never gotten a lead before in their life. Other than maybe through referrals and word of mouth. If you're thinking about doing more promotion, using seo, going into paid advertisement, this is the master class for you. Check it out at jilliankendrick.com/masterclass. Now, on the topic at hand, we are talking the good, the bad and the ugly when it comes to hiring. And I can honestly say after running my business for over 10 years after starting as a virtual assistant to now being the CEO and an expert in my field, I've hired a lot of people. I've hired everybody from virtual assistants, graphic designers, programmers, project managers, technical consultants, coaches, website builders. One off little projects for myself, one off little projects for my clients. I've taken other people's services and package them as my own and utilize them as contractors. Like I've done a lot, a lot, a lot, a lot, a lot, a lot of hiring. And one of the first things that you should think about if you're considering hiring to start growing and scaling your business is whether or not you're ready and by ready I don't mean like, oh, I've never run payroll and oh, I don't have an EIN and oh, I don't know how to do this. That's not being ready, folks. I love you, but that's not being ready because guess what? You're never going to be ready to do something that you've never done. When I say ready. I'm talking about you. I'm talking about, are you spending time doing things that you know that you shouldn't be doing, doing things that you feel like? Man, I could give this to somebody else. I could delegate this. I could pass this off to a team member. Are you spending time doing things that are repeatable and duplicatable? And either could be automated or could be passed off to a team member. Are you spending time doing things in your business that don't make you any money? That's a big one. I pause right there for a second. So if you feel like there's not enough hours in the day, if you feel like, man, I need some more help, man, I need 10 hands and three brains. And I wish we lived on Mars because I need more hours in the day. Trust me, you're not alone. But these are some really good indications that you are ready to hire a team to scale and grow your business. And as far as like getting the EIN, you can go to irs.gov and apply for a free EIN as far as making sure that you have the right type of business, whether you are gonna be an S Corp, AC Corp, an LLC personally and take this with a grain of salt, talk to a lawyer and an accountant. But I started my business as an LLC and then eventually switched to being an LLC that files as an S Corp and I do that for tax purposes because it actually helps save a lot of money on taxes. But if you have questions on that, talk to a professional who can guide you as to exactly the right sort of choice for your situation and for your business. And once you get all of that stuff squared away, I promise the rest of it is relatively easy. It's not that any of this is hard. It's that it's new. Right. It's not frightening. It's not impossible. It's not scary. It's just new. You've never done it before. And that's ok. As far as running payroll, whether you run payroll or just yourself or your contractors for domestic or international contractors or for employees. I'm going to give you a link to a program that I love to use called Gusto. You can find my affiliate link to Gusto down in the show notes or in the transcript of this episode. But Gusto is great because you can run all sorts of things and they take care of some of like the tax stuff for you as well and they have different packages and whatever that you can do. So if you've been hesitant to hire a team because taxes and liability and withholdings and all that other stuff scares you, which it did for me for a really long time. Use Gusto and they'll help you through everything. Another thing you need to think about is what type of ...
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    23 分
  • How To Find An Audience with Facebook Ads

    How To Find An Audience with Facebook Ads
    2024/03/26
    Today, you're gonna learn exactly how to find an audience with Facebook ads. You're gonna learn the targeting that you need to attract qualified buyers and the demographic information that may or may not be important in building your audience. Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author in each episode you'll get real world practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Hey, welcome back to this episode of the Momentum Marketing Podcast. I'm so excited that you're here with me. You're gonna spend time and if you're listening to this episode, then you're probably interested in Facebook ads. Maybe you've run Facebook ads in the past, maybe you've like tied to Facebook ads because you've thrown a bunch of money at it and maybe it didn't work. Maybe you're successfully running Facebook ads and you need a couple of new ideas. This is gonna be for you, also make sure you listen through the very end because I'm gonna give you a Facebook ad secret that nobody knows, nobody talks about unless you're in one of those multiple $1000 a month kind of coaching programs or unless you know how to run Facebook ads. I'm gonna teach you a secret that most marketers, most business owners do not know about Facebook ads. As always if you haven't watched it already, go to jilliankendrick.com/masterclass and sign up for my master class on how I get over 600 leads every single month. I teach you the entire strategy. It's a three step three pillar strategy. It is so good and I just got done revamping like the whole thing. So it's brand brand new and it's beautiful and I'm so excited to be putting it out into the world. So even if you've watched it before go and watch it again, because there's new stuff and it's awesome. So when it comes to running Facebook and Instagram ads, there are a couple of things that are really, really important to keep in mind. The first is going to be the type of ad that you're running. So when you sign up to create an ad inside of the ads manager, you're gonna be asked to choose a campaign objective and each of these objectives will play to a different way that the algorithm is gonna work. For example, awareness is just gonna show it to a bunch of people. Traffic is more likely to show it to people who will actually click on it. Engagement is more likely to show it to people who will like send messenger or Whatsapp or Instagram messages. Leads is much more likely to get sent to people who actively sign up for stuff. App promotion is really specifically if you have an app in the App store and you want to promote it, that's for that. And then the sales objective, of course, is for conversions and converting sales. Each of these objectives plays to a different part of the algorithm. Each of these objectives, it's shown to a potentially different audience or a different set of people and each of these audiences is going to cost differently. I go over all of that in a lot more detail in my List Builder Blueprint program. If you're interested, you can look at jilliankendrick.com/go to get more information on List Builder Blueprint. Each different objective is going to cost a different price for the lead acquisition and each of these plays to a different part of Facebook's algorithm. So when you're choosing what kind of campaign to run, you need to be really careful about what campaign objective to choose. Because that ultimately will determine other settings within like your audience availability and the way that things get displayed and what shows up what part of the algorithm gets used, all of that stuff. But then once you're in, once you've selected the budget and you've gone through your categories and you're, you're selecting a few other things of like where you want the person to click on or where you want the traffic to go or where the landing pages for the lead, all of that sort of stuff, then you're gonna get into audience and in the audience, we can choose tons of different criteria. Like, don't forget, Amazon is just as much a fulfillment company as it is a data mining company. Tesla is just as much a car company as it is a data mining company. Facebook is just as much of a social platform as it is a data mining company. And best believe if you use any of these and other platforms, they have data on your habits, your likes, your dislikes, things that you click on, things that you search, things you've been cookied for, et cetera. And so if you've never been inside Facebook ads, and you've never looked at the detail with which you can create audiences, you might be kind of scared and astounded a little bit and what you're about to see. But the truth is like if you're a marketer and this stuff excites you, you will be kind of awestruck and it...
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    24 分
  • Advice I Wish I Told Myself

    Advice I Wish I Told Myself
    2024/03/19
    This is the advice that I give to my son that I wish I would give to myself. Plus an absolutely life changing mom hack that you don't wanna miss. Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode you'll get real world practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Hey, it's Jillian and I'm so glad to have you. I have been thinking so much about this episode of the Momentum Marketing Podcast. I'm glad that you're with me. And this episode has actually been a long time coming. It's been something that I've been thinking about for a while and every time it pops up in my parenting life or in my personal life, there's that little reminder of “Oh, yeah, I need to talk about that. We need to discuss that. Ok. All right. Thanks for the hint universe. I get it now God.” And I am so excited to be here with you today before we dive in. As always, if you haven't checked out my master class on how I get over 600 leads every single month. Consistently. Head to jilliankendrick.com/masterclass and you can grab immediate access to the free training right there. This training is so good. I really made it just for you. I have lots of people signing up. I'm in the process of retooling and rerecording it to make it even better. But I promise even if you watched it today, it is just so good. So you have to check it out. The new version will be up in about a week or so. So if you have watched it before, give me a week and I encourage you to check it out again because it is so, so, so so good. Back to the topic at hand. We are talking about all of the advice that I consistently give my son that I now I'm going to give myself. My son just turned four. He actually as of this recording, he just turned four a few days ago. So we're super excited. We now have a four year old in the house, which comes with its own amazing challenges. We've been doing a lot of extra potty training. He's been doing a really good job. We're still working on a few things and he will still sit on the potty and be like I can't do it. No, I don't like this. I don't want to, I can't do it. I can't do it. And of course, not only being his mom but being an entrepreneur, being a go-getter, being the kind of person that has had to pave my own way through most of my life anyway, he and I, as of late have had a lot of conversations about what he can do, his ability, what fear means. And I try really hard not to talk to him like he's a four year old. I try not to dumb things down. Sometimes I will say stuff but use maybe simpler words or I'll use a word or two. But I do try to just talk to him intelligently and even if it flies a bit over his head, even if he doesn't understand all of it, I still talk to him as if he can fully understand me, because one day he will. And so when he has these moments where he's like, no, I'm afraid I don't like it. I'm scared. I can't do it. We talk a lot about perseverance. We talk a lot about overcoming fear. We talk a lot about the fact that at least for us in our family and our belief is that God doesn't put fear into our hearts. That's an outward worldly sort of thing. So we talk a lot about that. We talk about doing things in the face of fear in spite of the way that you feel about it, we even talk at length about not liking something and doing it anyway, that not liking it is not an excuse to not do it. And yes, it would be very easy and sometimes it is easy for me as the mom of a four year old to say, ok, you know what buddy? It's, it's been a long day. I know this has been hard for you. Like it's ok. And sometimes I do, like I let him kind of get off easy or sometimes I say, ok, I've driven this home enough. I've pushed hard enough like we could take a break. It's ok. But my belief is that if I'm going to be a good mom and if I'm going to prepare him for, not only how to live and exist in our home, but how to live and exist within the world, there are opportunities for me to take those lessons and teach him things that yes are way beyond what a four year old could, would like really, truly viscerally comprehend. But I believe in doing it and giving him that gift so that when it comes time that he does understand. When it comes time that things get a whole lot harder than sitting on the potty. It won't be the first time that he hears me say it. And sure, I don't remember a whole lot from when I was four years old either. But I do remember how my parents made me feel. So I might not remember their words, but I remember that feeling that stuck with me. And then as we get older, we attach those feelings to words. And then as we get older, they embed into who we are as humans. And the lessons that we learn when we're tiny are what prepares us for moving ...
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    15 分
  • The Art Of Persuasive Storytelling

    The Art Of Persuasive Storytelling
    2024/03/12
    This is the art of persuasive storytelling. Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Hey there, friend. It's Jillian Kendrick back for another episode of The Moment Marketing Podcast. I am super excited that you're here with me today. I've hit the 20 week mark in my pregnancy with baby number two, I am really excited about that. So it kind of means that I'm halfway there, which is really exciting and things are getting going. I can feel the baby a whole lot more, lots of kicks and jabs and pokes and it's very exciting. It's also made me incredibly tired and sore and all of the symptoms are settling in. So that's kind of made me a little bit unproductive lately, if I'm honest, but that's ok in the time that I've had and as much as I can possibly get done while we're balancing and in being in between childcare and working with clients and hosting webinars and reducing more content and doing all the things. I've actually been writing a whole lot more lately because I've needed to. But it's really helped me think about the way that I write and my content strategy. And I was thinking about episodes and topics for the podcast. And I thought, you know, this would be such a good episode to talk about storytelling and marketing. How to do persuasive storytelling. Now you can Google this and find Don Miller's story brand. There are all sorts of marketing books out there, about like the words to use for persuasion or the way to craft something or the this and that, right. Chris Voss is another really good example of someone who can take persuasion and storytelling and kind of craft those things very methodically, but rather than teach you somebody else's stuff, I really wanted to sit down and think through, OK, what do I know about persuasive storytelling? How do I do it? How do I do it inside of my own business? And that's what I'm gonna share with you today. Before we get started, as always, if you haven't watched or listened to my master class on how I get over 600 leads every single month without cold dming people without posting in groups without posting on social media every single day go ahead to jilliankendrick.com/masterclass and you can grab your copy of the free training right there. What's really great about this free training is, yes, obviously you have to sign for it, but I hate it when you go to a training page and then you have to sign up for like a specific date and time. That is not the case here. As soon as you sign up, you're going to get access to the training and then you can watch it immediately or you can save it for another day. Whatever works for you. I wanted to make it as easy as possible. I hate going to webinar registration pages and then figuring out whether or not I can commit to a certain time or a certain date because I'm a busy entrepreneur. Life happens and sometimes you just can't make those, right? So I wanted to make it as easy and simple for you as possible. So go ahead to jilliankendrick.com/masterclass and grab your access to that free training. It is so so good. Now, the topic at hand, there are four things that I believe contribute to persuasive storytelling. And when we're talking about persuasive storytelling, I'm not talking about like NLP, I'm not talking about like mind game or manipulation type of tactics. I'm not even talking sales tactics because I really hate those. I hate the sleeves. I hate the way that you can come off like that. Not a fan. But when I'm talking about persuasive storytelling, I'm talking about making a connection with a person going deep into who they are, what they need, understanding their pain points and desires. And then obviously, we need to make money. So delivering something that can fulfill on it. Right? So, number one for me is relatability and connection, some sort of relatability and connection. Your audience needs to be able to see themselves inside of whatever story you're telling. Now, obviously, it's your story. It doesn't have to be something that they've experienced themselves, but there needs to be little pieces or little hints to it, right? Let me give you an example and it's kind of an odd example, but this happened to me recently and I, I really connected with it. So a girlfriend of mine had a very traumatic birth of her second child without going into any sort of detail. I really connected with her story because I didn't necessarily have a traumatic birth per se with my son. But the fact that I had been through childbirth previously was one point of connection that I had with her story. The second point of connection that I had was when she was telling me ...
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    19 分
  • Scalability Through Automation

    Scalability Through Automation
    2024/03/05
    My Verizon webinar was so good. I want to share some of it with you now. Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Hey, thanks for joining me for another episode of the Momentum Marketing Podcast. I'm so glad you're here as always. I just have to say I had a really, really good week last week. I did a big presentation for Verizon Wireless, Small Business Ready. If you've been listening to the podcast for any amount of time, I know that you probably signed up for it. You heard me sharing that it was coming very soon and I got to host everything on Monday. It was so good. Oh, my gosh. It was by far one of the best trainings that I've ever done. I'm still working to see if they will give me the video recording but if I don't get it, I wanted to make sure that I shared some of this with you because it is so, so, so good. So the topic was scalability through automation. If you've been with me on this podcast for any amount of time, you know, I am an automation expert. I've been in the marketing automation and sales space for, gosh, over 13 years now, I absolutely love it. I have seen with thousands upon thousands of clients and customers. I have seen the power and transformational, incredibleness of automation, what it can do inside of your business. And I was so proud, very humbled and very excited to get to present that to Verizon Small Business Digital Ready. So we had a lot of people on the webinar. It was really, really good interaction. At the end, tons of people were saying, thank you so much, best webinar, best training ever. We're definitely gonna sign up. We're so excited, you know, stuff like that. At the beginning of the webinar, I actually had people text in a code to my text line and they were able to see my automation in real time and I was able to get a bunch of leads from that as well, which was really, really cool. And the big thing that I talked about was freedom. The way that so many business owners and entrepreneurs go into business for themselves. They start out with the desire for freedom and they don't get the thing that they deserve. And how does that happen? I'm gonna share some of this webinar with you now. There's always this feeling of what should I focus on. Because when the chaos and the daily grind, the lack of clarity and the indecision set in it is absolutely crippling for a business owner. So you end up in what I call the spin cycle of starting, stopping, starting and stopping, starting and stopping. You're trying to get something off the ground, but then you have to put out a fire, right? You become a firefighter. So rather than focusing on the thing that you wanted to accomplish today, now your attention is directed to the thing that you believe has to get done. Maybe you're starting to put together new ads or new lead generation. But then an employee or a contractor calls or a client calls and you have to do their job for the day or you have to go put out that fire. The spin cycle that is keeping you stuck is often from one of these key areas. Number one, lack of talent, you don't have the right people or skills to do certain jobs. And so if you don't have a person to do that job, then you end up doing it. I know that to be true in entrepreneurship. Lack of funding, you don't have the resources to make the necessary changes in the business that you need. Lack of process, meaning you don't have a system, a step by step process directive or outline does not exist written down on paper for a person or automated system to complete those tasks for you. And the last item of the spin cycle is lack of clarity. You become so consumed with feeling the overwhelming pressure of having to do all the things, make all the decisions, get payroll out, pay yourself eventually, hopefully, fund new ideas, hire, get projects out on time, deliverables, delegating. You feel so overwhelmed that we lose sight of taking action and it cripples you and you allow indecision to take over. Have you ever felt like that? Of course indecision takes over. Right. You've been there. I know you've been there. I've definitely been there. Maybe you're there right now because when running or scaling your business feels like you're one bad decision away from it all coming crashing down on you. It's easy for indecision to creep up and we continue that spin cycle. Getting stuck in this idea of it has to be right or it won't work. I'm one decision away from it all coming crashing down. I'm searching for the right way, the right thing, the right direction, the right person, the right ad, the right offer, the right tech, the right direction. Let me ...
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    12 分
  • How To Delete Your Personal Information From Search

    How To Delete Your Personal Information From Search
    2024/02/27
    Here are a few important steps to delete your personal information off of the internet. Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. So it's been a pretty crazy week for me this past week. I am excited to be starting a new week. I am really excited to re-record my new webinar and get that up and running. I am so thrilled and honored that I was able to do the Small Business Digital Ready webinar with Verizon Wireless, just the other day. If you haven't checked that out, as long as you are part of my email list, I will make sure that you get access to the recording. And if you are signed up for Verizon Small Business Digital Ready, you should get access to the recordings. If you're not, a link to the website is gonna be in the show notes below. Also, if you haven't yet seen my new webinar on how I get over 600 leads every single month without posting every single day on social, without cold DMing people. And in a way that attracts customers to want to work with me rather than me trying to seek them out. If you're interested in hearing more head on over to jilliankendrick.com/masterclass and you'll get access to my completely free training. I've updated a few things. There's some really, really good content in there. I can't wait to see you. Today I want to talk to you about something really, really important. So as you're growing your business or as you're starting your business or as you're scaling your business or as you're ramping up your business or maybe you're changing from a business brand to a personal brand or vice versa. Whatever stage of business or life that you're in right now, I think this information is 100% applicable. So if you go to Google, as we all do, and you Google your name or you Google your name, address, right? Like literally type in your actual name and then the word address or ‘s address. It's really creepy that your personal information is out there on the web for anybody to find if they can Google the right words or know your name and where you live. Even relatively. So as you become a personal brand or as your business grows or as these things evolve for you, as a business owner, I think it becomes more and more important for you to protect yourself, protect your family and protect your data. So if you haven't already, please, please, please. I'm begging you to make sure that your business is registered to and associated with an address that is not your home. Even if you're like me and you have a home office, you do business at home. That's great. And there's no problem with that. At least in the state of Florida where I live, it's to my knowledge, perfectly acceptable to have a physical address where my business mail goes, but then operate my business out of my home. And so check with your state and your local government to make sure that that's possible for you as well. But it's so easy for you to go get a UPS box or a post office box or some kind of a virtual office box or address that you can associate to your business and not use your home address. It's just going to protect you. So even if I Google, my name and I Google, Florida or the town that I live in. The very first result is Sunbiz and Sunbiz is like the entity and division of corporations website for Florida. And my name pops up as well as my address, but it's my business address and not my home address. The exact same thing with my husband. Like he has a professional license, that license is through the state of Florida. Anybody who knows what that is and knows his name or knows the industry that he's in can go and Google that. But now his license is associated to my business address as well. So it's protecting us, it's protecting our home. It's protecting our family and our children that our personal home address is not listed anywhere on the internet that anybody could go and find. As I'm going through this for myself I wanted to give you a couple of tips to help you remove some of this information from the internet so that people can't then go and find you. Look, I'm small peanuts. Right. I have a very successful thriving business. I do really well for myself, but I'm not, I'm not a name, right? Like people know who Jeff Bezos or Elon Musk are or who Mark Zuckerberg is or half a dozen other people, people know who Anna Wintour is. People know who Taylor Swift is. I am not a name nor do I desire to be a name of that level. However, just because I'm small peanuts doesn't mean that I shouldn't be taking the necessary steps, and you should too, to protect myself and my family as much as I possibly can. So there's a couple of things that you can do. ...
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    12 分
  • Choose Your Hard

    Choose Your Hard
    2024/02/19
    No matter how your 2024 has started out. I want to give you some words of encouragement and a little bit of truth talk to inspire you to continue doing amazing things and working towards your goals this year. Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Hey, there. And as always, welcome back to another episode of the Momentum Marketing Podcast. I think I've already shared this, but I've been doing this podcast for over a year. I love it. It is such a passion project of mine. It's so important that I do this. It's important not only to be a content creator and to create content that I love and to have a medium that I can do it in where I can have my hair up in a bun and I don't have to put makeup on. I can create without having to do all of the extra steps. That's why I love this medium and it's so different than written word. I could sit and write all day and I'm sure a few listeners out there listen to the podcast or read the transcription inside of the blog on www.jilliankendrick.com. But it's a much more intimate relationship for you to hear my voice, to know who I am, for us to build a relationship together, for us to spend this time together, for me to get your feedback. I love it. I've really enjoyed doing this so far and I'm glad that you're on this journey with me. Today we are talking about how your 2024 is going like, it's middle of February, usually this is about the time of year that people either have stuck to their New Year's resolutions. Have stuck to their New Year's goals or they're about ready to give up on them. And either way is OK, no judgment. I actually didn't make any resolutions so to speak this year, I did make a whole lot of goals and I am sticking to them. I'm really excited about them. I'll be happy to share with you. But no matter what stage, this is a little bit of truth talk, a little bit of inspiration to keep you going to build that momentum. As y'all know, that's my word, momentum, to build that momentum in 2024. Before we get started, I just want to remind you that if you have any feedback and if you like these episodes, if you're enjoying the podcast, please shoot me an email hello@jilliankendrick.com. And I see all of them. I try to write back if I can and it would mean the world to me if you could leave a review on Spotify or iTunes, wherever you get your podcasts, please and thank you so much. And if you hadn't listened to last week's episode, first of all, it's a really good one because I was talking about motherhood and business and how they correlate and the parallels between the two. But also if you haven't signed up yet for Verizon Small Business Digital Ready, I am so excited that I've already announced and will continue to tell you that I'm doing a free webinar hosted by Verizon Wireless. Big Company, very excited all about scalability through automation. And so it's totally free. You can sign up, just go to digitalready.verizonwireless.com and you can sign up totally for free as a small business owner, you don't have to be a Verizon customer. I don't think you even necessarily have to live in the United States. Maybe you do, I'll have to find out, but you can sign up and get access to all sorts of trainings, resources, videos and even the potential to win some cash through Verizon. All completely free through their Digital Ready Small Business program. So sign up for that and I'll see you on the webinar February 26th. So the topic at hand and the thing that we're gonna talk about today, man, I, so when I am planning out these podcasts, I usually try to kind of like write myself an outline or at least get my thoughts together and then I can kind of riff off of those thoughts, but I was putting this one together and was like, do I really, really wanna start out this way? A punch to the gut for every single one of us? But I think, man, I don't know if you need this. I feel like I need it a little bit, but we're just gonna go there and I say this with always a little bit of tough love. I'm trying to find who originally said this quote. I think it might have been Zig Zigler. It might have been somebody, I can't for the life of me find exactly who said this quote. And it's one of those things that's kind of like out there in the ethos and has been said so much now that like everybody sort of has ownership of it. But sucker punched the gut. Here it comes. The quote is: “Don't be upset by the results that you didn't get from the work that you didn't do.” Oh, I know, hurts my heart too. But it's true. There's another quote and I think I've shared this a couple of times on the podcast. There's another quote that goes: ...
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    17 分
  • How Motherhood Changed My Business

    How Motherhood Changed My Business
    2024/02/13
    This is how motherhood has completely changed my business. Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Welcome back to another amazing episode of the Momentum Marketing Podcast. I am so excited that you are here with me and if I didn't tell you last week, I think I did, I just celebrated 10 years in business. Like a full decade in business. Now, I've been doing this for a really long time. I've been in the digital marketing, automation, email ads, operations, all the things kind of space for a very, very, very long time. But it was February 7th 2014 that I officially got my LLC, got myself away from clients who didn't do what I wanted to do, clients where I was just trading dollars for hours. And I wasn't particularly happy with working with them and I officially went into business for myself. This is a massive milestone. Not only because not that many businesses period, ever make it to a year or two years or five years, let alone a whole 10 years. But female businesses are especially at a disadvantage and to have profitably run a small business for a decade,who, is an incredible feat and it's certainly not all me. I posted on Facebook and said, thank you to the naysayers for the inspiration. Thank you to all the people who did believe in me for the enthusiasm. Thank you to all the contractors that I've ever worked with. I hope that I have left a mark on them as much as they have left a mark on me. And thank you to all the clients good and bad that I've ever worked with. They have taught me so much and it really is an incredible privilege to be sitting here after 10 years of being in business, still going strong, new things happening. And I wanted to make sure that I shared that with you. And coming into this decade-long milestone has not only given me an opportunity to reflect on all of the work that I've done, but it's really helped me to reflect on the lifestyle that I've been able to lead because of owning my business. I have financial independence. I get to take Fridays off to be with my son. I have the luxury of being picky about who I work with and the projects that I take on, I get to hand pick my own team members. Like sure there's downsides to it too, but there's a lot of good that I've done in the world that my business has been able to do in the world and helping other small businesses get off the ground and helping nonprofits do what they do. It truly has been a privilege. And as I reflect over the last decade and realize what entrepreneurship has done for me, for my life, for my family, it's allowed me to reflect on the ways that my business has impacted who I am as a wife and a mother. And it's allowed me to reflect on the other side of that, how motherhood has changed my business. So I want to share six thoughts with you today on that impact. Before I get into that. Don't forget that the moment of marketing podcast comes out every single week. If you haven't subscribed in Apple iTunes, Spotify or wherever you get your podcasts go now and make sure that you are subscribed so that you get the most up to date episodes every single week. And if you've enjoyed this podcast, please leave a review on the site that you get your podcasts from. It actually helps me a lot and tell any friends and colleagues about it that could benefit from it as well. Thank you. The other thing I want to make mention of as well. I am gonna have a free training coming up at the end of February. So I think it's February 26th and it's hosted through Verizon Wireless Small Business Digital Ready. So if you go to digitalready.verizonwireless.com, you can actually sign up 100% free as a small business owner, you can register. You don't have to be a Verizon customer. And when you register, you get access to all different kinds of training and videos and different modules, courses, coaching, you also get discounts on different things through Verizon and other vendors. And now and again, they even open up opportunities for small business owners to win some cash, which is pretty nice. So if you haven't already go to Verizon Small Business Digital Ready and you can sign up totally for free. My webinar is coming up February 26th. I hope I get a recording to it. If I do, I'll definitely let you know what that's gonna be. And of course, I am talking all about scalability through automation. So I hope to see you there. So these are the six ways that motherhood has completely changed my business and vice versa. So number one in 2019/2020 when I was pregnant with our son, our first child, I had this very clear, very vivid realization that I had two due dates. I had a due date for this baby ...
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    22 分