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The Momentum Marketing Podcast

The Momentum Marketing Podcast

著者： Jillian Kendrick
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 For over a decade, I’ve been helping women entrepreneurs create a business that supports their income goals and their lifestyle. And I’m taking everything I’ve learned over the years, working with thousands of clients from all over the world and bringing it to you! If you keep doing the same things, you’ll stay in the same place you’re at. Business growth requires personal, professional, and relational growth that only comes from either experience or having a mentor to share it with you. The Momentum Marketing Podcast is dear to my heart. It’s the conversations and advice I wish I had a decade ago when I started my business. You’ll get real-world, practical advice and strategies to grow your business and take it to the next level. I will challenge you to think outside the business and move yourself in uncomfortable directions, but I promise… if you can get past the junk… the business and life you want is waiting on the other side. Stop being afraid to say what you want, and go out there and start living it!2023 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • The Good, The Bad And The Ugly On Hiring A Team To Expand Your Growing Business

    The Good, The Bad And The Ugly On Hiring A Team To Expand Your Growing Business
    2024/04/02
    The good, the bad and the ugly on hiring a team to expand your growing business. Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Hey, if you haven't checked out my master class on how I get over 600 leads every single month, I want you to go to jilliankendrick.com/masterclass and you can opt in absolutely free. It's an amazing master class. It's, I think it's like 38 minutes long. So it's not gonna take up your entire day. It is so good, jam packed with a couple of big industry secrets that you're gonna wanna know. And I'm really proud of it. I made this specifically for business owners who want to get leads who are either currently getting leads and want to do it better or have never gotten a lead before in their life. Other than maybe through referrals and word of mouth. If you're thinking about doing more promotion, using seo, going into paid advertisement, this is the master class for you. Check it out at jilliankendrick.com/masterclass. Now, on the topic at hand, we are talking the good, the bad and the ugly when it comes to hiring. And I can honestly say after running my business for over 10 years after starting as a virtual assistant to now being the CEO and an expert in my field, I've hired a lot of people. I've hired everybody from virtual assistants, graphic designers, programmers, project managers, technical consultants, coaches, website builders. One off little projects for myself, one off little projects for my clients. I've taken other people's services and package them as my own and utilize them as contractors. Like I've done a lot, a lot, a lot, a lot, a lot, a lot of hiring. And one of the first things that you should think about if you're considering hiring to start growing and scaling your business is whether or not you're ready and by ready I don't mean like, oh, I've never run payroll and oh, I don't have an EIN and oh, I don't know how to do this. That's not being ready, folks. I love you, but that's not being ready because guess what? You're never going to be ready to do something that you've never done. When I say ready. I'm talking about you. I'm talking about, are you spending time doing things that you know that you shouldn't be doing, doing things that you feel like? Man, I could give this to somebody else. I could delegate this. I could pass this off to a team member. Are you spending time doing things that are repeatable and duplicatable? And either could be automated or could be passed off to a team member. Are you spending time doing things in your business that don't make you any money? That's a big one. I pause right there for a second. So if you feel like there's not enough hours in the day, if you feel like, man, I need some more help, man, I need 10 hands and three brains. And I wish we lived on Mars because I need more hours in the day. Trust me, you're not alone. But these are some really good indications that you are ready to hire a team to scale and grow your business. And as far as like getting the EIN, you can go to irs.gov and apply for a free EIN as far as making sure that you have the right type of business, whether you are gonna be an S Corp, AC Corp, an LLC personally and take this with a grain of salt, talk to a lawyer and an accountant. But I started my business as an LLC and then eventually switched to being an LLC that files as an S Corp and I do that for tax purposes because it actually helps save a lot of money on taxes. But if you have questions on that, talk to a professional who can guide you as to exactly the right sort of choice for your situation and for your business. And once you get all of that stuff squared away, I promise the rest of it is relatively easy. It's not that any of this is hard. It's that it's new. Right. It's not frightening. It's not impossible. It's not scary. It's just new. You've never done it before. And that's ok. As far as running payroll, whether you run payroll or just yourself or your contractors for domestic or international contractors or for employees. I'm going to give you a link to a program that I love to use called Gusto. You can find my affiliate link to Gusto down in the show notes or in the transcript of this episode. But Gusto is great because you can run all sorts of things and they take care of some of like the tax stuff for you as well and they have different packages and whatever that you can do. So if you've been hesitant to hire a team because taxes and liability and withholdings and all that other stuff scares you, which it did for me for a really long time. Use Gusto and they'll help you through everything. Another thing you need to think about is what type of ...
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    23 分
  • How To Find An Audience with Facebook Ads

    How To Find An Audience with Facebook Ads
    2024/03/26
    Today, you're gonna learn exactly how to find an audience with Facebook ads. You're gonna learn the targeting that you need to attract qualified buyers and the demographic information that may or may not be important in building your audience. Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author in each episode you'll get real world practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Hey, welcome back to this episode of the Momentum Marketing Podcast. I'm so excited that you're here with me. You're gonna spend time and if you're listening to this episode, then you're probably interested in Facebook ads. Maybe you've run Facebook ads in the past, maybe you've like tied to Facebook ads because you've thrown a bunch of money at it and maybe it didn't work. Maybe you're successfully running Facebook ads and you need a couple of new ideas. This is gonna be for you, also make sure you listen through the very end because I'm gonna give you a Facebook ad secret that nobody knows, nobody talks about unless you're in one of those multiple $1000 a month kind of coaching programs or unless you know how to run Facebook ads. I'm gonna teach you a secret that most marketers, most business owners do not know about Facebook ads. As always if you haven't watched it already, go to jilliankendrick.com/masterclass and sign up for my master class on how I get over 600 leads every single month. I teach you the entire strategy. It's a three step three pillar strategy. It is so good and I just got done revamping like the whole thing. So it's brand brand new and it's beautiful and I'm so excited to be putting it out into the world. So even if you've watched it before go and watch it again, because there's new stuff and it's awesome. So when it comes to running Facebook and Instagram ads, there are a couple of things that are really, really important to keep in mind. The first is going to be the type of ad that you're running. So when you sign up to create an ad inside of the ads manager, you're gonna be asked to choose a campaign objective and each of these objectives will play to a different way that the algorithm is gonna work. For example, awareness is just gonna show it to a bunch of people. Traffic is more likely to show it to people who will actually click on it. Engagement is more likely to show it to people who will like send messenger or Whatsapp or Instagram messages. Leads is much more likely to get sent to people who actively sign up for stuff. App promotion is really specifically if you have an app in the App store and you want to promote it, that's for that. And then the sales objective, of course, is for conversions and converting sales. Each of these objectives plays to a different part of the algorithm. Each of these objectives, it's shown to a potentially different audience or a different set of people and each of these audiences is going to cost differently. I go over all of that in a lot more detail in my List Builder Blueprint program. If you're interested, you can look at jilliankendrick.com/go to get more information on List Builder Blueprint. Each different objective is going to cost a different price for the lead acquisition and each of these plays to a different part of Facebook's algorithm. So when you're choosing what kind of campaign to run, you need to be really careful about what campaign objective to choose. Because that ultimately will determine other settings within like your audience availability and the way that things get displayed and what shows up what part of the algorithm gets used, all of that stuff. But then once you're in, once you've selected the budget and you've gone through your categories and you're, you're selecting a few other things of like where you want the person to click on or where you want the traffic to go or where the landing pages for the lead, all of that sort of stuff, then you're gonna get into audience and in the audience, we can choose tons of different criteria. Like, don't forget, Amazon is just as much a fulfillment company as it is a data mining company. Tesla is just as much a car company as it is a data mining company. Facebook is just as much of a social platform as it is a data mining company. And best believe if you use any of these and other platforms, they have data on your habits, your likes, your dislikes, things that you click on, things that you search, things you've been cookied for, et cetera. And so if you've never been inside Facebook ads, and you've never looked at the detail with which you can create audiences, you might be kind of scared and astounded a little bit and what you're about to see. But the truth is like if you're a marketer and this stuff excites you, you will be kind of awestruck and it...
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    24 分
  • Advice I Wish I Told Myself

    Advice I Wish I Told Myself
    2024/03/19
    This is the advice that I give to my son that I wish I would give to myself. Plus an absolutely life changing mom hack that you don't wanna miss. Hey, there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode you'll get real world practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Hey, it's Jillian and I'm so glad to have you. I have been thinking so much about this episode of the Momentum Marketing Podcast. I'm glad that you're with me. And this episode has actually been a long time coming. It's been something that I've been thinking about for a while and every time it pops up in my parenting life or in my personal life, there's that little reminder of “Oh, yeah, I need to talk about that. We need to discuss that. Ok. All right. Thanks for the hint universe. I get it now God.” And I am so excited to be here with you today before we dive in. As always, if you haven't checked out my master class on how I get over 600 leads every single month. Consistently. Head to jilliankendrick.com/masterclass and you can grab immediate access to the free training right there. This training is so good. I really made it just for you. I have lots of people signing up. I'm in the process of retooling and rerecording it to make it even better. But I promise even if you watched it today, it is just so good. So you have to check it out. The new version will be up in about a week or so. So if you have watched it before, give me a week and I encourage you to check it out again because it is so, so, so so good. Back to the topic at hand. We are talking about all of the advice that I consistently give my son that I now I'm going to give myself. My son just turned four. He actually as of this recording, he just turned four a few days ago. So we're super excited. We now have a four year old in the house, which comes with its own amazing challenges. We've been doing a lot of extra potty training. He's been doing a really good job. We're still working on a few things and he will still sit on the potty and be like I can't do it. No, I don't like this. I don't want to, I can't do it. I can't do it. And of course, not only being his mom but being an entrepreneur, being a go-getter, being the kind of person that has had to pave my own way through most of my life anyway, he and I, as of late have had a lot of conversations about what he can do, his ability, what fear means. And I try really hard not to talk to him like he's a four year old. I try not to dumb things down. Sometimes I will say stuff but use maybe simpler words or I'll use a word or two. But I do try to just talk to him intelligently and even if it flies a bit over his head, even if he doesn't understand all of it, I still talk to him as if he can fully understand me, because one day he will. And so when he has these moments where he's like, no, I'm afraid I don't like it. I'm scared. I can't do it. We talk a lot about perseverance. We talk a lot about overcoming fear. We talk a lot about the fact that at least for us in our family and our belief is that God doesn't put fear into our hearts. That's an outward worldly sort of thing. So we talk a lot about that. We talk about doing things in the face of fear in spite of the way that you feel about it, we even talk at length about not liking something and doing it anyway, that not liking it is not an excuse to not do it. And yes, it would be very easy and sometimes it is easy for me as the mom of a four year old to say, ok, you know what buddy? It's, it's been a long day. I know this has been hard for you. Like it's ok. And sometimes I do, like I let him kind of get off easy or sometimes I say, ok, I've driven this home enough. I've pushed hard enough like we could take a break. It's ok. But my belief is that if I'm going to be a good mom and if I'm going to prepare him for, not only how to live and exist in our home, but how to live and exist within the world, there are opportunities for me to take those lessons and teach him things that yes are way beyond what a four year old could, would like really, truly viscerally comprehend. But I believe in doing it and giving him that gift so that when it comes time that he does understand. When it comes time that things get a whole lot harder than sitting on the potty. It won't be the first time that he hears me say it. And sure, I don't remember a whole lot from when I was four years old either. But I do remember how my parents made me feel. So I might not remember their words, but I remember that feeling that stuck with me. And then as we get older, we attach those feelings to words. And then as we get older, they embed into who we are as humans. And the lessons that we learn when we're tiny are what prepares us for moving ...
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    15 分

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