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The Art Of Persuasive Storytelling

The Art Of Persuasive Storytelling

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 This is the art of persuasive storytelling. Hey there, I'm Jillian Kendrick and welcome to the Momentum Marketing Podcast. I'm a mama, a wife, an entrepreneur and a three time best selling co-author. In each episode, you'll get real world, practical advice and strategies and maybe a parenting tip or two along the way. If you're ready to create a business that supports your family and your lifestyle, then you're in the right place. Hey there, friend. It's Jillian Kendrick back for another episode of The Moment Marketing Podcast. I am super excited that you're here with me today. I've hit the 20 week mark in my pregnancy with baby number two, I am really excited about that. So it kind of means that I'm halfway there, which is really exciting and things are getting going. I can feel the baby a whole lot more, lots of kicks and jabs and pokes and it's very exciting. It's also made me incredibly tired and sore and all of the symptoms are settling in. So that's kind of made me a little bit unproductive lately, if I'm honest, but that's ok in the time that I've had and as much as I can possibly get done while we're balancing and in being in between childcare and working with clients and hosting webinars and reducing more content and doing all the things. I've actually been writing a whole lot more lately because I've needed to. But it's really helped me think about the way that I write and my content strategy. And I was thinking about episodes and topics for the podcast. And I thought, you know, this would be such a good episode to talk about storytelling and marketing. How to do persuasive storytelling. Now you can Google this and find Don Miller's story brand. There are all sorts of marketing books out there, about like the words to use for persuasion or the way to craft something or the this and that, right. Chris Voss is another really good example of someone who can take persuasion and storytelling and kind of craft those things very methodically, but rather than teach you somebody else's stuff, I really wanted to sit down and think through, OK, what do I know about persuasive storytelling? How do I do it? How do I do it inside of my own business? And that's what I'm gonna share with you today. Before we get started, as always, if you haven't watched or listened to my master class on how I get over 600 leads every single month without cold dming people without posting in groups without posting on social media every single day go ahead to jilliankendrick.com/masterclass and you can grab your copy of the free training right there. What's really great about this free training is, yes, obviously you have to sign for it, but I hate it when you go to a training page and then you have to sign up for like a specific date and time. That is not the case here. As soon as you sign up, you're going to get access to the training and then you can watch it immediately or you can save it for another day. Whatever works for you. I wanted to make it as easy as possible. I hate going to webinar registration pages and then figuring out whether or not I can commit to a certain time or a certain date because I'm a busy entrepreneur. Life happens and sometimes you just can't make those, right? So I wanted to make it as easy and simple for you as possible. So go ahead to jilliankendrick.com/masterclass and grab your access to that free training. It is so so good. Now, the topic at hand, there are four things that I believe contribute to persuasive storytelling. And when we're talking about persuasive storytelling, I'm not talking about like NLP, I'm not talking about like mind game or manipulation type of tactics. I'm not even talking sales tactics because I really hate those. I hate the sleeves. I hate the way that you can come off like that. Not a fan. But when I'm talking about persuasive storytelling, I'm talking about making a connection with a person going deep into who they are, what they need, understanding their pain points and desires. And then obviously, we need to make money. So delivering something that can fulfill on it. Right? So, number one for me is relatability and connection, some sort of relatability and connection. Your audience needs to be able to see themselves inside of whatever story you're telling. Now, obviously, it's your story. It doesn't have to be something that they've experienced themselves, but there needs to be little pieces or little hints to it, right? Let me give you an example and it's kind of an odd example, but this happened to me recently and I, I really connected with it. So a girlfriend of mine had a very traumatic birth of her second child without going into any sort of detail. I really connected with her story because I didn't necessarily have a traumatic birth per se with my son. But the fact that I had been through childbirth previously was one point of connection that I had with her story. The second point of connection that I had was when she was telling me ...

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