How often should you be updating your messaging to stay ahead?

In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies.

Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the competition, he outlines how continuous refinement and a structured approach are essential to effective marketing. He also tackles the myth that AI or DIY marketing can fully replace strategic thinking and human insight, offering a grounded view on how tools should support, not substitute, your strategy.

In this episode, we cover:

• Why messaging must evolve constantly to remain relevant and competitive
• How to craft specific, differentiated messages that resonate with real customer pain points
• The importance of understanding client context, from macro trends to stakeholder priorities
• How localized data and case studies create credibility and open new market opportunities
• Abdul’s reflections on learning from mistakes, the value of feedback, and continuous personal growth

If you want to elevate your messaging strategy, sharpen your GTM approach, and truly connect with your market, this episode delivers insights you can act on today.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Abdul:

• LinkedIn: https://www.linkedin.com/in/rastagar/
• Twitter: www.x.com/CaliAbdul
• Company website: https://www.sirona.marketing/
• YouTube: www.youtube.com/@abdulrastagar
• Podcast: https://open.spotify.com/show/1g6LltwDOB95sPZ5xXcczr
• Book: https://www.amazon.com/dp/B08VHKZG3S/ref=tsm_1_fb_lk

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/SViWeAXnXG8

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How can relationship-based marketing drive deeper customer engagement and long-term growth?

In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth.

Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage.

In this episode, we cover:

• Why relationships, not just products, are central to great marketing
• How to design loyalty programs that encourage connection and engagement
• The power of personalization and two-way communication with your audience
• Michelle’s entrepreneurial journey and how embracing risk shaped her leadership style

If you’re looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Michelle:

• LinkedIn: https://www.linkedin.com/in/michelle-hsiao/
• Company website: https://therevgrowthadvisors.com/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/4Evz0sOoFk8

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How can AI support outbound sales without losing the human touch?

In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what’s working and what’s still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity.

Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results.

In this episode, we cover:

• Why AI agents can’t fully replace human SDRs (yet)
• How to personalize AI-generated emails so they don’t sound templated
• The tools and workflows powering scalable outbound sales
• Brandon’s mindset-first approach to hiring and team growth
• Lessons from building backend operations to support rapid scaling

If you’re looking to use AI without losing your brand’s voice or your prospect’s attention this episode is packed with smart strategies and lessons from the front lines.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Brandon:

• LinkedIn: https://www.linkedin.com/in/brandonamoroso/
• Twitter: https://x.com/AmorosoBrandon
• SCALIS’s website: https://scalis.ai/
• Brandon’s website: https://brandonamoroso.com/
• Book: https://www.amazon.com/Think-How-started-sold-business-ebook/dp/B0CNP1DJ8L
• Newsletter: https://brandonamoroso.com/pages/weekly-newsletter-sign-up
• Podcast: https://podcasts.apple.com/us/podcast/the-d2z-podcast/id1646322836

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/uK4CmfvTq9Y

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Are We Forgetting the Humans in B2B Marketing?

In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.

Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.

In this episode, we cover:

• Why B2B marketers need to take branding seriously and break the “brand doesn’t matter” myth
• The messaging house framework Daniel uses to align teams and anchor a brand’s narrative
• How B2C creativity can inspire B2B marketing strategies
• The danger of relying too heavily on sterile metrics like MQLs and SQLs
• How thoughtful gift-giving and storytelling build better customer relationships

If you’re looking to build a brand that’s not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Daniel:

• LinkedIn: https://www.linkedin.com/in/danielincandela/
• Company Website: https://danielincandela.com/
• Substack: https://danielincandela.substack.com/
• Instagram: https://www.instagram.com/danielincandela/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/jmPFcGevnH0

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How Can a Growth Mindset Fuel Your Marketing Success?

In this episode of The Hard Corps Marketing Show, I sat down with Chris Austin, Fractional CMO at CAMO Marketing, to discuss the power of a growth mindset and lifelong learning. With over two decades of marketing experience, Chris has adapted to the ever-changing landscape, and he shares how curiosity and continuous learning have been the keys to his success.

Chris explains how marketers can challenge traditional approaches, like the need for an agency, and achieve better results by leveraging automation, AI, and independent talent. He also delves into the importance of curiosity as a superpower that fuels innovation and keeps marketers ahead of the curve.

In this episode, we cover:

• How a growth mindset can transform your marketing career and business
• Why you don’t always need an agency to drive growth
• The power of curiosity in marketing and staying on top of tech trends
• Scaling personalization with AI tools like video sales letters
• The need for deeper collaboration between marketing and sales teams
• How AI and automation tools can improve efficiency without losing the human touch

If you’re ready to rethink your approach to marketing, enhance your team’s collaboration, and use AI to supercharge your growth, this episode is packed with actionable insights!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Chris:

• LinkedIn: https://www.linkedin.com/in/caustin/
• Twitter: www.x.com/realchrisaustin
• CAMO Marketing: https://wearecamo.com/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/eHme5udLWgk

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How Can Fearless GTM Strategy Unite Sales and Marketing for Scalable Growth?

In this episode of The Hard Corps Marketing Show, I sat down with Nicole Burns, Go-To-Market Strategic Advisor at SpringDB. Nicole brings decades of experience across sales, marketing, and go-to-market leadership, and she shares why true growth starts with aligning people, processes, and data.

Nicole breaks down the long-standing tension between sales and marketing and how better alignment, especially between CMOs and CROs, is changing that dynamic for the better. She explores the role of Revenue Operations (RevOps) in creating cohesive strategies and how today’s tech stack, powered by tools like AI and customer data platforms, can enhance collaboration and lead quality.

In this episode, we cover:

• Why sales and marketing tension still exists, and how to fix it
• How RevOps bridges the gap between teams for better execution
• The role of data, AI, and tech platforms in GTM success

If you're looking to align your teams, optimize your tech stack, and build a fearless, forward-thinking go-to-market strategy, this episode is packed with practical insights you don’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Nicole:

• LinkedIn: https://www.linkedin.com/in/nicburns/
• AINA AI Beauty Engine: https://www.aina.ai/
• SpringDB: https://springdb.io/
• The Operations Company: https://www.theoperationscompany.com/
• Email: nicole@springdb.io

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/xiaJdlh_bHk

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Are You Building Your Strategy or Just Chasing Tactics?

In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.

Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.

In this episode, we cover:

• Why long-term strategy must come before tactical execution
• The risks of relying on growth hacks and disjointed marketing efforts
• How segmentation, targeting, and positioning are still your best tools
• The role of technology in supporting (not driving) your strategy
• The value of studying human decision-making in B2B marketing

If you’re ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Mark:

• LinkedIn: https://www.linkedin.com/in/remarkablemark/
• Twitter: https://x.com/re_mark_able
• Company website: https://modernrevenuestrategies.com/
• Book: https://modernrevenuestrategies.com/book/
• Podcast: https://podcasts.apple.com/us/podcast/the-b2b-growth-blueprint/id1737241188

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/oiLIGsgKOlI

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How can feedback loops become your most powerful marketing advantage?

In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond linear funnels and embracing dynamic feedback systems to align with revenue goals.

Sophie breaks down why marketing isn’t a straight line, and how building feedback loops across sales, customer success, and marketing can unlock continuous improvement and customer-centric growth. She also dives into the importance of measuring impact through long-term revenue metrics, and shares a powerful case study on how a data-driven rebrand dramatically boosted conversions.

In this episode, we cover:

• Why marketing should operate as a loop, not a line
• How feedback loops can refine your ICP and drive efficiency
• The power of aligning marketing with long-term revenue metrics
• How a strategic rebrand can transform sales performance
• Tips on building enablement assets that truly support sales teams

If you’re ready to ditch outdated models and embrace a smarter, more agile marketing approach, this episode is packed with insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Sophie:

• LinkedIn: https://www.linkedin.com/in/sophiebuonassisi
• Twitter: www.x.com/sophiebuona
• GTMnow: https://gtmnow.com/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/rpKBBtShswA

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/