Do You Even Strategy, Bro? ft Mark Osborne Hard Corps Marketing Show | Ep 427
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Do You Even Strategy, Bro? ft Mark Osborne Hard Corps Marketing Show | Ep 427
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Are You Building Your Strategy or Just Chasing Tactics?
In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.
Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.
In this episode, we cover:
- Why long-term strategy must come before tactical execution
- The risks of relying on growth hacks and disjointed marketing efforts
- How segmentation, targeting, and positioning are still your best tools
- The role of technology in supporting (not driving) your strategy
- The value of studying human decision-making in B2B marketing
If you’re ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.
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Connect with Mark:
- LinkedIn: https://www.linkedin.com/in/remarkablemark/
- Twitter: https://x.com/re_mark_able
- Company website: https://modernrevenuestrategies.com/
- Book: https://modernrevenuestrategies.com/book/
- Podcast: https://podcasts.apple.com/us/podcast/the-b2b-growth-blueprint/id1737241188
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- YouTube: https://youtu.be/oiLIGsgKOlI
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