Marketing is Not a Line it’s a Loop! ft Sophie Buonassisi | Hard Corps Marketing Show | Ep 426
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Marketing is Not a Line it’s a Loop! ft Sophie Buonassisi | Hard Corps Marketing Show | Ep 426
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How can feedback loops become your most powerful marketing advantage?
In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond linear funnels and embracing dynamic feedback systems to align with revenue goals.
Sophie breaks down why marketing isn’t a straight line, and how building feedback loops across sales, customer success, and marketing can unlock continuous improvement and customer-centric growth. She also dives into the importance of measuring impact through long-term revenue metrics, and shares a powerful case study on how a data-driven rebrand dramatically boosted conversions.
In this episode, we cover:
- Why marketing should operate as a loop, not a line
- How feedback loops can refine your ICP and drive efficiency
- The power of aligning marketing with long-term revenue metrics
- How a strategic rebrand can transform sales performance
- Tips on building enablement assets that truly support sales teams
If you’re ready to ditch outdated models and embrace a smarter, more agile marketing approach, this episode is packed with insights you won’t want to miss!
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Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/
Connect with Sophie:
- LinkedIn: https://www.linkedin.com/in/sophiebuonassisi
- Twitter: www.x.com/sophiebuona
- GTMnow: https://gtmnow.com/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/rpKBBtShswA
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/