How can relationship-based marketing drive deeper customer engagement and long-term growth?

In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth.

Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage.

In this episode, we cover:

• Why relationships, not just products, are central to great marketing
• How to design loyalty programs that encourage connection and engagement
• The power of personalization and two-way communication with your audience
• Michelle’s entrepreneurial journey and how embracing risk shaped her leadership style

If you’re looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Michelle:

• LinkedIn: https://www.linkedin.com/in/michelle-hsiao/
• Company website: https://therevgrowthadvisors.com/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/4Evz0sOoFk8

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How can AI support outbound sales without losing the human touch?

In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what’s working and what’s still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity.

Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results.

In this episode, we cover:

• Why AI agents can’t fully replace human SDRs (yet)
• How to personalize AI-generated emails so they don’t sound templated
• The tools and workflows powering scalable outbound sales
• Brandon’s mindset-first approach to hiring and team growth
• Lessons from building backend operations to support rapid scaling

If you’re looking to use AI without losing your brand’s voice or your prospect’s attention this episode is packed with smart strategies and lessons from the front lines.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Brandon:

• LinkedIn: https://www.linkedin.com/in/brandonamoroso/
• Twitter: https://x.com/AmorosoBrandon
• SCALIS’s website: https://scalis.ai/
• Brandon’s website: https://brandonamoroso.com/
• Book: https://www.amazon.com/Think-How-started-sold-business-ebook/dp/B0CNP1DJ8L
• Newsletter: https://brandonamoroso.com/pages/weekly-newsletter-sign-up
• Podcast: https://podcasts.apple.com/us/podcast/the-d2z-podcast/id1646322836

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/uK4CmfvTq9Y

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Are We Forgetting the Humans in B2B Marketing?

In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.

Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.

In this episode, we cover:

• Why B2B marketers need to take branding seriously and break the “brand doesn’t matter” myth
• The messaging house framework Daniel uses to align teams and anchor a brand’s narrative
• How B2C creativity can inspire B2B marketing strategies
• The danger of relying too heavily on sterile metrics like MQLs and SQLs
• How thoughtful gift-giving and storytelling build better customer relationships

If you’re looking to build a brand that’s not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/

Connect with Daniel:

• LinkedIn: https://www.linkedin.com/in/danielincandela/
• Company Website: https://danielincandela.com/
• Substack: https://danielincandela.substack.com/
• Instagram: https://www.instagram.com/danielincandela/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/jmPFcGevnH0

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/