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Have you ever wondered what happens when purpose and action collide? In this groundbreaking first episode of Chapter Three, we unpack the fascinating evolution of The Good, The Bad, and The Gray podcast and the transformational journey of Wellness & Athletics.
Our founder shares how the podcast has moved through three distinct phases – birth, search, and now direction – mirroring the growth many entrepreneurs experience. The birth phase was about finding his voice, the search phase about discovering the message, and now the direction phase focuses on creating meaningful impact through deliberate action.
With special guests Bri and Jackson, we dive deep into what it means to build a purpose-driven brand in today's fast-paced world. Wellness Athletics has evolved from a clothing company into what our founder calls an "impact service brand" – embedding conscious contribution into every transaction. When you purchase from Wellness Athletics, you're directly supporting scholarships and mental health services for those in need.
At the heart of this transformation is the SIC philosophy: Serve, Inspire, Create. These three actions represent what every person can control daily, regardless of circumstances. By focusing on these principles and improving just 1% each day, we can collectively create massive positive change in our communities.
The conversation takes fascinating turns through discussions of faith, certainty, and purpose. Our founder explains that sometimes you need to be "delusionally certain" about your vision when facing criticism, even from well-intentioned people. "When you're willing to die for something you're passionate about, that's when you're in direction," he shares with profound conviction.
Ready to discover your own direction and make meaningful impact? Listen now and learn how you can become part of a movement that's prioritizing purpose over profit while still building something sustainable and transformative.