In this episode, Lauren Corning speaks with Courtney Noor, owner of Saving Grace Charcuterie, about her journey in building a charcuterie business while balancing family life and avoiding burnout. They discuss the challenges of starting a small business, the importance of community support, and the joy of creating beautiful food experiences for customers. Courtney shares her insights on embracing failure, investing in her business, and the significance of creating memorable experiences for her clients. We dive deep into exploring unique cheese flavors, shopping tips, and essential ingredients for creating stunning boards.

Connect with LAUREN:

Follow me on Instagram: ⁠⁠@theartisanboardroom⁠⁠ for more tips, behind-the-scenes content, and updates!

Connect with COURTNEY:

Follow Courtney on Instagram: @savinggracecharcuterie

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If you enjoyed this episode, I’d love for you to subscribe, leave a review, or share it with a friend who’s building a charcuterie or artisan snack business!

Chapters

00:00 Introduction to Charcuterie Entrepreneurship

01:59 Courtney's Journey into Charcuterie

06:02 Embracing Failure and Finding Passion

10:02 Navigating Challenges in the Early Stages

14:02 Investing in the Future: Balancing Family and Business

18:03 Creating Memorable Experiences for Customers

23:02 Exploring Unique Cheese Flavors

25:08 Cheese Shopping Tips and Recommendations

27:55 The Charcuterie Board Essentials

30:22 Board Banter: Tough Choices in Cheese

38:32 Shouting Out Favorite Ingredients

42:08 Community and Connection Through Charcuterie

charcuterie, entrepreneurship, burnout, small business, food art, wellness, community, passion, family, experiences, cheese, charcuterie, goat cheese, Costco, cheese recommendations, charcuterie boards, food pairing, community, flavors, ingredients

In this episode, Lauren Corning interviews Shanell Penn, the owner of Sharcuterie by Shanell, who shares her story as a kindergarten teacher AND a successful charcuterie entrepreneur. Shanell discusses her diverse offerings, the impact of media exposure on her business, and the rewarding experience of teaching workshops. She provides valuable advice for aspiring entrepreneurs, shares photography tips for showcasing charcuterie boards, and reveals her future plans for the business. The conversation concludes with a fun segment called 'Board Banter,' where Shanell makes tough ingredient choices.

"Just start and don't overthink it."

"Natural light is a game changer."

"My eight-year-old loves charcuterie."

"Summer sausage gotta go."

Chapters

01:16 Chanel's Journey into Charcuterie

04:42 Media Exposure and Its Impact

08:59 The Rewards of Teaching Workshops

10:20 Advice for Aspiring Entrepreneurs

11:15 Photography Tips for Charcuterie

12:36 Future Plans and Offerings

14:22 Board Banter: Fun Ingredient Choices

Connect with LAUREN:

Follow me on Instagram: ⁠⁠@theartisanboardroom⁠⁠ for more tips, behind-the-scenes content, and updates!

Connect with SHANELL:

Follow Shanell on Instagram: @sharcuteriebyshanell

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If you enjoyed this episode, I’d love for you to subscribe, leave a review, or share it with a friend who’s building a charcuterie or artisan snack business!

In this episode, Val, owner of Charcutie shares her journey of starting a charcuterie business while being a full-time mechanical engineering student. Val discusses the challenges she faced, including overspending, undercharging, and marketing to the wrong audience. She emphasizes the importance of networking, authenticity in social media, and the need for rebranding as the business grows. Val also highlights the supportive nature of the charcuterie community and offers valuable advice for aspiring entrepreneurs. Enjoy this episode!

"I was marketing to the wrong audience."

"Allow yourself to rebrand as you grow."

"Building a network is crucial for success."

Chapters

00:00 Introduction to the Podcast and Guest

00:10 Valaney's Journey into Charcuterie

02:24 Challenges Faced in the Early Days

04:32 Marketing Strategies and Audience Targeting

06:12 Learning to Say No and Building Confidence

07:50 Natural Skills and Business Roles

09:45 Social Media Management and Authenticity

16:05 The Power of Social Media in Business

17:13 Building a Brand and Networking

24:17 Collaboration Over Competition

Connect with LAUREN:

Follow me on Instagram: ⁠@theartisanboardroom⁠ for more tips, behind-the-scenes content, and updates!

Visit my website: ⁠The Artisan Boardroom⁠ for additional resources and information.

Connect with VAL:

Follow Val on Instagram: ⁠⁠@charcutie.ut⁠⁠

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If you enjoyed this episode, I’d love for you to subscribe, leave a review, or share it with a friend who’s building a charcuterie or artisan snack business. Your support means so much as I kick off this new podcasting adventure!

In this very first episode of The Artisan Boardroom, we’re diving into one of the biggest struggles for charcuterie entrepreneurs: pricing your boards confidently and consistently. I’ll break down why a systemized approach to pricing is a game-changer and share practical tips on how to ensure you’re fully compensated for your time, ingredients, and artistry. Whether you’re just starting out or have been running your business for years, this episode is packed with insights to help you build a more sustainable and thriving business.

What We Will Cover in This Episode:

- Why pricing on a whim doesn’t work and how it affects your business.

- The key components to include when pricing your boards.

- How a consistent pricing system can shift your mindset (and your bottom line!).

Resources Mentioned:

• ​FREE Charcuterie Pricing Guide | Get access to my free pricing guide that includes both a PDF version for manual calculations and a spreadsheet that does the math for you! This resource is designed to help you confidently price your boards without missing a single detail. Click here to download!

Connect with Me:

Follow me on Instagram: @theartisanboardroom for more tips, behind-the-scenes content, and updates!

Visit my website: The Artisan Boardroom for additional resources and information.

SHARE!

If you enjoyed this episode, I’d love for you to subscribe, leave a review, or share it with a friend who’s building a charcuterie or artisan snack business. Your support means so much as I kick off this new adventure!

The Artisan Boardroom is here! If you’re a charcuterie entrepreneur or artisan food creator ready for tips, stories, and inspiration to grow your business, this is your new go-to podcast.