In this episode, Val, owner of Charcutie shares her journey of starting a charcuterie business while being a full-time mechanical engineering student. Val discusses the challenges she faced, including overspending, undercharging, and marketing to the wrong audience. She emphasizes the importance of networking, authenticity in social media, and the need for rebranding as the business grows. Val also highlights the supportive nature of the charcuterie community and offers valuable advice for aspiring entrepreneurs. Enjoy this episode!

"I was marketing to the wrong audience."

"Allow yourself to rebrand as you grow."

"Building a network is crucial for success."

Chapters

00:00 Introduction to the Podcast and Guest

00:10 Valaney's Journey into Charcuterie

02:24 Challenges Faced in the Early Days

04:32 Marketing Strategies and Audience Targeting

06:12 Learning to Say No and Building Confidence

07:50 Natural Skills and Business Roles

09:45 Social Media Management and Authenticity

16:05 The Power of Social Media in Business

17:13 Building a Brand and Networking

24:17 Collaboration Over Competition

Connect with LAUREN:

Follow me on Instagram: ⁠@theartisanboardroom⁠ for more tips, behind-the-scenes content, and updates!

Visit my website: ⁠The Artisan Boardroom⁠ for additional resources and information.

Connect with VAL:

Follow Val on Instagram: ⁠⁠@charcutie.ut⁠⁠

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