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The most successful brands are built in “crisis”

IBM - economic downturn of 1911

Disney - Great depression 1929

FedEx - Oil Crisis of 1970

They didn’t survive they started and thrived…

Seeing what most could not….

For us eCommerce brands

Here are 7 simple steps to not only survive but thrive in a tariff war…

1. Sourcing

Don't rely on a single country or supplier. Have a main supplier and find a second as a back.

2. Nearshoring or Reshoring

Investigate bringing production closer to your customer base. Reduced transit times and potentially lower tariff impact are significant advantages.

3. Inventory Strategy

Reduce excessive stock floating. Order what you need every 4-6 weeks reducing your inventory management fees for holding stock you don’t need.

4. Pricing

Shopify allows you to adjust your pricing per country, increase your pricing as needed to countries heavily impacted by the tariffs.

5. Explore new markets (big one)

Getting customers in one country alone always has risk associated with it. Explore market like Europe and Asia to acquire customers cheaper and with less involvement in the tariff war.

6. Move Product Less

Most brands send their product from manufacturer > then to the country of sale in a 3PL > then to the Customer.

Explore sending your product to a china based 3PL completely removing the cost of shipping all units twice.

7. Focus on Value & Differentiation

Compete on more than just price. Emphasize unique selling propositions, exceptional customer service, and strong brand building.

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Marketing has the ability to direct desire not create it...

if you've wondered why your business that you tried didn't take off

it's probably due to one of these three reasons

1. You had the wrong offer (products or services people don't want)

2. You had the wrong messaging (ads that don't speak to your desire)

3. You spoke to the wrong person (selling hotdogs to yoga obsesses moms)

Here are my 7 steps to a build one person business that bound to hit 1 milionnnaaaa

1. Confirm Demand

Find a product that has 100,000 people

or more searching for it a month with yearly growth of atleast 3%+

2. Passion over product

People buy from people not from brands.

Pick something you’re proud to get behind and talk about everyday

Reflect on hobbies, skills, and problems you enjoy solving.

Research related markets for viability and your unique angle.

3. Rule of three

Spend the majority of your time understanding

how to make the right offer > to the right person > with the right messaging.

4. know your numbers

Identify your dream income level.

Then calculate the year, monthly and weekly revenue & profit

that will help you get to where you want to go.

This will give you a clear path with an end destination.

5. Build a waitlist

Master the art of acquiring customers first,

this will solve your biggest problem before you spend money buying stock.

Study your competitors,

where they get customers,

what they offer and where they send their traffic to.

6. The feedback loop

Get customers quickly,

this will allow you to improve the product

as quickly as possible.

7. Be Everywhere All the time

Focus on the places where your customers are,

your competitors will give you the quickest answer.

Google & Facebook are going to be the main players in majority of markets.

Check out the 30 minute empire on the full podcast - Repost it to share the value

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$44,800 in 7 days with these 11 settings on Google Ads.....

If you're running an eCommerce brand here are 11 tips, tricks & settings you MUST know to crush it on Google Ads in 2025..

1. Set Target ROAS

Make sure your target ROAS is set double your real target and then dial down to scale.

2. Bid For NEW customers

Select optimise for new customers and hit your existings on email.

3. Performance Max

Allocate 50% of your budget to performance max

4. Excellence Score

high excellence score = cheaper clicks

5. Audience Targeting

Split test keywords, affinity and demographics

6. Ad Extensions

Extra info = more ad visibility

7. Ad Rotation

Test ads > kill losers > keep winners

8. Device Bidding

Increase bids on winning devices, kill lower performers

9. Return on Ad Spend (ROAS) Tracking:

Monitor profitability.

10. IP Address Exclusions:

Prevent showing ads to internal traffic.

11. Frequency Capping:

Limit how often users see your ads.

12. Responsive Search Ads (RSAs):

Create flexible ad variations.

Join The ONLY newsletter you need to go from $0 - 100k+ in ecommerce
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$219,987 September Revenue

7 months into running Google ads

I put money into it

It spat money out

It was that simple.

"incredible" I used to think.

The days of running paid ads only are slowly changing.

The space is getting more crowded

customers more picky

Less trusting...

With the rise of social commerce

the e-commerce space is changing

Slowly but fast at the same time.

With the rise of social media consumption

People are purchasing right off social media

making the rise of social media content even more important than ever before

The data is only getting more clear

Content truly is king

with 8.5 trillion dollars forecasted to be made on social
commerce

(people buying off Facebook instead of roaming around looking for the best price on Google)

What does this mean?

Content is important

Creating content at the top of the priority list for brands now...

How?

I use to recommend the S.A.L.E.S.S Method.

Strategy & Segmentation:

Define your target audience segments.

Develop a clear content strategy aligned with your brand goals.

Plan content calendars based on customer journeys.

Authenticity & Aesthetics:

Focus on genuine brand storytelling and values.

Maintain consistent visual aesthetics across all platforms.

Use high-quality imagery and videos.

Leverage & Listen:

Leverage user-generated content and influencer partnerships.

Actively listen to customer feedback and social media conversations.

Utilize analytics to track performance and optimize content.

Leverage & Listen:

Engagement & Education:

Provide educational content that demonstrates product value and solves

customer problems.

Respond quickly to customer comments and questions.

SEO & Storytelling:

Optimize content for search engines with relevant keywords.

Craft compelling narratives that connect with your audience emotionally.

Tell your brand's unique story.

What your experience with social commerce?

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$2.9 Trillion by 2026...

Is the revenue generated by social commerce (organic content).

If you are starting with ZERO in the bank,

here are 5 ways you can take your brand to $100,000+

and beyond without ads.

Start a Podcast:

(Okay, I lied—it's about $13 a month.)

In 2025, there will be over 584.1 million podcast listeners worldwide.

Brands can create content, establish authority,

and dominate their market by becoming the only brand people think of.

Email Marketing:

Email marketing has a very high ROI.

Some studies show that for every $1 spent on email marketing,

e-commerce stores can generate an average of $45 in return.

Build an email list by offering valuable content, discounts, or exclusive offers.

Social Media Posts:

Social commerce is on the rise,

with projections indicating that global social

commerce sales will reach $2.9 trillion by 2026.

This highlights the importance of social media in sales.

Focus on creating engaging and valuable content that resonates with your target audience.

SEO (Search Engine Optimization):

According to various studies,

organic search results receive significantly more clicks than paid ads.

For example, some studies show that 70-80% of users ignore paid search results and click only on organic results.

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"Have you ever felt that frustrating plateau, that moment when your motivation flatlines and even the simplest tasks feel like climbing a mountain? You're not alone. We've all been there, staring into the abyss of 'I just don't feel like it.' But what if there was a way to navigate those moments, to keep moving forward even when your inner drive is nowhere to be found?

In this episode, we're diving deep into the three essential pillars that will help you maintain momentum and achieve your goals, regardless of your emotional state:

1. Habits Decide Your Future: We unravel the profound impact of daily habits, exploring how these seemingly small actions compound over time to shape your destiny. Forget relying on fleeting bursts of motivation. Learn how to build a robust system of habits that will carry you forward, even when you're feeling less than inspired. We'll discuss practical strategies for identifying key habits, implementing them effectively, and creating an environment that supports your long-term success.
2. Emotions Are Never Stable: Let's face it: emotions are a rollercoaster. One day you're soaring, the next you're plummeting. We'll explore the reality of emotional fluctuations and why relying solely on emotional motivation is a recipe for inconsistency. Discover powerful techniques for managing your emotional landscape, recognizing your feelings without letting them dictate your actions, and cultivating emotional resilience to stay on course.
3. Resist Distraction - Write Down Your Goals: In a world filled with endless distractions, clarity is your superpower. We'll delve into the transformative power of writing down your goals, turning abstract aspirations into tangible targets. Learn how to define your objectives with precision, break them down into manageable steps, and use your written goals as a compass to navigate the inevitable distractions that threaten to derail your progress. We'll also cover how written goals increase accountability and focus.

This episode is packed with actionable advice, real-life examples, and practical strategies that you can implement immediately. Whether you're an entrepreneur, a student, an artist, or simply someone striving to live a more fulfilling life, these insights will empower you to overcome the 'flatline' and achieve your full potential.

Tune in to discover how to harness the power of habits, navigate the ever-changing tides of emotion, and stay laser-focused on your goals. Don't let low motivation hold you back any longer. It's time to build a life of consistent progress and unwavering resilience."

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5 Things I Wish I Knew When Starting My eCommerce Brand:

Did you know nearly 50% of Americans dream of starting a business,

but only 16% actually do?

If you're one of the courageous few who took the leap,

here are 5 truths I learned the hard way:

Celebrate the Start:

Launching your business is a significant achievement.

Take a moment to acknowledge it!

But remember, it's just the beginning.

Find a Guide:

With nearly 80% of businesses failing within 20 years,

mentorship is crucial.

Seek out someone with 20+ years of experience.

Whether you pay them, ask them, or find another way to get their guidance,

it's worth it.

My mentor helped me scale my business from

$5,000 to $220,000 per month

in just two months.

Embrace Failure:

Failure is not a setback,

it's a critical learning opportunity.

Building a sustainable business is a marathon, not a sprint.

A long-term vision allows you to see mistakes as valuable improvements.

Have Fun!

Business doesn't have to be synonymous with anxiety.

Slow down and enjoy the process.

Identify and eliminate the sources of stress,

whether they are unrealistic goals

or overcommitments.

Prioritize Learning Over Earning (Initially):

This is tough, especially when you're focused on quarterly profits.

But for the first two years, at least, focus on gaining knowledge and experience.

#ecommerce

#entrepreneurship

#businessadvice

#mentorship

#startups

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From Zero to a Million: The Ecommerce Math Breakdown

Million Dollar Math: Alibaba, Revenue Targets, and Global Shipping Secrets

Description:

Ever dreamt of building a million-dollar ecommerce empire? This episode dives deep into the practical mathematics behind achieving that milestone. We're not just throwing around big numbers; we're breaking down the daily, weekly, and monthly revenue targets you'll need to hit to reach that $1 million goal.

Join us as we explore:

• The Reverse Engineering of $1 Million: We'll calculate the precise daily revenue needed, considering profit margins, advertising spend, and operational costs. Get ready to crunch some numbers!
• Product Sourcing on Alibaba: Learn how to navigate the vast world of Alibaba to find winning products. We'll discuss crucial factors like supplier verification, sample testing, and negotiation strategies.
• Global Shipping Logistics: Demystify the complexities of international shipping. We'll cover shipping costs, customs regulations, and how to choose the right shipping partners to reach customers worldwide.
• Product Testing & Validation: How to validate your product ideas before investing heavily. We'll discuss low-cost testing methods and how to analyze customer feedback to optimize your offerings.
• The Math Behind Marketing: Understand the critical role of customer acquisition cost (CAC) and lifetime value (LTV). We'll show you how to calculate these metrics and use them to scale your business effectively.
• Real-World Examples & Actionable Strategies: We'll share practical tips and strategies you can implement immediately to start building your own profitable ecommerce business.

Whether you're a seasoned entrepreneur or just starting out, this episode provides a data-driven roadmap to help you achieve your million-dollar ecommerce dreams. Tune in and learn the math behind the magic!

Keywords: Ecommerce, Alibaba, Dropshipping, Online Business, Revenue Targets, Product Sourcing, Global Shipping, Digital Marketing, Entrepreneurship, Small Business, Million Dollar Business, Data Analysis, CAC, LTV, Online Sales, Product Validation, Math.