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The most successful brands are built in “crisis”

IBM - economic downturn of 1911

Disney - Great depression 1929

FedEx - Oil Crisis of 1970

They didn’t survive they started and thrived…

Seeing what most could not….

For us eCommerce brands

Here are 7 simple steps to not only survive but thrive in a tariff war…

1. Sourcing

Don't rely on a single country or supplier. Have a main supplier and find a second as a back.

2. Nearshoring or Reshoring

Investigate bringing production closer to your customer base. Reduced transit times and potentially lower tariff impact are significant advantages.

3. Inventory Strategy

Reduce excessive stock floating. Order what you need every 4-6 weeks reducing your inventory management fees for holding stock you don’t need.

4. Pricing

Shopify allows you to adjust your pricing per country, increase your pricing as needed to countries heavily impacted by the tariffs.

5. Explore new markets (big one)

Getting customers in one country alone always has risk associated with it. Explore market like Europe and Asia to acquire customers cheaper and with less involvement in the tariff war.

6. Move Product Less

Most brands send their product from manufacturer > then to the country of sale in a 3PL > then to the Customer.

Explore sending your product to a china based 3PL completely removing the cost of shipping all units twice.

7. Focus on Value & Differentiation

Compete on more than just price. Emphasize unique selling propositions, exceptional customer service, and strong brand building.

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Marketing has the ability to direct desire not create it...

if you've wondered why your business that you tried didn't take off

it's probably due to one of these three reasons

1. You had the wrong offer (products or services people don't want)

2. You had the wrong messaging (ads that don't speak to your desire)

3. You spoke to the wrong person (selling hotdogs to yoga obsesses moms)

Here are my 7 steps to a build one person business that bound to hit 1 milionnnaaaa

1. Confirm Demand

Find a product that has 100,000 people

or more searching for it a month with yearly growth of atleast 3%+

2. Passion over product

People buy from people not from brands.

Pick something you’re proud to get behind and talk about everyday

Reflect on hobbies, skills, and problems you enjoy solving.

Research related markets for viability and your unique angle.

3. Rule of three

Spend the majority of your time understanding

how to make the right offer > to the right person > with the right messaging.

4. know your numbers

Identify your dream income level.

Then calculate the year, monthly and weekly revenue & profit

that will help you get to where you want to go.

This will give you a clear path with an end destination.

5. Build a waitlist

Master the art of acquiring customers first,

this will solve your biggest problem before you spend money buying stock.

Study your competitors,

where they get customers,

what they offer and where they send their traffic to.

6. The feedback loop

Get customers quickly,

this will allow you to improve the product

as quickly as possible.

7. Be Everywhere All the time

Focus on the places where your customers are,

your competitors will give you the quickest answer.

Google & Facebook are going to be the main players in majority of markets.

Check out the 30 minute empire on the full podcast - Repost it to share the value

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$44,800 in 7 days with these 11 settings on Google Ads.....

If you're running an eCommerce brand here are 11 tips, tricks & settings you MUST know to crush it on Google Ads in 2025..

1. Set Target ROAS

Make sure your target ROAS is set double your real target and then dial down to scale.

2. Bid For NEW customers

Select optimise for new customers and hit your existings on email.

3. Performance Max

Allocate 50% of your budget to performance max

4. Excellence Score

high excellence score = cheaper clicks

5. Audience Targeting

Split test keywords, affinity and demographics

6. Ad Extensions

Extra info = more ad visibility

7. Ad Rotation

Test ads > kill losers > keep winners

8. Device Bidding

Increase bids on winning devices, kill lower performers

9. Return on Ad Spend (ROAS) Tracking:

Monitor profitability.

10. IP Address Exclusions:

Prevent showing ads to internal traffic.

11. Frequency Capping:

Limit how often users see your ads.

12. Responsive Search Ads (RSAs):

Create flexible ad variations.

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