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$219,987 September Revenue

7 months into running Google ads

I put money into it

It spat money out

It was that simple.

"incredible" I used to think.

The days of running paid ads only are slowly changing.

The space is getting more crowded

customers more picky

Less trusting...

With the rise of social commerce

the e-commerce space is changing

Slowly but fast at the same time.

With the rise of social media consumption

People are purchasing right off social media

making the rise of social media content even more important than ever before

The data is only getting more clear

Content truly is king

with 8.5 trillion dollars forecasted to be made on social
commerce

(people buying off Facebook instead of roaming around looking for the best price on Google)

What does this mean?

Content is important

Creating content at the top of the priority list for brands now...

How?

I use to recommend the S.A.L.E.S.S Method.

Strategy & Segmentation:

Define your target audience segments.

Develop a clear content strategy aligned with your brand goals.

Plan content calendars based on customer journeys.

Authenticity & Aesthetics:

Focus on genuine brand storytelling and values.

Maintain consistent visual aesthetics across all platforms.

Use high-quality imagery and videos.

Leverage & Listen:

Leverage user-generated content and influencer partnerships.

Actively listen to customer feedback and social media conversations.

Utilize analytics to track performance and optimize content.

Leverage & Listen:

Engagement & Education:

Provide educational content that demonstrates product value and solves

customer problems.

Respond quickly to customer comments and questions.

SEO & Storytelling:

Optimize content for search engines with relevant keywords.

Craft compelling narratives that connect with your audience emotionally.

Tell your brand's unique story.

What your experience with social commerce?