Let’s be real—asking someone about their struggles can feel awkward. Especially if you’ve been on the receiving end of those manipulative sales tactics where someone corners you into saying “yes” when you meant “maybe.” 😬 In this episode, Brooke unpacks how to uncover your customer’s real pain points without feeling gross or intrusive. Whether you’re worried about overstepping or just not sure how to go deeper in your conversations, this one’s full of practical, permission-based strategies that help you build trust and close more of the right clients. Yes, you can be ethical and effective at the same time.

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• Why uncovering pain points isn’t manipulative—unless you make it that way
• The real reason some questions make clients shut down
• How to ask deeper sales questions (without feeling like a creep)
• A 3-step approach to keep your discovery calls human-first
• The surprising power of simply asking permission before diving deeper

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1. Sales Conversation Assessment — Want to know what’s actually working (or not) in your sales calls? Take the free 3-minute assessment to find out: 👉 buildingmomentum.info/assessment
2. Brooke’s SERVICE Sales Framework — A clear, kind approach to sales conversations that work.

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Got a sales question that’s been bugging you? Want Brooke’s take on it? Send it in (anonymously or not) and it might show up in a future episode: 👉 buildingmomentum.info/matcha

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Want more ways to sell like a human, not a robot? Follow Brooke for weekly insights, gentle truth-telling, and a little sass: 👉 linkedin.com/in/brooke-greening

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle one of the most common (and urgent) questions in the business world: “I need to hit a sales target—where do I start?” Whether it’s the end-of-month crunch, an unexpected expense, or a sales slump, Brooke shares practical steps to help you regain momentum without sounding desperate. She draws on her experience as a corporate sales specialist and business coach to give you a calm, confident plan of action.

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• The emotional reality of needing sales now—and how to manage it
• The importance of having a clear, buy-now offer
• Why your past prospects and current network are your best leads
• How to jumpstart business development without overwhelm
• Tips for building a consistent sales pipeline (so this doesn’t happen again)

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• Sell Well Conference – Sept 11–12 in Houston, TX
  Early bird pricing and networking pod ends July 28th, 2025. Contact Brooke for a discount code.

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We want to hear from you! Submit your questions anonymously at buildingmomentum.info/matcha and maybe your topic will be featured in a future episode.

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Get more insights and connect directly: Brooke Greening on LinkedIn

What do you do when you know you’re not the right fit?

In this episode of Sipping Matcha, Brooke and Scott Greening explore one of the hardest questions in sales—how to gracefully step back when your offer isn’t the solution. From senior living to service-based industries, they unpack the power of honesty, setting expectations, and how “no” can still lead to meaningful referrals and future opportunities.

• Why being honest about a misfit builds long-term trust
• How to set expectations early in sales conversations
• Ways to qualify leads without making prospects feel like a number
• Strategies for handling objections versus true misalignment
• The value of having a strong referral network

• Sales Conversation Assessment: Diagnose your sales stalls and get actionable fixes → buildingmomentum.info/assessment
• Submit your anonymous sales question! → buildingmomentum.info/matcha

Got a tricky sales question? We’d love to hear it! Submit yours anonymously and it might be featured in a future episode: → buildingmomentum.info/matcha

Want more insights from Brooke? Connect with her on LinkedIn: → Brooke Greening on LinkedIn

You had a great discovery call.
They seemed excited.
You sent the proposal…
…and now it’s crickets. 🦗

In this episode, Brooke answers Annie from Jersey’s question: “What’s your go-to move when a client is interested but not committing?” Spoiler: vague follow-ups and hopeful vibes aren’t a strategy.

You’ll learn how to handle stalled deals with clarity and confidence—without being pushy or turning into a professional email refresher.

• Why stalled deals aren’t always about you (even though it feels personal)
• The one thing you must leave every call with if you want to keep momentum
• What to say when someone ghosts you after a “great convo”
• How to structure your sales process so next steps are crystal clear
• Why getting to no faster can actually save your sanity (and your calendar)

The Sales Conversation Assessment — A free tool to help you pinpoint where your sales calls are stalling. 👉 buildingmomentum.info/assessment.

Brooke’s SERVICE Sales Framework — Human-first, repeatable, and just the right amount of structured.

Have a question you’d love Brooke to answer on the show?
Submit it anonymously (or not!) at:
👉 buildingmomentum.info/matcha

Want more tips that make sales feel human—not awkward?
Let’s connect on LinkedIn: 👉 linkedin.com/in/brooke-greening

When your prospects already have someone providing similar services, how can you stand out—without resorting to shady tactics? In this episode of Sipping Matcha, Scott and Brooke tackle one of the most common sales dilemmas: how to ethically and effectively communicate your value when competitors are in the mix. It’s not about being louder—it’s about being clearer, more intentional, and deeply understanding your customer’s real needs.

• How to uncover your customer’s true motivations beyond surface-level needs
• Why trying not to be pushy can backfire and create confusion
• The power of helping prospects ask better questions—even when they choose someone else
• Why confidence and clarity set you apart more than features or pricing
• How to own your story and lead without manipulation

💡 Sales Conversation Assessment – A free tool to help identify what’s stalling your sales chats and how to fix them.

Have a burning sales question you’d love to hear answered on a future episode?

Submit it anonymously at buildingmomentum.info/matcha.

Your curiosity could help others close more deals!

Want more insight and strategies from Brooke?

Connect with her on LinkedIn and stay inspired: Brooke Greening on LinkedIn.

If you’ve ever wondered, “Am I being too pushy?” or “Is sales just…manipulation in a blazer?”—this one’s for you.

In this episode, Scott and Brooke tackle a loaded question: Is all sales manipulation? (Spoiler: Nope.)

Brooke shares what actually crosses the line into manipulation—and how you can confidently sell without falling into tactics that make your skin crawl. With stories from her own sales journey (and one spicy dinner-table convo with her mother-in-law 👀), you’ll walk away knowing the difference between leading with service and just trying to seal the deal.

Because you don’t have to be a jerk to be good at sales.

• The difference between discomfort and manipulation (they’re not the same!)
• A gut-check question to know if your sales convo is crossing the line
• Why traditional urgency tactics often feel gross—and what to do instead
• How to handle objections and still sleep well at night
• What happens when you lead with actual integrity (hint: referrals!)

🎯 Take the Sales Conversation Assessment — a free tool to pinpoint where your sales chats might be going sideways

Got a question about sales that you’re too embarrassed to ask out loud?

We’ve got you. Drop it anonymously here: 👉 buildingmomentum.info/matcha

👉 linkedin.com/in/brooke-greening

Here’s to valuing your customers and making more sales. 🙌 And hey—sales doesn’t have to be sleazy.

Let’s be honest: CRMs can feel like the frenemy of the small business world. Necessary? Absolutely. Enjoyable? Ehh… not always. In this episode of Sippin’ Matcha, Scott and Brooke tackle one of the most common (and most frustrating) questions we hear: “How do I actually use my CRM without wanting to throw my laptop across the room?” Brooke shares her own “it’s complicated” journey with CRMs—plus the simple strategy she uses with clients to take the chaos out of follow-up and get their sales pipeline back in shape. No fluff. No jargon. Just real talk, a 3-bucket system, and a whole lotta empathy for the spreadsheet-fatigued among us.

• Why the best CRM is the one you’ll actually use (even if it’s just a spreadsheet)
• The mindset shift that changed Brooke’s relationship with her CRM forever
• A simple 3-bucket follow-up system you can use today—no software upgrade required
• What to do when a lead doesn’t buy right away (and how not to lose them)
• How to avoid the dreaded “feast or famine” sales cycle by tracking what matters

👉 Sales Conversation Assessment – A free gut check to spot the gaps in your sales process

👉 Your Daily 5 Sales Activities – A practical rhythm to stay consistent without burnout

👉 Brooke’s LinkedIn – Follow for more bite-sized brilliance on making sales feel human

Got a question for the show? Want to submit your own sales conundrum (real name or fabulous pseudonym welcome)?

Drop it here: 👉 buildingmomentum.info/matcha

Let’s fix your follow-up. Let’s stop hating your CRM. And hey—let’s make a few more sales while we’re at it. 💚

If saying your price out loud makes you wince—or if you’ve ever knocked a few bucks off “just in case”—this episode is your confidence boost. Scott and Brooke tackle one of the trickiest parts of the sales process: when and how to talk about pricing.

But here’s the twist: it’s not about cost—it’s about investment. Drawing from real coaching calls and their own wins (and missteps), they break down why transparency builds trust, how to reframe your services as value-packed investments, and what to say when your offering isn’t a flat fee. Whether you’re a seasoned pro or still dodging the “money talk,” this is the mindset shift you didn’t know you needed.

• Why hiding your price kills momentum
• How “investment” language changes the entire conversation
• Brooke’s go-to script for early-stage pricing talks
• What to show in a sales deck—and what to leave out
• How to handle custom pricing without sounding vague

Service providers, coaches, consultants, and anyone who’s ever thought, “Am I charging too much?”

1. Sales Conversation Assessment – Take the free quiz to diagnose your sales strategy: buildingmomentum.info/assessment
2. Sales Accelerator Lab Info – Small group coaching details and pricing: buildingmomentum.info/accelerator
3. Brooke’s LinkedIn – linkedin.com/in/brooke-greening