If saying your price out loud makes you wince—or if you’ve ever knocked a few bucks off “just in case”—this episode is your confidence boost. Scott and Brooke tackle one of the trickiest parts of the sales process: when and how to talk about pricing.

But here’s the twist: it’s not about cost—it’s about investment. Drawing from real coaching calls and their own wins (and missteps), they break down why transparency builds trust, how to reframe your services as value-packed investments, and what to say when your offering isn’t a flat fee. Whether you’re a seasoned pro or still dodging the “money talk,” this is the mindset shift you didn’t know you needed.

• Why hiding your price kills momentum
• How “investment” language changes the entire conversation
• Brooke’s go-to script for early-stage pricing talks
• What to show in a sales deck—and what to leave out
• How to handle custom pricing without sounding vague

Service providers, coaches, consultants, and anyone who’s ever thought, “Am I charging too much?”

1. Sales Conversation Assessment – Take the free quiz to diagnose your sales strategy: buildingmomentum.info/assessment
2. Sales Accelerator Lab Info – Small group coaching details and pricing: buildingmomentum.info/accelerator
3. Brooke’s LinkedIn – linkedin.com/in/brooke-greening