If you’ve ever wondered, “Am I being too pushy?” or “Is sales just…manipulation in a blazer?”—this one’s for you.

In this episode, Scott and Brooke tackle a loaded question: Is all sales manipulation? (Spoiler: Nope.)

Brooke shares what actually crosses the line into manipulation—and how you can confidently sell without falling into tactics that make your skin crawl. With stories from her own sales journey (and one spicy dinner-table convo with her mother-in-law 👀), you’ll walk away knowing the difference between leading with service and just trying to seal the deal.

Because you don’t have to be a jerk to be good at sales.

• The difference between discomfort and manipulation (they’re not the same!)
• A gut-check question to know if your sales convo is crossing the line
• Why traditional urgency tactics often feel gross—and what to do instead
• How to handle objections and still sleep well at night
• What happens when you lead with actual integrity (hint: referrals!)

🎯 Take the Sales Conversation Assessment — a free tool to pinpoint where your sales chats might be going sideways

Got a question about sales that you’re too embarrassed to ask out loud?

We’ve got you. Drop it anonymously here: 👉 buildingmomentum.info/matcha

👉 linkedin.com/in/brooke-greening

Here’s to valuing your customers and making more sales. 🙌 And hey—sales doesn’t have to be sleazy.

Let’s be honest: CRMs can feel like the frenemy of the small business world. Necessary? Absolutely. Enjoyable? Ehh… not always. In this episode of Sippin’ Matcha, Scott and Brooke tackle one of the most common (and most frustrating) questions we hear: “How do I actually use my CRM without wanting to throw my laptop across the room?” Brooke shares her own “it’s complicated” journey with CRMs—plus the simple strategy she uses with clients to take the chaos out of follow-up and get their sales pipeline back in shape. No fluff. No jargon. Just real talk, a 3-bucket system, and a whole lotta empathy for the spreadsheet-fatigued among us.

• Why the best CRM is the one you’ll actually use (even if it’s just a spreadsheet)
• The mindset shift that changed Brooke’s relationship with her CRM forever
• A simple 3-bucket follow-up system you can use today—no software upgrade required
• What to do when a lead doesn’t buy right away (and how not to lose them)
• How to avoid the dreaded “feast or famine” sales cycle by tracking what matters

👉 Sales Conversation Assessment – A free gut check to spot the gaps in your sales process

👉 Your Daily 5 Sales Activities – A practical rhythm to stay consistent without burnout

👉 Brooke’s LinkedIn – Follow for more bite-sized brilliance on making sales feel human

Got a question for the show? Want to submit your own sales conundrum (real name or fabulous pseudonym welcome)?

Drop it here: 👉 buildingmomentum.info/matcha

Let’s fix your follow-up. Let’s stop hating your CRM. And hey—let’s make a few more sales while we’re at it. 💚

If saying your price out loud makes you wince—or if you’ve ever knocked a few bucks off “just in case”—this episode is your confidence boost. Scott and Brooke tackle one of the trickiest parts of the sales process: when and how to talk about pricing.

But here’s the twist: it’s not about cost—it’s about investment. Drawing from real coaching calls and their own wins (and missteps), they break down why transparency builds trust, how to reframe your services as value-packed investments, and what to say when your offering isn’t a flat fee. Whether you’re a seasoned pro or still dodging the “money talk,” this is the mindset shift you didn’t know you needed.

• Why hiding your price kills momentum
• How “investment” language changes the entire conversation
• Brooke’s go-to script for early-stage pricing talks
• What to show in a sales deck—and what to leave out
• How to handle custom pricing without sounding vague

Service providers, coaches, consultants, and anyone who’s ever thought, “Am I charging too much?”

1. Sales Conversation Assessment – Take the free quiz to diagnose your sales strategy: buildingmomentum.info/assessment
2. Sales Accelerator Lab Info – Small group coaching details and pricing: buildingmomentum.info/accelerator
3. Brooke’s LinkedIn – linkedin.com/in/brooke-greening