Let’s be real—asking someone about their struggles can feel awkward. Especially if you’ve been on the receiving end of those manipulative sales tactics where someone corners you into saying “yes” when you meant “maybe.” 😬 In this episode, Brooke unpacks how to uncover your customer’s real pain points without feeling gross or intrusive. Whether you’re worried about overstepping or just not sure how to go deeper in your conversations, this one’s full of practical, permission-based strategies that help you build trust and close more of the right clients. Yes, you can be ethical and effective at the same time.

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• Why uncovering pain points isn’t manipulative—unless you make it that way
• The real reason some questions make clients shut down
• How to ask deeper sales questions (without feeling like a creep)
• A 3-step approach to keep your discovery calls human-first
• The surprising power of simply asking permission before diving deeper

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1. Sales Conversation Assessment — Want to know what’s actually working (or not) in your sales calls? Take the free 3-minute assessment to find out: 👉 buildingmomentum.info/assessment
2. Brooke’s SERVICE Sales Framework — A clear, kind approach to sales conversations that work.

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Got a sales question that’s been bugging you? Want Brooke’s take on it? Send it in (anonymously or not) and it might show up in a future episode: 👉 buildingmomentum.info/matcha

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Want more ways to sell like a human, not a robot? Follow Brooke for weekly insights, gentle truth-telling, and a little sass: 👉 linkedin.com/in/brooke-greening

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle one of the most common (and urgent) questions in the business world: “I need to hit a sales target—where do I start?” Whether it’s the end-of-month crunch, an unexpected expense, or a sales slump, Brooke shares practical steps to help you regain momentum without sounding desperate. She draws on her experience as a corporate sales specialist and business coach to give you a calm, confident plan of action.

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• The emotional reality of needing sales now—and how to manage it
• The importance of having a clear, buy-now offer
• Why your past prospects and current network are your best leads
• How to jumpstart business development without overwhelm
• Tips for building a consistent sales pipeline (so this doesn’t happen again)

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• Sell Well Conference – Sept 11–12 in Houston, TX
  Early bird pricing and networking pod ends July 28th, 2025. Contact Brooke for a discount code.

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We want to hear from you! Submit your questions anonymously at buildingmomentum.info/matcha and maybe your topic will be featured in a future episode.

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Get more insights and connect directly: Brooke Greening on LinkedIn

What do you do when you know you’re not the right fit?

In this episode of Sipping Matcha, Brooke and Scott Greening explore one of the hardest questions in sales—how to gracefully step back when your offer isn’t the solution. From senior living to service-based industries, they unpack the power of honesty, setting expectations, and how “no” can still lead to meaningful referrals and future opportunities.

• Why being honest about a misfit builds long-term trust
• How to set expectations early in sales conversations
• Ways to qualify leads without making prospects feel like a number
• Strategies for handling objections versus true misalignment
• The value of having a strong referral network

• Sales Conversation Assessment: Diagnose your sales stalls and get actionable fixes → buildingmomentum.info/assessment
• Submit your anonymous sales question! → buildingmomentum.info/matcha

Got a tricky sales question? We’d love to hear it! Submit yours anonymously and it might be featured in a future episode: → buildingmomentum.info/matcha

Want more insights from Brooke? Connect with her on LinkedIn: → Brooke Greening on LinkedIn