Let’s be real—asking someone about their struggles can feel awkward. Especially if you’ve been on the receiving end of those manipulative sales tactics where someone corners you into saying “yes” when you meant “maybe.” 😬 In this episode, Brooke unpacks how to uncover your customer’s real pain points without feeling gross or intrusive. Whether you’re worried about overstepping or just not sure how to go deeper in your conversations, this one’s full of practical, permission-based strategies that help you build trust and close more of the right clients. Yes, you can be ethical and effective at the same time.

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• Why uncovering pain points isn’t manipulative—unless you make it that way
• The real reason some questions make clients shut down
• How to ask deeper sales questions (without feeling like a creep)
• A 3-step approach to keep your discovery calls human-first
• The surprising power of simply asking permission before diving deeper

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1. Sales Conversation Assessment — Want to know what’s actually working (or not) in your sales calls? Take the free 3-minute assessment to find out: 👉 buildingmomentum.info/assessment
2. Brooke’s SERVICE Sales Framework — A clear, kind approach to sales conversations that work.

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Got a sales question that’s been bugging you? Want Brooke’s take on it? Send it in (anonymously or not) and it might show up in a future episode: 👉 buildingmomentum.info/matcha

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Want more ways to sell like a human, not a robot? Follow Brooke for weekly insights, gentle truth-telling, and a little sass: 👉 linkedin.com/in/brooke-greening