In Episode 29 of Shift Happens: Beyond the Boxes, Jason Bergenske sits down with direct mail legend Greg Sheppard, founder of USA Home Listings. From quitting a job he hated to building a multi-million dollar lead generation business, Greg shares the raw, real, and ridiculously effective strategies that helped him—and many movers across the country—book high-ticket moves consistently.

Recorded live at Legends Retreat, this conversation dives into how Greg went from cold-calling to closing luxury moves, and how smart, targeted mail (not spam!) can deliver massive ROI when done right.

What You’ll Learn in This Episode:

The moment Greg risked everything to chase a new path
Why most direct mail fails—and how to make yours stand out
The system that helped moving companies scale to $10M+
How to target high-value homes and avoid tire-kickers
Simple tips to increase conversions and get your phone ringing
Whether you're trying to fill your pipeline or close bigger jobs, this is the no-BS breakdown of what works in moving industry marketing today.

👇 Resources & Links
🌐 Learn more about USA Home Listings: https://usahomelistings.com
🚀 Don’t forget to LIKE, SUBSCRIBE, and COMMENT your favorite takeaway from Greg!

In Part 2 of this no-holds-barred conversation from the 2025 Legends Retreat, we dive even deeper with two of the most respected movers in the game—Eric Wirks of Wirks Moving & Storage and Steven Reed of Big League Movers and Ready Roles.

This is the real story behind scaling to $10M… and then having to fight your way back.

🎯 In this episode:

✅Going from profit to nearly $500K in the red
✅What happens when your sales team collapses
✅Selling off locations and rebuilding from the ashes
✅Staying profitable while downsizing
✅The emotional toll of being a business owner
✅How masterminds and friendships saved their companies
✅New strategies for long-distance, commercial, and military moves
✅Lessons you can’t learn unless you live them

👉 Watch Part 1 first: https://youtu.be/76C6hNzprUA

🎙️ Subscribe now to never miss an episode of Shift Happens: Beyond the Boxes

#MovingIndustry #ShiftHappensPodcast #BusinessGrowth #Entrepreneurship #EricWirks #StevenReed #LegendsRetreat

What if one small shift in your marketing could land you bigger jobs, better customers, and deeper brand trust?
In this episode of Shift Happens: Beyond the Boxes, recorded live at the 2025 Legends Retreat, host Jason Bergenske sits down with Matty Mailers—the creative mind behind Moving Letters and long-time owner of I Haul I Move.

What starts as a conversation about mailers quickly unfolds into a deep-dive on:

• Reinventing postcard marketing with AI-driven handwritten letters
• The ROI of personalization in an industry where trust matters most
• How adding just one golden ticket or family photo can double your impact
• The shift from just “selling moves” to “selling trust”
• Running multiple businesses and learning to scale while staying personal

Whether you’re mailing 50 homes or 5,000, this episode offers a playbook for standing out in a sea of sameness.