Ep29 - How Direct Mail Built a Moving Empire | Greg Sheppard (USA Home Listings)
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Ep29 - How Direct Mail Built a Moving Empire | Greg Sheppard (USA Home Listings)
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In Episode 29 of Shift Happens: Beyond the Boxes, Jason Bergenske sits down with direct mail legend Greg Sheppard, founder of USA Home Listings. From quitting a job he hated to building a multi-million dollar lead generation business, Greg shares the raw, real, and ridiculously effective strategies that helped him—and many movers across the country—book high-ticket moves consistently.
Recorded live at Legends Retreat, this conversation dives into how Greg went from cold-calling to closing luxury moves, and how smart, targeted mail (not spam!) can deliver massive ROI when done right.
What You’ll Learn in This Episode:
The moment Greg risked everything to chase a new path
Why most direct mail fails—and how to make yours stand out
The system that helped moving companies scale to $10M+
How to target high-value homes and avoid tire-kickers
Simple tips to increase conversions and get your phone ringing
Whether you're trying to fill your pipeline or close bigger jobs, this is the no-BS breakdown of what works in moving industry marketing today.
👇 Resources & Links
🌐 Learn more about USA Home Listings: https://usahomelistings.com
🚀 Don’t forget to LIKE, SUBSCRIBE, and COMMENT your favorite takeaway from Greg!