In this episode titled "The Power of Self-Investment as a Nurseprenuer," I share the transformative impact of investing in yourself within your career and your nursing business.

I define self-investment and highlight its significance in fostering personal and professional growth. Helping you to discover strategies to unlock your potential, leverage strengths, and embrace continuous learning and skill development.

Building a supportive network of like-minded individuals and embracing failure and adaptability are key elements we discuss.

Any money invested in your brain is worthwhile and 100% your responsibility to source the return!

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

How much money can you actually make as a nurse entrepreneur? If you’re tired of the overtime grind and wondering whether it’s really possible to replace (or exceed) your nursing salary with an online or service-based business—you’re in for a wake-up call. In this episode, Liam breaks down the exact income potential across different nurse-led business models and walks you through the mindset shift that will transform your career forever. Spoiler alert: your income ceiling is way higher than you think.

00:00 – Introduction: The Potential of Nurse Entrepreneurship

Liam shares his journey from senior RN to full-time six-figure business owner, and sets the stage for what’s truly possible when nurses bet on themselves.

00:22 – Breaking Free from Traditional Nursing Income

Why we've been sold the lie that working more hours equals more money—and how that mindset is keeping us stuck.

00:50 – Value Creation Over Time Trading

How the wealthiest people make money (and what nurses can learn from them).

01:54 – Exploring Business Models and Profit Margins

A breakdown of nurse-led business models—from PDFs to VIP consulting—so you can see what’s viable for YOU.

02:54 – Low Ticket Offers: Starting Small

Think mini-courses, PDFs, and memberships. Great for scaling—but not ideal for beginners without an audience. ($5–$500 range)

06:04 – Mid Ticket Offers: Scaling Up

Examples of $1,000–$5,000 group coaching or programs that can help you earn $25K+ per quarter with solid profit margins.

08:31 – High Ticket Offers: Premium Services

What it looks like to create a $10K+ signature offer and work with fewer clients for greater impact, freedom, and income.

12:42 – Service-Based Business Models

IV hydration, cosmetic nursing, and wellness clinics—real numbers, real talk on costs, clients, and pricing sustainably.

14:55 – Mindset Shift: Charging What You're Worth

You’re not just delivering a session—you’re delivering transformation. Stop charging like a nurse. Start charging like a business owner.

16:53 – Conclusion: Unlimited Potential

There is no cap to what you can earn when you package your skills into a scalable offer that solves real problems.

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Deanne shares how, while completing her master’s and working as a student facilitator she loved, a difficult workplace and nervous system collapse forced her to step back, prompting her to start sharing support online and eventually create “Grad Nurse Coach.”

After moving back to Brisbane and recovering her health, she joined MPA to turn her idea into a real business despite being a “tech phobe,” building functional Facebook and Instagram pages, joining student/new grad groups, setting up email funnels and a Stan Store, and improving copywriting.

She discusses viral posts reaching 70,000+ views, emphasising impact over vanity metrics, and outlines her six-month “Thrive” program to build new grads’ capacity to navigate culture, shift work, and burnout prevention, growing from $0 calls to a $2,700 program while prioritising self-care and flexibility.

00:00 Meet Deanne

01:09 Burnout Sparks Idea

03:01 Joining NPA

03:25 Tech Setup Wins

05:30 Viral Posts Lessons

08:27 Consistency Repurposing

09:32 Thrive Program Built

11:33 Getting Clients Pricing

13:35 Proud Self Care

18:10 Advice Dream Bigger

19:17 Wrap Up Next Steps

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

Check out our free resources and offers here.

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Connect with our guests here:

Deanne Geddes

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Jodie shares her path from returning to nursing later in life and struggling through a difficult graduate year to building her third business as a systems-focused business coach.

After realising casual nursing required years of full-time work and feeling trapped, she explored other options, then—encouraged by her partner—chose to build a coaching business instead of working for others.

Jodie explains how she helps service-based businesses improve the end-to-end client experience through operations, standard operating procedures, delegation, automation, and systems that can later integrate with AI, plus planning social content and strengthening customer service follow-up.

She describes rapidly raising prices from low-cost sessions to audits starting at $2,000 and six-month coaching packages up to $20,000, alongside results like doubling a client’s turnover in three months and reaching a planned $1M milestone early.

Jodie now works casual nursing and emphasises rest, life design, networking, and getting a coach.

00:00 Meet Jodie

00:14 Nursing to Grad Year

01:42 Breaking Point Pivot

02:53 First Million Dollar Win

03:19 Networking Over Socials

05:27 What a Systems Coach Does

06:08 Client Experience Systems

08:25 Nursing Skills in Business

09:59 Pricing Journey to 20K 15:15 Going Casual Nursing

16:33 Rest and Life Design

18:51 Advice for Nurses

19:41 Wrap Up Celebration

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

Check out our free resources and offers here.

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Connect with our guests here:

Jodie Eade

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Michelle, a nurse with 46+ years’ experience, shares why she joined the Nurse Entrepreneur Academy after running retreats and getting early clients but lacking a social media following.

She discusses building confidence, leveraging existing assets like a 600+ email list, a website ranking on Google, and word-of-mouth, and learning scalable systems such as freebies and email marketing to work toward replacing her nursing salary.

Michelle describes raising her prices to $3,000, recognizing the value of her expertise for new graduate nurses, and generating about $15,000 since joining, including a $5,000 week.

She highlights new opportunities like speaking to 100 people at the National Eating Disorder Collaborative and facilitating workshops, plus personal breakthroughs in prioritising health, fitness, and self-care, and encourages nurses to start side hustles for variety and fulfillment.

00:00 Michelle’s Journey Begins

00:47 Why She Needed Support

01:14 Visibility Leads to Speaking

01:54 Charging What You’re Worth

03:14 Mindset Behind Pricing

06:01 Leveraging Hidden Assets

07:17 Revenue and Leaving Nursing 08:18 Freedom and Flexibility

10:54 The $5K Week Breakthrough

12:30 Health and Fitness Upgrade

14:18 Advice for Nurse Side Hustles

14:51 Closing Thanks and Next Steps

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

Check out our free resources and offers here.

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Connect with our guests here:

Michelle Deroubaix

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Trina Pits shares how workplace bullying and long-term burnout in nursing led her to step away, set boundaries, and reflect on what lit her up, ultimately inspiring her to build a coaching business supporting nurse wellbeing and growth.

She describes feeling angry at a system that wasn’t changing, navigating an identity crisis about leaving nursing, and discovering coaching as a path after following Liam’s pivot to business coaching for nurses.

Trina outlines early business milestones—building from zero with a quiz, email list, tech stack, and sales pages—plus growing Instagram to over 4,000 followers with a post reaching 500,000 views, improved content planning efficiency, and global nurse DMs.

She discusses reframing selling as service, reducing nursing hours before earning income to create space, and her biggest personal shift: trusting and backing herself, while urging others to start and seek support to avoid burnout.

00:00 Welcome and Setup

00:19 Trina’s Catalyst Story

02:42 Burnout and Healing

05:00 Anger at the System

07:00 Finding a New Path

09:19 Instagram Confidence Wins

14:44 Building the Business Engine

15:11 Selling Without the Ick

18:33 Reducing Nursing Hours

20:17 Personal Growth and Trust

22:10 Advice and Wrap Up

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

Check out our free resources and offers here.

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Connect with our guests here:

Trina Pitts

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Liam hosts a special International Nurses Day Month episode with four Entrepreneur Academy guests—Jodie, Michelle, Trina, and Dee who share their nursing backgrounds, what they’ve built beyond bedside, and lessons learned.

00:00 Welcome And Guest Introductions

01:10 Meet Jodie Systems Coach

02:24 Meet Michelle Nurse Leader

05:50 Meet Trina Nurse Coach

10:03 Meet Dee Grad Coach

13:32 Jodie's NursePreneur Journey

33:28 Michelle's NursePreneur Journey

48:38 Deanne's NursePreneur Journey

01:08:32 Trina's NursePreneur Journey

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

Explore more here!

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Connect with our guests here:

Jodie Eade

Deanne Geddes

Michelle Deroubaix

Trina Pitts

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

I almost didn't share this one.

I've been sitting on this episode for a while now, telling myself it wasn't the right time.

Trigger: I talk about ADHD, Complex PTSD and Trauma.

That it was too raw.

That we were heading into launch season and this wasn't the kind of content you share when you're trying to grow a business.

And then I realised that thinking was exactly the problem I talk about in this episode.

So here it is.

Over the last six to eight months I have been through the most confronting, transformative, and ultimately liberating period of my life.

And what I found underneath all of it changed everything.

In this episode I'm talking about:

What it felt like the first day I took Vyvanse and experienced silence in my mind for the first time at 33 years old — and why I cried

Why I almost left my relationship of 12 years — and what I found when I stayed

What EMDR therapy actually is, how it works, and why I think every nurse who has worked in the healthcare system needs to understand it

The connection between adverse childhood experiences, nursing culture, nervous system dysregulation, and why your business hasn't grown the way you wanted it to

Why I believe no one can build a sustainable, profitable business from a nervous system that has never been taught it's safe to stop

What has genuinely shifted for me — in my body, my relationships, my capacity, and how I move through the world — and what it means for how I now show up inside NPA

The thing I kept coming back to throughout this entire process is that so many of us nurses came to healthcare because we were already carrying something.

And the system didn't heal that.

It layered on top of it.

And then we try to build businesses — to create freedom and income and impact — while all of that is still running silently in the background, shaping every decision, every price we set, every time we stop ourselves at the edge of the thing we most want.

You cannot strategy your way out of a nervous system problem.

This is the most honest episode I've ever recorded.

I hope it lands for whoever needs it.

Resources mentioned:

Mel Robbins Podcast — ADHD and Trauma episode

EMDR Therapy — Eye Movement Desensitization and Reprocessing

Yoga Nidra — body-based nervous system regulation practice

Vyvanse — neurostimulant medication for ADHD

If this episode brought something up for you and you're not okay, please reach out to a mental health professional or contact Beyond Blue on 1300 22 4636.