You wouldn’t treat a patient without an assessment—so why are you building a business without one?

In this spicy, truth-bomb-packed episode, Liam Caswell breaks down the top 3 mistakes new NursePreneurs make that sabotage their income, confidence, and clarity—before they even get off the ground.

From overcomplicating everything (you do NOT need a website yet) to trying to help everyone (and reaching no one), Liam gives you the permission slip to simplify, niche down, and start your business with intention—not chaos.

He’ll also show you how to calculate your NursePreneur Freedom Number—so you can reverse-engineer a business that makes nursing totally optional.

Whether you’re a burnt-out nurse dreaming of more or already building your side hustle, this episode will help you ditch the busywork and build something profitable, simple, and aligned.

“You can only build a business your nervous system feels safe to hold.”

⏱️ EPISODE TIMESTAMPS

✔️[1:04] – Mistake #1: Overcomplicating your business

✔️[4:23] – Mistake #2: Trying to help everyone (and reaching no one)

✔️[9:30] – Mistake #3: Skipping business planning + foundation

✔️[13:20] – Questions to ask yourself before launching

✔️[21:00] – What you’ll learn in this episode

✔️[32:23] – The real problem behind NursePreneur overwhelm

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you. You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Nurse entrepreneurs—are you stuck in certification mode?

Thinking you need another course, postgrad, or coaching credential before you're "qualified" to start your business?

This episode is your wake-up call. Liam dismantles the certification myth that's keeping so many nurses procrastinating behind polished credentials instead of building profitable businesses.

Inside, you'll learn:

• Why chasing certificates = sneaky procrastination
• The real skills that build trust & credibility as a nurse entrepreneur
• How Liam built a 6-figure business before getting certified
• Why confidence doesn’t come from competence alone
• The ONLY cases where certification is required (and how to prep wisely)

If you're sitting on an idea, but waiting to “feel ready”—this one’s for you.

0:00 – Intro: Do You Really Need Another Certification?

1:05 – The Hidden Trap of Certificate-Chasing

3:10 – Liam’s Story: Building a Business Without a Cert

5:40 – The Real Reason You Think You’re Not Qualified

7:30 – What Actually Builds Credibility as a NursePreneur

9:15 – Confidence ≠ Certification

11:20 – The Power of Transferable Nursing Skills

13:40 – Truth: Certificates Don’t Create Clients

16:00 – When Certifications Are Required (IV, Aesthetics)

18:35 – Hidden Costs + Gaps in IV/Aesthetic Training

21:10 – Brand First, Cert Second (Your Competitive Edge)

23:15 – Coaching & Mentorship Paths: Cert Optional

25:30 – The Real Reason You Feel Confident After Certs

27:10 – Why You’re More Ready Than You Think

29:45 – How Liam Used Profit to Invest in Certs Later

32:00 – Wrap-Up: Start with Skills, Not Certs

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you. You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse...

If I had a dollar for every nursepreneur who said “I don’t know my niche”... I’d be on a yacht by now. ️

The truth?

Your niche isn’t hiding in a fancy worksheet — it’s you.

In this episode, I’m dismantling the biggest reason nurses stay stuck when starting a business: niche drama. You’ll learn my Scrub Your Niche framework — the exact process I use in the NursePreneur Academy to help nurses pull their profitable niche straight from their lived personal and professional experiences... without months of overthinking.

We’ll cover how to find a niche you actually believe in, why you don’t need more certifications to start, and how to position your unique story inside an existing market so people are already lining up to pay you.

If you’ve been spinning your wheels trying to “pick” a niche, it’s time to excavate your own journey, see what you’ve already mastered, and claim the past version of yourself you’re meant to serve. Because making nursing optional starts with owning your story.

If you like these topics, you will love this episode... nurse entrepreneur, nurse burnout, nurse business ideas, nurse niche, make nursing optional, profitable niche for nurses

EPISODE TIMESTAMPS

✔️[1:19] Your Niche, Simplified – Why it’s just your lived experience, voice, and perspective.

✔️[1:40] The Cost of Niche Drama – How overthinking keeps nurses broke and stuck.

✔️[2:13] 3 Niche Myths That Keep You Playing Small – And the truth that makes your offer magnetic.

✔️[9:57] The SCRUB Framework – My 5-step process to nail your niche without being overwhelmed.

✔️[18:22] Alfie’s Story – How an international grad nurse turned his own journey into a profitable niche.

✔️[23:27] Finding the Niche You Can’t See – How I help you uncover what’s been under your nose all along.

🚀 Want to start your own nurse-led business without burning out?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

Think cosmetic nursing is the only way to make bank as a nurse?

Think again. In this spicy off-the-cuff episode (originally a live Instagram riff), Liam breaks down the four most profitable nurse-led business models—and ranks them from most expensive to start to the most scalable and financially freeing.

If you're a burnt-out nurse dreaming of making nursing optional, this is your shortcut to clarity. From aesthetics and IV hydration to digital downloads, online courses, and high-ticket coaching—Liam spills the real costs, revenue math, and sneaky lies the online space tells you (spoiler: passive income isn't actually passive).

"Every nurse has a six-figure idea buried in their burnout," Liam says. This episode helps you dig it out.

Perfect for new NursePreneurs, side hustlers, or anyone who wants to build a profitable business without going back to school or draining their savings.

Nurse entrepreneur, nurse business ideas, profitable nursing business, burnt-out nurse, make nursing optional, nurse side hustle, nurse coaching, IV hydration business, digital product business for nurses

EPISODE TIMESTAMPS

✔️[2:12] What kind of business can I start as a nurse?

✔️[2:53] Overview of the 4 nurse-led business models

✔️[3:05] Cosmetic nursing & IV hydration: high cost, high volume

✔️[6:41] Digital products and courses: the myth of passive income

✔️[13:47] Choosing the best model based on your goals

✔️[15:36] Coaching: my favourite (and most profitable) business model

✔️[18:14] Real success stories from NursePreneur Academy students

✔️[21:31] How many clients do you need to make nursing optional?

Want to start your own nurse-led business without burning out?

Download the free Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream DOWNLOAD HERE

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

🎧 Loving the podcast?

Leave a review on Apple or Spotify, screenshot it, and send it to hello@liamcaswell.com or DM me on Instagram.

As a thank-you, I’ll send you the Bedside to Business Roadmap to help kickstart your journey!

Don’t wait for the perfect moment. If you're serious about taking the leap,

Join the NPA waitlist here and get early access to our next cohort.

Here’s a hard truth most nurses won’t like: nursing will never make you wealthy. In this raw

and eye-opening episode, I share the exact investments I made that helped me generate over $700K online — and why staying "safe" is actually the riskiest financial decision you can make.

From my first $9K group program to over $100K invested in coaching, business strategy, and

mindset, I’ll walk you through every decision I made and how each one unlocked a new level of income, impact, and freedom.

If you’re a nurse who's tired of trading time for money and you know there’s more waiting for you — this episode will show you what’s truly possible.

⏱️ Episode Timestamps:

1:23 – The BTS of how much I have spent to build my biz.

A full breakdown of every investment I made and how it reshaped my future.

1:36 – Why the system is blocking your wealth.

You’re smart, capable, and built for more — but the system keeps you capped.

2:17 – What People Get Wrong About investing money

Why saving won’t make you wealthy, and what truly responsible investing looks like.

6:44 – My Full Investment Journey

From $9K coaching to $100K+ invested — and what each step taught me.

38:47 – The Total Investment Truth

How I turned over $100K of investments into $700K+ income (and growing).

40:05 – How I have leveraged my investments to create the NPA.

All the lessons, condensed into one step-by-step roadmap for nurses.

Want to start your own nurse-led business without burning out?

Download the free Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream DOWNLOAD HERE

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

🎧 Loving the podcast?

Leave a review on Apple or Spotify, screenshot it, and send it to hello@liamcaswell.com or DM me on Instagram.

As a thank-you, I’ll send you the Bedside to Business Roadmap to help kickstart your journey!

Don’t wait for the perfect moment. If you're serious about taking the leap,

Join the NPA waitlist here and get early access to our next cohort.

What happens when your identity as a nurse no longer fits?

In this episode, we dig into the emotional, professional, and deeply personal process of identity shifts — especially when you decide to leave the bedside or deregister completely.

This isn’t about chasing trends or overnight success. This is about the real, raw moments when

you realise...🩺 You’ve outgrown the role you once loved.

Inside this episode, I share:

👉 My own deregistration story

👉 What shifted the moment I let go of my nurse title

👉 And how NursePreneur Academy helps you navigate your identity shift without losing your

mind, your income, or your sense of purpose.

🎯 What You’ll Learn in This Episode

Why Identity Work Matters: The hidden emotional cost of staying somewhere you've

outgrown

What Most Nurses Get Wrong: The myths about loyalty, burnout, and “just pushing through”

My Deregistration Story: The fears, the freedom, and the full-circle moment

How NPA Supports Your Shift: Practical strategies and mindset tools for rebuilding your

identity

What Becomes Possible: Expansion beyond the bedside and into purpose-led business

⏱️ Timestamps

✔️ [01:34] Why it matters: stakes, emotions, and relevance

✔️ [01:50] What people get wrong: myths, guilt, and burnout culture

✔️ [16:06] My deregistration story + how NPA approaches this identity shift

✔️ [25:39] What shifted for me the moment I deregistered

✔️ [27:00] How NursePreneur Academy helps you navigate your own shift

✔️ [28:31] Vision, expansion, and an invitation to go bigger

🧵 Episode Highlights

“Your license is part of your story — but it doesn’t define your future.”

“You can love nursing and still feel called to something more.”

“Burnout isn’t a badge of honor. It’s a red flag.”

“The scariest part of letting go is not knowing who you’ll be next — and that’s where the real

work starts.”

“Identity is not fixed. It evolves. And so can you.”

Want to start your own nurse-led business without burning out?

Download the free Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream DOWNLOAD HERE

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

🎧 Loving the podcast?

Leave a review on Apple or Spotify, screenshot it, and send it to hello@liamcaswell.com or DM me on Instagram.

As a thank-you, I’ll send you the Bedside to Business Roadmap to help kickstart your journey!

Don’t wait for the perfect moment. If you're serious about taking the leap,

Join the NPA waitlist here and get early access to our next cohort.

Curious how nurse entrepreneurs actually pull off a six-figure launch?

In this episode, I reveal the behind-the-scenes truth of my first $100K+ launch for the NursePreneur Academy in April 2025 — and it wasn’t all smooth sailing.

Forget the Instagram highlight reel.

You’ll hear exactly what went down:

👉 Late-night content creation

👉 Emotional rollercoasters

👉 Last-minute decisions (including almost adopting a dog 🐶 mid-launch)

👉 And how I signed 11 high-ticket students from a small audience — just 5,000 Instagram followers.

🎯 What You’ll Learn in This Episode:

💸 Six-Figure Launch Strategy: The exact steps I used to hit $100K+ in revenue

👥 Why You Don’t Need a Big Following: How a small, warm audience converted into $700K+

🧠 Mindset Shifts for Nurse Entrepreneurs: How I overcame fear, doubt, and burnout

📉 What Didn’t Work so well...

🔥 Pre-Launch Power: How early email marketing and hiring a sales closer changed the game

💡 Why Your First Launch Should Be Messy: And how imperfection drives growth

If you're a nurse dreaming of leaving the bedside to start your own coaching or online business — this episode is your roadmap to real results, honest lessons, and powerful encouragement.

“Most people think you need a big audience. I made $700K+ with 5,000 Instagram followers.”

“If everyone says YES to your offer… you’re undercharging.”

“The launch was messy, chaotic — and completely worth it.”

“Launching is like doing 50 sales calls at once. Practice helps, but systems win.”

“Stop waiting for the perfect plan — clarity comes from action.”

Want to start your own nurse-led business without burning out?

Download the free Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream DOWNLOAD HERE

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

🎧 Loving the podcast?

Leave a review on Apple or Spotify, screenshot it, and send it to hello@liamcaswell.com or DM me on Instagram.

As a thank-you, I’ll send you the Bedside to Business Roadmap to help kickstart your journey!

Don’t wait for the perfect moment. If you're serious about taking the leap,

Join the NPA waitlist here and get early access to our next cohort.

Today, I’m joined by the legendary Jodie Eade — aka The No BS Business Coach — a Queensland-based nurse, ex-midwife, and six-figure massage business owner turned systems-savvy business coach for service providers.

Her journey? It's wild.

From raising kids and pausing her career for family, to being frustrated with AHPRA (more than once), to rebuilding her nursing credentials from scratch in her fifties... and still deciding to create a nurse-led business on her own terms? Iconic.

We talk about:

🔁 Starting nursing twice and what it’s like to return to the profession later in life

💼 Why she left her six-figure massage business and what COVID had to do with it

🎯 How she leveraged her past experience in retail, midwifery, sales, and business development to create a brand-new business

🧠 The mindset shifts required to go from charging $150/hour to selling premium coaching offers

✨ Building a business with freedom, not just more work

📉 Why digital marketing courses are often a trap (and what to do instead)

🛠️ The backend systems every service-based business owner needs to thrive

💸 How she made $10K while working full-time as a nurse — without a big following, website, or fancy tech

This one is raw, real, and ridiculously inspiring — especially if you’ve ever said: “I’m too old to start a business” or “I don’t even know what my niche would be.”

Spoiler: your life experience is your niche. And Jodie proves it.

• Instagram: @nobs_businesscoach_jody
• Grab her freebie: 8 Steps to Making Bank in Your Business – for service-based business owners ready to stop leaving money on the table

• “I knew I couldn’t go back to building someone else’s dream — it was time to build mine.”
• “Business isn’t about hustle; it’s about systems.”
• “If you’ve ever sold a service for $150/hour, you’re undercharging. Massively.”
• “I want to go to Grandparents’ Day without begging my boss for a day off — that’s my why.”

You don’t need a new certificate. You don’t need to quit your job tomorrow. You do need a clear plan, support, and the courage to bet on yourself — like Jodie did.

If you’re feeling inspired, don’t let that fire go out.

Here’s what to do next:

Book a Fit Check Call to apply for the next NPA cohort and start building your profitable nurse-led business today.

Mentioned in this episode:

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