Michelle, a nurse with 46+ years’ experience, shares why she joined the Nurse Entrepreneur Academy after running retreats and getting early clients but lacking a social media following.

She discusses building confidence, leveraging existing assets like a 600+ email list, a website ranking on Google, and word-of-mouth, and learning scalable systems such as freebies and email marketing to work toward replacing her nursing salary.

Michelle describes raising her prices to $3,000, recognizing the value of her expertise for new graduate nurses, and generating about $15,000 since joining, including a $5,000 week.

She highlights new opportunities like speaking to 100 people at the National Eating Disorder Collaborative and facilitating workshops, plus personal breakthroughs in prioritising health, fitness, and self-care, and encourages nurses to start side hustles for variety and fulfillment.

00:00 Michelle’s Journey Begins

00:47 Why She Needed Support

01:14 Visibility Leads to Speaking

01:54 Charging What You’re Worth

03:14 Mindset Behind Pricing

06:01 Leveraging Hidden Assets

07:17 Revenue and Leaving Nursing 08:18 Freedom and Flexibility

10:54 The $5K Week Breakthrough

12:30 Health and Fitness Upgrade

14:18 Advice for Nurse Side Hustles

14:51 Closing Thanks and Next Steps

FREE RESOURCES

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Check out our free resources and offers here.

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Connect with our guests here:

Michelle Deroubaix

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.