Deanne shares how, while completing her master’s and working as a student facilitator she loved, a difficult workplace and nervous system collapse forced her to step back, prompting her to start sharing support online and eventually create “Grad Nurse Coach.”

After moving back to Brisbane and recovering her health, she joined MPA to turn her idea into a real business despite being a “tech phobe,” building functional Facebook and Instagram pages, joining student/new grad groups, setting up email funnels and a Stan Store, and improving copywriting.

She discusses viral posts reaching 70,000+ views, emphasising impact over vanity metrics, and outlines her six-month “Thrive” program to build new grads’ capacity to navigate culture, shift work, and burnout prevention, growing from $0 calls to a $2,700 program while prioritising self-care and flexibility.

00:00 Meet Deanne

01:09 Burnout Sparks Idea

03:01 Joining NPA

03:25 Tech Setup Wins

05:30 Viral Posts Lessons

08:27 Consistency Repurposing

09:32 Thrive Program Built

11:33 Getting Clients Pricing

13:35 Proud Self Care

18:10 Advice Dream Bigger

19:17 Wrap Up Next Steps

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CONNECT WITH ME

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📩 Got an aha moment from this episode? I’d love to hear from you!

Connect with our guests here:

Deanne Geddes

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.