Trina Pits shares how workplace bullying and long-term burnout in nursing led her to step away, set boundaries, and reflect on what lit her up, ultimately inspiring her to build a coaching business supporting nurse wellbeing and growth.

She describes feeling angry at a system that wasn’t changing, navigating an identity crisis about leaving nursing, and discovering coaching as a path after following Liam’s pivot to business coaching for nurses.

Trina outlines early business milestones—building from zero with a quiz, email list, tech stack, and sales pages—plus growing Instagram to over 4,000 followers with a post reaching 500,000 views, improved content planning efficiency, and global nurse DMs.

She discusses reframing selling as service, reducing nursing hours before earning income to create space, and her biggest personal shift: trusting and backing herself, while urging others to start and seek support to avoid burnout.

00:00 Welcome and Setup

00:19 Trina’s Catalyst Story

02:42 Burnout and Healing

05:00 Anger at the System

07:00 Finding a New Path

09:19 Instagram Confidence Wins

14:44 Building the Business Engine

15:11 Selling Without the Ick

18:33 Reducing Nursing Hours

20:17 Personal Growth and Trust

22:10 Advice and Wrap Up

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

Check out our free resources and offers here.

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Connect with our guests here:

Trina Pitts

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.