In this episode titled "The Power of Self-Investment as a Nurseprenuer," I share the transformative impact of investing in yourself within your career and your nursing business.

I define self-investment and highlight its significance in fostering personal and professional growth. Helping you to discover strategies to unlock your potential, leverage strengths, and embrace continuous learning and skill development.

Building a supportive network of like-minded individuals and embracing failure and adaptability are key elements we discuss.

Any money invested in your brain is worthwhile and 100% your responsibility to source the return!

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

How much money can you actually make as a nurse entrepreneur? If you’re tired of the overtime grind and wondering whether it’s really possible to replace (or exceed) your nursing salary with an online or service-based business—you’re in for a wake-up call. In this episode, Liam breaks down the exact income potential across different nurse-led business models and walks you through the mindset shift that will transform your career forever. Spoiler alert: your income ceiling is way higher than you think.

00:00 – Introduction: The Potential of Nurse Entrepreneurship

Liam shares his journey from senior RN to full-time six-figure business owner, and sets the stage for what’s truly possible when nurses bet on themselves.

00:22 – Breaking Free from Traditional Nursing Income

Why we've been sold the lie that working more hours equals more money—and how that mindset is keeping us stuck.

00:50 – Value Creation Over Time Trading

How the wealthiest people make money (and what nurses can learn from them).

01:54 – Exploring Business Models and Profit Margins

A breakdown of nurse-led business models—from PDFs to VIP consulting—so you can see what’s viable for YOU.

02:54 – Low Ticket Offers: Starting Small

Think mini-courses, PDFs, and memberships. Great for scaling—but not ideal for beginners without an audience. ($5–$500 range)

06:04 – Mid Ticket Offers: Scaling Up

Examples of $1,000–$5,000 group coaching or programs that can help you earn $25K+ per quarter with solid profit margins.

08:31 – High Ticket Offers: Premium Services

What it looks like to create a $10K+ signature offer and work with fewer clients for greater impact, freedom, and income.

12:42 – Service-Based Business Models

IV hydration, cosmetic nursing, and wellness clinics—real numbers, real talk on costs, clients, and pricing sustainably.

14:55 – Mindset Shift: Charging What You're Worth

You’re not just delivering a session—you’re delivering transformation. Stop charging like a nurse. Start charging like a business owner.

16:53 – Conclusion: Unlimited Potential

There is no cap to what you can earn when you package your skills into a scalable offer that solves real problems.

🚀 Want to start your own nurse-led business with the skills you already got?

Check out our free resources and offers here.

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Deanne shares how, while completing her master’s and working as a student facilitator she loved, a difficult workplace and nervous system collapse forced her to step back, prompting her to start sharing support online and eventually create “Grad Nurse Coach.”

After moving back to Brisbane and recovering her health, she joined MPA to turn her idea into a real business despite being a “tech phobe,” building functional Facebook and Instagram pages, joining student/new grad groups, setting up email funnels and a Stan Store, and improving copywriting.

She discusses viral posts reaching 70,000+ views, emphasising impact over vanity metrics, and outlines her six-month “Thrive” program to build new grads’ capacity to navigate culture, shift work, and burnout prevention, growing from $0 calls to a $2,700 program while prioritising self-care and flexibility.

00:00 Meet Deanne

01:09 Burnout Sparks Idea

03:01 Joining NPA

03:25 Tech Setup Wins

05:30 Viral Posts Lessons

08:27 Consistency Repurposing

09:32 Thrive Program Built

11:33 Getting Clients Pricing

13:35 Proud Self Care

18:10 Advice Dream Bigger

19:17 Wrap Up Next Steps

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

Check out our free resources and offers here.

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Connect with our guests here:

Deanne Geddes

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.