When someone finally works up the courage to call for help, who answers?
In part two of this MasterMined OG series on the behavioral health technology stack, host Mark Scrivner and co-host Lee Pepper move from the system of record to the front door: the phone, the AI agent that may or may not answer it, and the marketing stack sitting behind both. Lee, former CIO and CMO at Foundations Recovery Network and now an admissions trainer, explains why a 30% answer rate is a leadership problem. The two also cover where AI voice and chat agents fit today, what Part 2 means for call recordings and voice vendors, and how lead generators, Performance Max, and LegitScript can cost a center its paid channels overnight.
Both hosts say up front where they have a stake: Lee sells admissions training and Snapshot is a marketing agency. Behavioral health leaders will come away knowing what to automate, what to protect, and what to ask every vendor before signing.

Show Notes + Resources: https://masterminedpodcast.substack.com/
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/
Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com
Our Sponsor - Snapshot: https://snapshot.agency/

Follow MasterMined: https://snapshotinteractive.com/mastermined
#MasterMinedPodcast #BehavioralHealth #TreatmentCenter #HealthcareAI #BehavioralHealthLeadership #AddictionTreatment #HealthcareCompliance

What does your EHR actually cost once you add implementation, data migration, and your clinical team’s time? Most operators find out after they sign.

In this OG episode of MasterMined, host Mark Scrivner sits down with co-host Lee Pepper, who held both the CIO and CMO seats at Foundations Recovery Network through its acquisition by UHS and later at The Meadows. They dig into the system every operator pays for and almost nobody negotiates: the EHR. The conversation covers objective RFPs, cutting through “market leader” claims, pricing signals, hidden team costs, legacy data, vendor consolidation, private equity ownership, and AI. Behavioral health leaders will walk away with a practical playbook for choosing technology that fits their process, not the other way around.

Learn More & Connect:
Show Notes + Resources: https://masterminedpodcast.substack.com/
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health
Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com
Our Sponsor - Snapshot: https://snapshot.agency
Follow MasterMined: https://snapshotinteractive.com/mastermined
#MasterMinedPodcast #BehavioralHealth #EHR #TreatmentCenter #BehavioralHealthLeadership #HealthcareIT #HealthTech

What happens to the person who calls your treatment center at 11 PM and gets a voicemail? For most organizations, that person is gone for good.

Geoff Nudd, CEO and Co-Founder of Anonymous Health, joins Mark Scrivner and Jeff Skillen in the Nashville studio during the BH Tech Conference. They talk about how clinically trained AI is changing the way behavioral health providers answer calls, engage web visitors, and support admissions teams. Geoff covers his move from home care software to addiction care, the story behind the Anonymous Health name, and why voice AI drives 2 to 3X more admissions than answering services. He also explains where AI should never replace human connection. Behavioral health leaders will come away with a clear view of where admissions leak revenue and patients, and what it takes to close those gaps without losing the human core of care.

Learn More & Connect:
Read MasterMined on Substack: https://masterminedpodcast.substack.com/
Connect with Geoff Nudd: https://www.linkedin.com/in/geoffrey-nudd-7501b9/ | https://anonymoushealth.com/
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency
Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com

Our Sponsor - Snapshot: https://snapshot.agency
Follow MasterMined: https://snapshotinteractive.com/mastermined

What happens when the seal that signals legitimacy becomes easy to fake? And who holds the certifier accountable? Mark Scrivner and Jeff Skillen sit down with Naomi Moono, Director of Strategy (Certification) at LegitScript, for a candid conversation about what certification really represents. Naomi addresses fake seals, LegitScript’s advertising standard, how gray-area decisions get made, the shift from policing bad actors to supporting good ones, and the compliance risks AI-generated content is creating. Behavioral health leaders will walk away with a clearer view of how certification works, how to protect their organizations, and how to work with LegitScript instead of fearing it.

Learn More & Connect
Show Notes + Resources: https://snapshotinteractive.com/mastermined | https://masterminedpodcast.substack.com/
Connect with Naomi Moono: https://www.linkedin.com/in/naomi-moono-406111150/ | https://www.legitscript.com/certification/
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health
Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com
Our Sponsor - Snapshot: https://snapshot.agency

#MasterMinedPodcast #BehavioralHealth #LegitScript #AddictionTreatment #HealthcareCompliance #TreatmentCenter #BehavioralHealthLeadership

Americans are drinking less, so is alcohol use disorder declining with them?
On this OG episode of MasterMined, Jeff Skillen joins host Mark Scrivner in the guest seat to test a question legacy treatment operators keep asking: has the patient changed faster than the program? They dig into young-adult drinking data, wellness culture, rising cannabis and kratom use, and the surge in online gambling. Behavioral health leaders will walk away knowing what the research supports, what it doesn’t, and a 30-day plan for realigning assessment tools, patient profiles, and clinical capability.

Key Moments
00:00 – Cold open: the one age group where drinking really dropped
00:48 – Jeff steps into the guest seat: has the patient changed faster than the program?
02:29 – Signal or noise: Jeff reads Mark the latest alcohol headlines
07:12 – Young adults show a real drop in drinking from 2021 to 2024
13:51 – Kratom and the rise of “gas station drugs”
15:48 – Process addictions: online sports betting and gambling among young adults
21:17 – Why your assessment tool may be a decade out of date
24:57 – Three things treatment operators should do in the next 30 days

Data Referenced in This Episode:
SAMHSA, 2024 National Survey on Drug Use and Health (July 2025): past-month alcohol use, ages 18–25, fell from 50.9% (2021) to 47.5% (2024)
NCS/Circana, Sober Curious Nation & Alcohol Survey (Jan. 2025): non-drinkers cited health (29%), saving money (21%), and mental health (20%)
Caulkins, Addiction (2024): 17.7M daily/near-daily cannabis users vs. 14.7M daily/near-daily drinkers in 2022
CDC, MMWR (March 2026): kratom poison center reports rose about 1,200%, from 258 (2015) to 3,434 (2025)
Yeola et al., JAMA Internal Medicine (Feb. 2025): 94% of U.S. sports wagers were online in 2023; gambling help searches ran 23% above expected
Fairleigh Dickinson University Poll (Sept. 2024): 10% of men ages 18–30 screened in the problem-gambling range vs. 3% overall; young women 7%

Learn More & Connect:
Show Notes + Resources: https://snapshotinteractive.com/mastermined
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health
Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com

Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact
Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #AddictionRecovery #SubstanceUseDisorder #TreatmentOperators #HealthcareLeadership

Your marketing is working. Your phones are ringing. So why are calls still going to voicemail? Zachary Blevins, President and CTO of RVK AI, joins Mark Scrivner and Jeff Skillen to break down how AI voice and chat agents help treatment centers capture every inquiry, from the 3:00 AM web visitor to the caller in active crisis. Zach explains how RVK detects crisis calls, why every AI agent should disclose what it is, how embedded video drives admissions through chat, and why integrations should disappear into your existing workflow. Behavioral health leaders will walk away with a clear, practical view of where AI belongs in the admissions process and how to deploy it without losing the human side of care.

Key Moments

• 00:00 – Mark and Jeff welcome Zach Blevins of RVK AI
• 02:57 – The voicemail problem that inspired RVK AI
• 19:06 – The biggest misconceptions operators and admissions teams have about AI
• 23:00 – How AI detects and responds to a real crisis call
• 25:25 – Implementation, integrations, and why technology should "disappear"
• 33:49 – Why every AI agent should disclose it isn't human
• 39:16 – The feedback from Zach's physician wife that changed the product
• 47:02 – Zach announces his new role as President of RVK AI

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Zachary Blevins: https://www.linkedin.com/in/zachary-andre-blevins/ | https://www.rvkai.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #AIinHealthcare #TreatmentCenter #AdmissionsLeadership #BehavioralHealthLeadership #HealthTech

What happens when a drug test gets it wrong? For people in recovery, one inaccurate result can mean dismissal from a program, a return to jail, or a complete breakdown of trust.

Mark Scrivner and Jeff Skillen sit down with Zed Dhalla, Co-founder and COO of Topaz Diagnostics, who built his company after losing his brother-in-law Tyler to an overdose. Zed explains why point-of-care testing has moved far beyond the "three-dollar cup," how Topaz became the only company detecting orthomethylfentanyl in its fentanyl test, and why the soft cost of fractured trust may be the biggest risk facilities overlook.

Behavioral health leaders will walk away with a sharper understanding of what their testing is missing and what accuracy is really worth.

Key Moments 00:00 – Intro 02:39 – Why Topaz is not a lab, and why that matters 04:32 – Zed shares the story of his brother-in-law, Tyler 06:48 – Yes, there is an FDA-approved, CLIA-waived fentanyl test 08:19 – 150 fentanyl analogs and the orthomethylfentanyl blind spot 13:16 – A false positive that sent a person on parole back to jail 24:35 – Zed's cancer diagnosis and the push toward preventative testing 33:31 – The soft cost of broken trust in recovery facilities

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Zed Dhalla: https://www.linkedin.com/in/zeddhalla/ | https://topazdiagnostics.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #AddictionTreatment #DrugTesting #FentanylAwareness #HarmReduction #TreatmentCenter

What happens when the thing you thought would fix you becomes the thing that nearly kills you?

Scotti Schecter knows.

Before he became one of the most respected names in high-profile addiction recovery, he was a teenage musician signed to a major label, burned out by 18, and eventually homeless on the streets of Los Angeles.

In this episode, Scotti joins Mark Scrivner and Lee Pepper to trace that arc: the isolation of fame, the morning he realized his body had stopped fighting for him, and the work that followed, cofounding Sober Companions and serving on the board of the Matthew Perry Foundation. He shares what it actually looks like to walk high-profile families through crisis, why credentials matter less than lived experience, and the phrase he leaves with every client who isn't ready to believe in their own recovery yet.

Behavioral health leaders and treatment center operators will walk away with a sharper understanding of trauma-informed companion care and why shared experience is one of the most underused tools in this field.

Key Moments

00:00 – Welcome and introduction: Scotti Schecter's two decades in high-profile intervention and trauma work 03:26 – Signed at 16, burned out by 18: the brutal pace of early fame 08:49 – The "suit of armor": how celebrity creates a persona that isolates 21:35 – Rock bottom: homeless in Los Angeles, body breaking down 25:11 – The morning everything changed: "You're dying, even your body has stopped fighting for you" 28:14 – Founding RAID and Sober Companions alongside John West 42:55 – Serving the Matthew Perry Foundation and what his memoir opened up for families 51:45 – Closing wisdom: "Let the fear push you until the hope pulls you"

Learn More & Connect

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.