Opening Hook:
From marketing to recovery tools, AI and mobile technology are transforming behavioral health — but are organizations ready to adapt?

Episode Overview:
In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Vincent Phamvan, founder of Vyten and a three-time CMO who has helped brands like Vans, Allbirds, and Calendly scale smart. Vincent shares how mobile apps and AI are showing up across the behavioral health landscape, from patient engagement to marketing automation, and what leaders should know to implement them responsibly.

For behavioral health executives and marketers, this episode offers a clear look at the promise and pitfalls of new technologies. Vincent explains how to balance innovation with compliance, where mobile apps create real value, and why AI will only be as effective as the people and processes behind it.

What You’ll Learn:

• How mobile apps are transforming patient engagement in behavioral health.

• Practical ways AI is being used in marketing and operations.

• The risks and compliance challenges leaders must navigate.

• Why culture and strategy matter more than the tools themselves.

• How to prepare your organization for the next wave of health tech.

Subscribe to MasterMined for candid, practical conversations with leaders shaping the business of behavioral health.

Learn More & Connect:

• Show Notes + Resources: https://snapshotinteractive.com/mastermined

• Snapshot Interactive: https://snapshotinteractive.com

• Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner

• Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen

• Connect with Lee Pepper: https://www.linkedin.com/in/leepepper

• Connect with Vincent Phamvan: https://www.linkedin.com/in/vincentphamvan

Hashtags:
#MasterMinedPodcast #BehavioralHealth #HealthTech #AI #MobileApps #HealthcareInnovation