Whether you’re a brand builder, business owner, or just here for the hot takes, this episode is your no-BS guide to ending the year with strategy, spice, and a few laughs.

Welcome to another fiery episode of Market It Like It’s Hot! In today’s special year-end review, hosts Yasmine Robles and Izzy Dadoski invite you to join their honest—and often hilarious—recap of what worked, what flopped, and what truly surprised them in 2025.

From crossing the country for conferences and leveling up the Rebel Marketing brand, to commiserating over conference hummus wraps and the ups and downs of pregnancy, these two cut through the marketing fluff with real talk, candid stories, and a dash of humor.

Tune in to hear reflections on building community, the realities of business growth, and why sometimes a little recognition (and avoiding boring LinkedIn Bros) goes a long way.

Moments

05:14 "Reflecting on Change and Struggles"

07:44 "Hummus Wraps and Mislabeling"

10:32 "Unexpected Recognition and Engagement"

14:20 "Market Like It's Hot Finale"

Here are a few of our biggest takeaways from the episode:

Consistency Pays Off (Even When You Don't Realize It)

When Izzy Dadoski took a break from her weekly "Marketing Weekly" series, the flood of DMs proved just how much people value consistent, authentic content—even if they’re silent lurkers.

Community is Everything

Networking paid off in spades. From national conferences to local partnerships (and even a packed anniversary party!), meaningful connections and showing up for your community will always open new doors.

Never Settle for "Boring"

Whether it’s running your business from both coasts or refusing to accept soggy hummus wraps at conferences, Yasmine Robles and Izzy Dadoski remind us the best marketing is always a little spicy—and never follows the status quo.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2025 Rebel Marketing

Struggling to market a law firm—or any business dealing with sensitive topics—without crossing the line? In this episode, we break down real strategies that go beyond clickbait.

Welcome to another episode of "Market It Like It's Hot," the podcast where strategy sizzles and marketing BS goes to die, hosted by Yasmine Robles and Izzy Dadoski.

This episode is all about navigating the complex world of marketing for lawyers and other sensitive service providers. Whether you're an attorney dealing with family law, or anyone whose business handles personal and confidential cases, this episode is packed with real talk, practical strategies, and, of course, some good-natured rants (plus a few marketing jokes)!

You’ll learn how to build trust with compassionate marketing, leverage SEO for organic growth, and create content that connects—without breaching privacy or oversharing client details.

Yasmine Robles and Izzy Dadoski discuss tone, testimonials, social media ideas, website must-haves, and actionable tips for standing out in a referral-driven industry. Plus, expect laughter, spicy takes, and the occasional tangent (including an ongoing plea for a Red Bull sponsorship).

So grab your notebook and get ready for an episode that’s as informative as it is entertaining—let’s talk about how to market sensitive services the right way!

Here are three of our favorite takeaways:

Compassion Over Clickbait Tone matters! When you're marketing services around trauma or personal legal issues, prioritize empathy, professionalism, and trust. Skip the aggressive “win big” marketing and focus on being a safe, approachable authority.

Smart SEO for Sensitive Topics: Long-tail, location-based keywords are your friend. Instead of relying on client testimonials, create valuable content answering specific questions people are actually searching for (think “What happens if I file for divorce first?” or “Emergency custody in Ohio?”).

Content That Builds Trust, Not Shame: Share educational blog posts, quick guides, and even social-media video snippets that help clients understand the process and what to expect. Touch on the emotional and practical sides—think “How to prepare for a custody hearing” or “Co-parenting 101”—but always protect privacy.

Bonus tip: Ditch the generic city skyline on your website/social banners (robots don’t care, and your prospective clients want real value, not stock photos).

Moments

00:00 Marketing Strategies for Sensitive Topics

05:37 SEO for Sensitive Services

09:20 "Effective SEO for Evergreen Content"

12:37 Business Divorce Considerations

16:29 Building Trust Through Education

17:35 Engaging Legal Marketing Strategies

22:20 Clear Guidance and Call-to-Action

25:09 "Free Marketing Tools & Tips"

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually...

If you’re running a business, chances are you’re making at least one of these five rookie marketing mistakes. We see it all the time:

1. No Clear Marketing Strategy. We get it, not everyone is obsessed with marketing like we are. But flying blind is a surefire way to waste time and money. The fix? Define your audience (and be as borderline-creepy about it as marketers are), set specific goals, and pick channels that actually reach your people.

2. Ignoring Local SEO & Online Visibility “Tattoo shop near me.” Sound familiar? If you’re not showing up in searches, you’re missing out on business. Create and optimize your Google Business Profile, encourage reviews (but just ask for honest feedback, not “five stars or bust!”), and keep your details consistent everywhere. Sprinkle those local keywords in naturally—don’t make customers work to find you!

3. Neglecting Social Media & Community Engagement: Haven’t posted since 2021? Oh dear. Active, tailored social profiles make you look legit AND let you connect with your community. Be consistent, be yourself, and talk back—social is about conversation, not just broadcasting.

4. Forgetting Email Marketing Email is alive, folks! A solid newsletter or “hey, here’s a deal” note keeps you top-of-mind and drives ROI. Segment your list, keep it tidy, give people a reason to open (free stuff, exclusive access), and drop a clear call-to-action button, please!

5. Trying to DIY All the Marketing. Sure, you can do it all—but should you? Marketing is a full-time job, and outsourcing might save your sanity (and your budget). Get help where needed, use workshops, or grab our beloved audits for an actionable roadmap.

Want more tips or that free workbook we mentioned on the show? Reach out, binge Market Like It’s Hot, and remember: one fix at a time, you’ve got this.

Moments

00:00 "Why You Need Marketing Strategy"

04:27 "Define and Target Your Audience"

09:35 Optimize and Manage Google Profile

11:50 "Local SEO Tips for Businesses"

14:42 "Engage Online or Lose Touch"

17:10 "Posting Consistently with Value"

23:02 "Get Your Free Marketing Workbook"

23:44 "Frustrations with Sneaker Boots Ad"

29:23 Delegating Work and Finding Help

32:10 Business Support and Marketing Audits

34:15 "Don't DIY Your Marketing"

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

Copyright 2025 Rebel Marketing

If you’ve ever wondered how to make AI work for you (without sacrificing your brand’s voice or spreading misinformation), this is the episode you don’t want to miss.

Co-hosts Yasmine Robles and Izzy Dadoski ask the question on every marketer’s mind: with so many AI tools out there, which ones are actually worth your time and investment? From ChatGPT, Claude, Jasper, and Google’s Gemini, to the latest visual and video AIs like Canva Magic Studio, Midjourney, and Vizard—we cover which tools really deliver and which are just hype.

Here are our top 3 takeaways from the episode:

Not All AI is Created Equal:

From ChatGPT and Claude for content, to Canva Magic Studio and Midjourney for visuals, and 11 Labs for voiceovers Each tool has unique strengths. The key is selecting the right one for your specific marketing goals, rather than jumping on trends.

AI is a Strategy Tool, Not a Shortcut:

As Izzy said, “If your strategy sucks, it will just help you suck faster.” AI won’t magically fix a weak marketing plan. It’ll just speed up where you’re already headed. Use it to support creativity and efficiency, not replace critical thinking.

Get Specific and Stay Ethical:

Using AI for tasks like summarizing meetings, building content outlines, and brainstorming is smart. But don’t just copy-paste generated blogs or stats! Always add your brand’s voice, double-check the facts, and pull in your own research to keep your marketing authentic.

Moments

00:00 "Stick Figure Laughing Video"

05:40 Tech Giants' AI and Voice Innovations

08:20 AI Writing: Importance of Personal Input

10:46 Marketing with AI: ChatGPT vs. Claude

14:22 AI-Enhanced Research Workflow

16:41 Effective Workflow and Tool Integration

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2025 Rebel Marketing

If you’re ready to stop chasing trends and start marketing smarter this holiday season, tune in for practical strategies, no-nonsense advice, and a little bit of festive spice from the Rebel Marketing crew!

Welcome back to Market It Like It's Hot, the show where marketing gets real, the fluff gets roasted, and the occasional dad joke is guaranteed. In this episode, hosts Yasmine Robles and Izzy Dadoski from Rebel Marketing tackle one of the biggest challenges for entrepreneurs and small business owners: staying visible during the holidays—without the overwhelm or burnout.

You’ll learn why showing up in Q4 is still crucial, even when your competitors are taking it slow. The hosts dive into how thoughtful, light-touch marketing can keep your business top of mind among all the seasonal noise—without forcing you to grind non-stop or churn out endless content. Yasmine and Izzy break down their favorite lightweight tactics, from repurposing your best-performing content to creating story-based emails, and even getting a little personal with behind-the-scenes holiday moments.

Moments

00:00 "Stay Visible, Attract B2B Clients"

04:27 Holiday Social Media Strategy Tips

07:06 "Reusing Content for Visibility"

11:43 Repurposing Content Ideas

14:48 Shadow Banning Female Creators?

17:03 Holiday Auto Replies & Re-engagement Planning

21:28 Done Beats Perfect

24:14 "Stay Strategic, Stay Spicy"

3 Key Takeaways:

• Repurpose, Reuse, Recycle: Not everyone saw your best content the first time around. Don’t be shy to repost your top-performing posts, emails, or podcast episodes—especially if they’re evergreen!
• Light Touch > Loud Noise: Consistent, lightweight touchpoints (think: behind-the-scenes posts, personal updates, or quick “lessons learned” recaps) are more memorable than flooding every feed. Focus on the platform that brings you the most ROI.
• Done Is Better Than Perfect: Perfection = burnout. Batch-schedule basics, use content skeletons (one educational, one personal, one offer), and set thoughtful holiday autoresponders. Your audience will appreciate your transparency!

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2025 Rebel Marketing

Whether you’re a solopreneur, part of a scaling agency, or someone just sick of marketing copy-paste jobs, this episode is your no-fluff guide to keeping gratitude genuine all year long.

Welcome back to Market It Like It's Hot, the podcast where marketing gets real, strategy sizzles, and the cringe-worthy clichés go to die. In today’s episode, hosts Yasmine Robles and Izzy Dadoski explore the art of expressing gratitude in marketing—without making it awkward, robotic, or, well, totally cringe.

From witty salad dad-jokes to brutally honest roasts of generic swag (yes, your logo-slapped T-shirt is probably destined for pajama duty), Yasmine and Izzy uncover how authentic appreciation can strengthen client relationships, build brand loyalty, and make your business feel truly human. Expect practical tips for standing out with heartfelt gestures, creative gifting ideas that actually get used, and real talk on how not to let your thank-yous get lost in the noise of holiday mass emails.

These ARE the do’s and don’ts of gifting.

Here are the 3 key takeaways for businesses that want to build loyalty and stand out with real gratitude:

• Get Specific & Personal: Generic “Thank you for your partnership” notes belong in the recycling bin. Name the moment, remind them why you're grateful, and keep your tone human—not like you typed “thank you email” into ChatGPT and hit send.
• Make It Timely (Not Just Seasonal): Don’t wait for the December holidays. Spread appreciation throughout the year—after a project ends, on anniversaries, or even just because. Unexpected gratitude is way more memorable.
• Pair Thanks with Something Meaningful: From handwritten notes to local cookies or a helpful resource, make your thanks tangible and relevant. The goal? Send something they’ll actually want to use, not another oversized company T-shirt destined for pajama duty.

Moments

00:00 "Gratitude Strengthens Client Relations"

05:12 Thoughtful, Useful Client Gifts

08:49 Year-Round Gratitude in Business

10:27 Creative Marketing Client Gestures

14:46 Creative Thank You Ideas

18:47 Year-Round Gratitude Strategies

20:22 Showing Client Gratitude Effectively

23:57 Random TikTok Personality Insights

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

Copyright 2025 Rebel Marketing

If you’re curious about how AI is shaking up the digital landscape—and how to navigate this new frontier as a marketer or business owner—this episode is a must-listen.

Welcome to another episode with your hosts, Yasmine Robles and Izzy Dadoski!

In this episode, we talk about the rapidly evolving world of AI-generated videos. Those uncanny, viral clips are beginning to pop up everywhere, from TikTok to political campaigns. We do our typical banter through the ways AI is transforming video content, from its surprisingly human-like mannerisms to its emerging role in spreading misinformation and even influencing elections.

We look at Google’s latest VO3 technology, the ethical gray zones as marketers and creators, and the very real risks of deepfakes and AI-cloned identities. But it's not all doom and gloom. We also explore smart, responsible uses for AI video tools, like generating B-roll and multilingual content, all while emphasizing the irreplaceable power of genuine human connection in marketing. Expect candid takes, relatable examples, and our trademark humor (plus a few groan-worthy dad jokes).

Here are 3 key takeaways you shouldn’t miss:

Spotting AI Isn’t Just for “Facebook Grandmas” – Even the most tech-savvy can be fooled by highly realistic AI video content. As AI rapidly improves, distinguishing fact from fiction is getting harder for everyone—not just older generations.

Misinformation Moves Faster with AI – With tools like Google's VO3, anyone can create realistic fake videos. That means politicians can (and are) making misleading content, and marketers need to be vigilant about what they're sharing and consuming.

Human Connection Still Wins – No matter how convincing or entertaining AI videos become, genuine, behind-the-scenes moments cut through the noise. Audiences crave authenticity—real faces, real stories, real rants.

Moments

00:00 Google's Scary VO3 AI Release

05:37 TikTok's AI Video Trend

09:55 AI Risks and Creative Liability

12:45 AI Misinformation Concerns Persist

15:14 Urban vs. Rural Knowledge Divide

17:33 AI Enhancements and Multilingual Support

20:47 Mixed Feelings on AI Editing

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2025 Rebel Marketing

Whether you’re a marketer who hasn’t set foot in a library in years or someone looking for hidden gems to power up your business, this episode is packed with tips and inspiration you won’t want to miss!

We sit down with Christine Minx, the Marketing and Communications Manager at the Upper Arlington Public Library. This library is a true pillar in our community with nearly three decades of experience.

Christine shares insights on how libraries have evolved into dynamic community hubs and unveils a wealth of free resources for small business owners, entrepreneurs, and marketers. From exclusive access to top-tier business databases and digital learning tools to reservable meeting spaces and unique sponsorship opportunities, discover why your local library might be your secret weapon for Q4 and beyond.

Plus, get all the details on the upcoming Small Business Resource Fair and learn how libraries like Upper Arlington can help you market smarter, connect deeper, and stay ahead of the curve.

Here are our top 3 takeaways:

Unlock Hidden Resources: Libraries like UA offer free access to powerful tools like LinkedIn Learning, A to Z Databases, and Business Source Premier. Perfect for professionals and entrepreneurs looking for training, research, and even tailored mailing lists.

Meeting Spaces That Mean Business: Need a spot for team brainstorming, interviews, or small group strategy sessions? UA Library’s meeting rooms are tech-equipped and available to the public—just remember, no sales pitches allowed!

Librarians Are Your Secret Weapon: Not sure where to start? The dedicated research staff are ready to guide you, whether you need help finding data, accessing digital subscriptions (like the NYT or Wall Street Journal), or simply want to tap into the library’s expertise.

Moments

00:00 Small Business Resource Fair

03:37 Promoting Library Relevance and Value

08:36 Business Source Premier Overview

10:30 Library's Research Aids Local Authors

15:06 Access Ohio Libraries' Digital Tools

16:54 Library Event: October 18th, 2025

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2025 Rebel Marketing