How to Build and Manage Content Calendars for Your Brand
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How to Build and Manage Content Calendars for Your Brand
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We are serving up our insights on all things content calendars. Whether you're just starting on social media or looking to revamp your existing content strategy, this episode is packed with practical tips to keep your marketing organized, accountable, and impactful.
We break down the basics of a content calendar, why it's essential for businesses of any size, and how to tailor it to fit your unique goals and audience. We walk you through everything from setting KPIs and brainstorming content ideas to choosing the right tools and maintaining flexibility to ride the latest trends.
Of course, you'll also get their honest takes—plus a few laughs and groan-worthy jokes—about the realities of marketing in today's digital world.
Grab your to-do lists, maybe a little wine, and get ready to take your content planning game to the next level with practical advice you can use.
Here are our top 3 takeaways from this episode:
Balance structure with flexibility.
Plan out your posts and batch content (hello, less stress!), but leave room to pivot quickly for trends and relevant moments.
Set clear goals and track what matters.
It’s not about vanity metrics. Focus on engagement, impressions, and if your content reaches your target audience.
Know your content buckets & pillars.
Mix up your education, promo, behind-the-scenes, and entertaining content so you’re not just salesy or repetitive (plus, your analytics will love you for it).
Market It Like It's Hot Moments
00:00 Content Calendars: Importance Explained
04:52 Content Strategy: Balancing Structure & Flexibility
07:06 Targeting Audience via TikTok
12:46 Defining Content Pillars
15:57 Self-Management Tips for Solopreneurs
18:31 Team Roles and Responsibilities
21:01 Balancing Content Themes Creatively
23:37 "Social Media Engagement Tracking"
26:55 "Authenticity Over Perfection"
30:49 "Knock-Knock Fridge Joke"
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