Whether you’re a brand builder, business owner, or just here for the hot takes, this episode is your no-BS guide to ending the year with strategy, spice, and a few laughs.

Welcome to another fiery episode of Market It Like It’s Hot! In today’s special year-end review, hosts Yasmine Robles and Izzy Dadoski invite you to join their honest—and often hilarious—recap of what worked, what flopped, and what truly surprised them in 2025.

From crossing the country for conferences and leveling up the Rebel Marketing brand, to commiserating over conference hummus wraps and the ups and downs of pregnancy, these two cut through the marketing fluff with real talk, candid stories, and a dash of humor.

Tune in to hear reflections on building community, the realities of business growth, and why sometimes a little recognition (and avoiding boring LinkedIn Bros) goes a long way.

Moments

05:14 "Reflecting on Change and Struggles"

07:44 "Hummus Wraps and Mislabeling"

10:32 "Unexpected Recognition and Engagement"

14:20 "Market Like It's Hot Finale"

Here are a few of our biggest takeaways from the episode:

Consistency Pays Off (Even When You Don't Realize It)

When Izzy Dadoski took a break from her weekly "Marketing Weekly" series, the flood of DMs proved just how much people value consistent, authentic content—even if they’re silent lurkers.

Community is Everything

Networking paid off in spades. From national conferences to local partnerships (and even a packed anniversary party!), meaningful connections and showing up for your community will always open new doors.

Never Settle for "Boring"

Whether it’s running your business from both coasts or refusing to accept soggy hummus wraps at conferences, Yasmine Robles and Izzy Dadoski remind us the best marketing is always a little spicy—and never follows the status quo.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2025 Rebel Marketing

Struggling to market a law firm—or any business dealing with sensitive topics—without crossing the line? In this episode, we break down real strategies that go beyond clickbait.

Welcome to another episode of "Market It Like It's Hot," the podcast where strategy sizzles and marketing BS goes to die, hosted by Yasmine Robles and Izzy Dadoski.

This episode is all about navigating the complex world of marketing for lawyers and other sensitive service providers. Whether you're an attorney dealing with family law, or anyone whose business handles personal and confidential cases, this episode is packed with real talk, practical strategies, and, of course, some good-natured rants (plus a few marketing jokes)!

You’ll learn how to build trust with compassionate marketing, leverage SEO for organic growth, and create content that connects—without breaching privacy or oversharing client details.

Yasmine Robles and Izzy Dadoski discuss tone, testimonials, social media ideas, website must-haves, and actionable tips for standing out in a referral-driven industry. Plus, expect laughter, spicy takes, and the occasional tangent (including an ongoing plea for a Red Bull sponsorship).

So grab your notebook and get ready for an episode that’s as informative as it is entertaining—let’s talk about how to market sensitive services the right way!

Here are three of our favorite takeaways:

Compassion Over Clickbait Tone matters! When you're marketing services around trauma or personal legal issues, prioritize empathy, professionalism, and trust. Skip the aggressive “win big” marketing and focus on being a safe, approachable authority.

Smart SEO for Sensitive Topics: Long-tail, location-based keywords are your friend. Instead of relying on client testimonials, create valuable content answering specific questions people are actually searching for (think “What happens if I file for divorce first?” or “Emergency custody in Ohio?”).

Content That Builds Trust, Not Shame: Share educational blog posts, quick guides, and even social-media video snippets that help clients understand the process and what to expect. Touch on the emotional and practical sides—think “How to prepare for a custody hearing” or “Co-parenting 101”—but always protect privacy.

Bonus tip: Ditch the generic city skyline on your website/social banners (robots don’t care, and your prospective clients want real value, not stock photos).

Moments

00:00 Marketing Strategies for Sensitive Topics

05:37 SEO for Sensitive Services

09:20 "Effective SEO for Evergreen Content"

12:37 Business Divorce Considerations

16:29 Building Trust Through Education

17:35 Engaging Legal Marketing Strategies

22:20 Clear Guidance and Call-to-Action

25:09 "Free Marketing Tools & Tips"

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually...

If you’re running a business, chances are you’re making at least one of these five rookie marketing mistakes. We see it all the time:

1. No Clear Marketing Strategy. We get it, not everyone is obsessed with marketing like we are. But flying blind is a surefire way to waste time and money. The fix? Define your audience (and be as borderline-creepy about it as marketers are), set specific goals, and pick channels that actually reach your people.

2. Ignoring Local SEO & Online Visibility “Tattoo shop near me.” Sound familiar? If you’re not showing up in searches, you’re missing out on business. Create and optimize your Google Business Profile, encourage reviews (but just ask for honest feedback, not “five stars or bust!”), and keep your details consistent everywhere. Sprinkle those local keywords in naturally—don’t make customers work to find you!

3. Neglecting Social Media & Community Engagement: Haven’t posted since 2021? Oh dear. Active, tailored social profiles make you look legit AND let you connect with your community. Be consistent, be yourself, and talk back—social is about conversation, not just broadcasting.

4. Forgetting Email Marketing Email is alive, folks! A solid newsletter or “hey, here’s a deal” note keeps you top-of-mind and drives ROI. Segment your list, keep it tidy, give people a reason to open (free stuff, exclusive access), and drop a clear call-to-action button, please!

5. Trying to DIY All the Marketing. Sure, you can do it all—but should you? Marketing is a full-time job, and outsourcing might save your sanity (and your budget). Get help where needed, use workshops, or grab our beloved audits for an actionable roadmap.

Want more tips or that free workbook we mentioned on the show? Reach out, binge Market Like It’s Hot, and remember: one fix at a time, you’ve got this.

Moments

00:00 "Why You Need Marketing Strategy"

04:27 "Define and Target Your Audience"

09:35 Optimize and Manage Google Profile

11:50 "Local SEO Tips for Businesses"

14:42 "Engage Online or Lose Touch"

17:10 "Posting Consistently with Value"

23:02 "Get Your Free Marketing Workbook"

23:44 "Frustrations with Sneaker Boots Ad"

29:23 Delegating Work and Finding Help

32:10 Business Support and Marketing Audits

34:15 "Don't DIY Your Marketing"

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

Copyright 2025 Rebel Marketing