How should businesses evaluate the success of their social media posts? What metrics should be considered?

We tackle some of the most pressing social media questions from our community.

Key Highlights from the Episode

1. Optimal Posting Frequency: The ideal frequency for posting on social media can vary depending on your industry. While a marketing agency might benefit from frequent posts, a more conservative approach could be better for a law firm. Izzy recommends posting at least twice a week to maintain relevance.
2. Perfect Timing to Post: Timing is crucial! Consider when your audience is most active. For professional audiences, early mornings or lunch breaks might work, while for others, weekends could be optimal. Understand your audience's habits, and don't hesitate to experiment with different times.
3. Hashtags - To Use or Not to Use? Hashtags are more than trendy phrases—they're tools for discovery. Use relevant hashtags that reflect the content of your posts and the interests of your audience. Doing so can make your posts more discoverable.
4. Value of Reposts: Reposting and resharing content can be beneficial, especially when providing your unique insights or commentary. Engaging with industry content and incorporating your perspective can spark connection and enhance reach.
5. Understanding Success Metrics: Izzy emphasizes the importance of analyzing which posts perform best. Compare different types of posts and posting times to understand what resonates with your audience. Regularly analyze growth and engagement to inform your strategy.

Hot Moments

00:00 Industry-Based Social Media Strategy

04:55 Audience Understanding in Marketing

09:38 "Daily Social Media Posting Value?"

13:12 Tailoring Messaging for Target Audience

14:53 Social Media Post Performance Analysis

18:00 Brand-Safe Participation in Trends

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