Everybody wants to be their own boss — until the business becomes the boss. This week I'm joined by Shannon Hoffmann, who grew up inside a family business in Wichita, built her own grocery store from scratch in Kansas City the year before the economy crashed, helped her family more than double in size overnight by acquiring five competing stores, opened a second business right as COVID hit, and eventually made the call to sell it all and start over.
We talk about the unglamorous, middle-of-the-night kind of grit it takes to keep a business alive — going to ten banks and getting turned down by nine, keeping a staff calm when you don't have all the answers yet, and knowing the difference between digging in and holding on too long. Shannon is refreshingly honest about what it actually costs to build something of your own, and just as honest about what it felt like to finally walk away.
If you've ever romanticized “being your own boss,” or you're in the thick of building something right now and wondering if you have what it takes — this conversation is for you.
In this episode:
• Growing up in an entrepreneurial family, and what her mom's “fire, ready, aim” approach taught her
• Building her Kansas City store from the ground up — and surviving the 2008 crash before the business had a base
• The overnight acquisition that took the family from two stores to seven
• Running two businesses through COVID, and becoming “an HR expert, a legal expert” overnight
• Why it took ten years before she made her next big move — and why that patience mattered
• The decision to sell, and what it actually felt like to walk away
• Her honest read on what people underestimate most about starting a business