Episode 16: Turning Your Why Into Your Why Now
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Episode 16: Turning Your Why Into Your Why Now
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What happens when the reason you think you should wait becomes the exact reason you decide you can’t?
In this episode, Abby sits down with Meg Dieter, founder of Whimsi Beans, to talk about the winding path from corporate marketing to motherhood to building a product that didn’t exist yet.
After her daughter Chloe received an autism diagnosis, Meg began learning about adaptive tools and sensory needs—and saw firsthand what the right tools could unlock. Eventually, an everyday struggle around feeding her young daughters sparked a simple question: Why couldn’t vitamins come in sprinkle form?
That question became Whimsi Beans.
Meg shares what happened next: finding manufacturers, seeking funding, pitching an idea people had never seen before, hearing plenty of no’s, navigating production challenges, and building a company while raising four daughters.
But this conversation is about more than entrepreneurship. It’s about what happens when life doesn’t follow the plan, why you don’t have to wait for the “right” time to begin, and how remembering your why can help you keep moving when you have no idea what comes next.
Sometimes your why is also the answer to: Why now?
To preorder, visit their website https://whimsibeans.com/