Karina Muller, Founder of Maripossa Wellness, shares how her journey from individual therapeutic work to large-scale corporate wellness programs led her to build a model centered on human connection, psychological safety, and adaptive teaching. What began as one-on-one support evolved into a mission to equip entire teams—nurses, investment bankers, educators, tech professionals—with the tools they need to navigate stress, burnout, and emotional regulation in the workplace.

We explore:

✅ How a pivotal hospital partnership pushed Karina from private practice into group-based wellness and training

✅ Why “finding champions” inside organizations helped her scale early pilots into long-term programs

✅ The power of customizing wellness tools for different audiences—from ICU nurses to software engineers to senior executives

✅ Why she teaches instructors to blend method and personality—80% structure, 20% authenticity—to build trust and connection

✅ Stories from the field, including how a team’s anxiety over an office redesign led to a workshop on boundaries, space, and emotional regulation

Karina’s work is a reminder that wellness programs only make an impact when they’re built around real human experiences—not templates. Her approach blends evidence-based tools with deep empathy, creating environments where people feel understood, supported, and equipped to manage the emotional realities of work.

👉 Learn more about Maripossa Wellness: https://www.maripossawellness.com

👉 Connect with Karina on LinkedIn: https://www.linkedin.com/in/karinamuller/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/

Amy Briggs, Founder & CEO of Aviva, shares how her unexpected path from pediatric speech-language pathologist to tech founder led her to build a virtual scheduling assistant designed to give parents back their time—and their sanity. What began as a desire to lighten the mental load for families became a mission to eliminate the invisible labor of managing school forms, appointments, activities, and the endless stream of emails that govern modern parenthood.

We explore:

✅ How Amy’s work with children and families revealed the emotional and logistical weight parents carry
✅ The pivotal moment that pushed her from private practice into entrepreneurship
✅ Why her first startup idea failed—and how that clarity led to Aviva
✅ How she built a scrappy, non-scalable alpha, ran 20 testers through it, and confirmed parents’ deep need for automation
✅ The challenge of building a tech product without a tech background, including mentorship, hiring the right developer, and navigating Google’s strict security review
✅ Her early branding and marketing approach as a bootstrapped founder

Amy’s story is a reminder that founders don’t need a traditional tech background to build something meaningful. With the right insight, persistence, and empathy for the problem, you can create tools that truly lighten the load for families.

👉 Learn more about Aviva: https://www.withaviva.com/

👉 Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-briggs-87b59a94/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/

Mike George, Founder of Soaring Families, shares how three decades of caring for his son with complex medical needs led him to create a platform that helps families move from overwhelm and exhaustion to confidence and hope. What began as a personal journey evolved into a mission to help caregivers build stronger support systems and navigate their care responsibilities with clarity and resilience.

We explore:

✅ How Mike’s family caregiving experience shaped the foundation of Soaring Families
✅ Why writing his book was both emotional and validating—and how it revealed the universal challenges caregivers face
✅ The evolution from his early Caregiver Support Formula to today’s Pink Book, a simple system families use to organize care and reduce stress
✅ How partnerships with organizations like ALS societies and dementia care groups are bringing diagnosis-specific frameworks to more families
✅ Why YouTube and authentic storytelling have become core to Soaring Families’ outreach
✅ What excites Mike most about the future, including AI-powered tools designed to simplify caregiving

Mike’s journey is a powerful reminder that even the most complex caregiving stories can be filled with strength, resilience, and possibility—especially when families have the right support.

👉 Learn more about Soaring Families: https://soaringfamilies.com

👉 Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeg-bmg/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/

Anthony Snowell, Founder of LifeSummary.ai, shares how his background in computer science—and his personal experience navigating the chaos of family documents after losing his mother—inspired him to build an AI-powered platform that helps families simplify, organize, and truly understand the most important parts of their lives.

What began as a personal challenge to make sense of everyday financial and insurance paperwork has evolved into a mission-driven company using AI with intention: not as a gimmick, but as a tool to help people live with more clarity and confidence.

We explore:

✅ How Anthony’s journey from college baseball player to serial tech entrepreneur shaped his approach to building purposeful products
✅ The inspiration behind LifeSummary.ai and how it turns scattered documents into meaningful, actionable insights
✅ Why the best AI products don’t replace people — they empower them
✅ How founders should talk about AI in their marketing without making it the headline
✅ Lessons from multiple startups and what it really takes to build technology that earns trust

Anthony shares honest reflections on entrepreneurship, resilience, and how life’s toughest moments can lead to the most impactful innovations — especially when you build with empathy and intention.

👉 Learn more about LifeSummary.ai: https://lifesummary.ai

👉 Connect with Anthony on LinkedIn: https://www.linkedin.com/in/asnowell/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/

Barrie Farivar, Founder of leaf, shares how her experience at Google—and her life as a mom—sparked the idea for a private audio app designed to help families preserve the voices and stories that matter most. What began as a personal project to capture her children’s first words has evolved into a mission-driven platform empowering families to build digital legacies that feel as intimate and meaningful as old photo albums.

We explore:

✅ How Barrie’s own family experiences inspired her to create a simple, private way to record and share life’s most meaningful sounds
✅ What she learned transitioning from Google’s structured environment to the unpredictability of startup life
✅ How she validated the idea for leaf before building the first version of the product
✅ Why audio (not video or social media) is the perfect medium for authentic connection across generations
✅ How she’s positioning leaf to serve families in a space where tech and emotion intersect

Barrie shares honest reflections on startup life, product development, and balancing motherhood with entrepreneurship—and why the most powerful innovations often start with a deeply personal need.

👉 Learn more about leaf: https://www.sharewithleaf.com

👉 Connect with Barrie on LinkedIn: https://www.linkedin.com/in/barrie-altshuler-farivar-83927b8/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/

Tim Carstensen, Founder of Foam Party All Stars, shares how a summer side hustle turned into a thriving entertainment business that brings joy to kids (and relief to parents) across the Chicago suburbs. A full-time elementary PE teacher by day, Tim started the business with one foam cannon, a DIY website, and a few postcards—and quickly grew it into a multi-location operation serving hundreds of daycares, schools, and families each year.

We explore:

✅ How Tim’s entrepreneurial streak—and a knack for working with kids—helped him build a fast-growing brand from scratch

✅ The marketing tactics that fueled early growth, including old-school postcards and parent referrals

✅ How he balances teaching full-time, running a seasonal business, and raising three kids

✅ The challenges of scaling—hiring the right people, automating marketing, and keeping up with demand

✅ What it means to build a brand that parents trust and kids absolutely love

Tim shares candid lessons on starting small, thinking creatively, and staying intentional about growth—even when your “side hustle” takes off faster than expected.

👉 Learn more about Foam Party All Stars: https://foampartyallstars.com

👉 Connect with Tim on LinkedIn: https://www.linkedin.com/in/tim-carstensen-b6a914a/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/

Lauren Clough, Co-Founder of bQuest, shares her path from a 13-year career in her multigenerational family business and a stint in private equity to building a mission-driven platform that helps families navigate aging, loss, and end-of-life care. Lauren explains how bQuest pivoted from a direct-to-consumer idea to partnering with financial advisors—giving them tools to guide families through life’s most emotional transitions.

We explore:

✅ How personal caregiving experiences revealed the need for trusted guidance through aging and end-of-life planning
✅ Why financial advisors are uniquely positioned to help families—and how bQuest equips them to do it
✅ The shift from a consumer model to a wealth-management go-to-market strategy
✅ Building a national network of vetted service providers across 25 categories and a digital platform to connect them with caregivers
✅ Lessons in early-stage growth, from earned media and content strategy to balancing rapid demand with intentional brand building

Lauren shares candid insights on navigating the startup maze with a co-founder, the importance of curiosity and conversation, and how her mission keeps her moving forward.

👉 Learn more about bQuest: https://thebquest.com

👉 Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-tracy-clough/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/

Paul Richardson, Founder of Tumbleweed, shares how his own family experiences—and a 20-year career in healthcare—sparked the idea for a digital platform that helps families plan for aging and end-of-life. After losing six loved ones in six years and seeing first-hand how disorganized the process can be, Paul built Tumbleweed to simplify everything from storing key documents to closing gaps in planning and even supporting families after a death.

We explore:

✅ How a four-month cross-country road trip helped Paul process grief and inspired the earliest version of Tumbleweed

✅ Why early customer interviews shifted the product from post-death support to proactive pre-planning

✅ How Tumbleweed partners with insurance carriers to help policyholders get organized and protect their families

✅ Lessons from building an MVP in just a few months and iterating quickly

✅ Why a founder-led brand and authentic storytelling are critical in a space as personal as aging and end-of-life planning

Paul shares candid insights on navigating the “sandwich generation,” building a startup in a highly emotional category, and why empathy and lived experience can be a powerful competitive advantage.

👉 Learn more about Tumbleweed: https://tumbleweedplan.com/

👉 Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulhrichardsonjr/

👉 Listen to the Sandwhiched podcast: https://open.spotify.com/show/19UOaQ0j9jITHkCvrfKlHR

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/