Karina Muller, Founder of Maripossa Wellness, shares how her journey from individual therapeutic work to large-scale corporate wellness programs led her to build a model centered on human connection, psychological safety, and adaptive teaching. What began as one-on-one support evolved into a mission to equip entire teams—nurses, investment bankers, educators, tech professionals—with the tools they need to navigate stress, burnout, and emotional regulation in the workplace.

We explore:

✅ How a pivotal hospital partnership pushed Karina from private practice into group-based wellness and training

✅ Why “finding champions” inside organizations helped her scale early pilots into long-term programs

✅ The power of customizing wellness tools for different audiences—from ICU nurses to software engineers to senior executives

✅ Why she teaches instructors to blend method and personality—80% structure, 20% authenticity—to build trust and connection

✅ Stories from the field, including how a team’s anxiety over an office redesign led to a workshop on boundaries, space, and emotional regulation

Karina’s work is a reminder that wellness programs only make an impact when they’re built around real human experiences—not templates. Her approach blends evidence-based tools with deep empathy, creating environments where people feel understood, supported, and equipped to manage the emotional realities of work.

👉 Learn more about Maripossa Wellness: https://www.maripossawellness.com

👉 Connect with Karina on LinkedIn: https://www.linkedin.com/in/karinamuller/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/

Amy Briggs, Founder & CEO of Aviva, shares how her unexpected path from pediatric speech-language pathologist to tech founder led her to build a virtual scheduling assistant designed to give parents back their time—and their sanity. What began as a desire to lighten the mental load for families became a mission to eliminate the invisible labor of managing school forms, appointments, activities, and the endless stream of emails that govern modern parenthood.

We explore:

✅ How Amy’s work with children and families revealed the emotional and logistical weight parents carry
✅ The pivotal moment that pushed her from private practice into entrepreneurship
✅ Why her first startup idea failed—and how that clarity led to Aviva
✅ How she built a scrappy, non-scalable alpha, ran 20 testers through it, and confirmed parents’ deep need for automation
✅ The challenge of building a tech product without a tech background, including mentorship, hiring the right developer, and navigating Google’s strict security review
✅ Her early branding and marketing approach as a bootstrapped founder

Amy’s story is a reminder that founders don’t need a traditional tech background to build something meaningful. With the right insight, persistence, and empathy for the problem, you can create tools that truly lighten the load for families.

👉 Learn more about Aviva: https://www.withaviva.com/

👉 Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-briggs-87b59a94/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/

Mike George, Founder of Soaring Families, shares how three decades of caring for his son with complex medical needs led him to create a platform that helps families move from overwhelm and exhaustion to confidence and hope. What began as a personal journey evolved into a mission to help caregivers build stronger support systems and navigate their care responsibilities with clarity and resilience.

We explore:

✅ How Mike’s family caregiving experience shaped the foundation of Soaring Families
✅ Why writing his book was both emotional and validating—and how it revealed the universal challenges caregivers face
✅ The evolution from his early Caregiver Support Formula to today’s Pink Book, a simple system families use to organize care and reduce stress
✅ How partnerships with organizations like ALS societies and dementia care groups are bringing diagnosis-specific frameworks to more families
✅ Why YouTube and authentic storytelling have become core to Soaring Families’ outreach
✅ What excites Mike most about the future, including AI-powered tools designed to simplify caregiving

Mike’s journey is a powerful reminder that even the most complex caregiving stories can be filled with strength, resilience, and possibility—especially when families have the right support.

👉 Learn more about Soaring Families: https://soaringfamilies.com

👉 Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeg-bmg/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/