In this episode of Founders in Full, I talk with Dale Jarosz, co-founder of Bschool Travel, a company that designs immersive international learning experiences for MBA and university students.

Dale’s journey started in mechanical engineering, took him to Caterpillar designing hydraulic valves, and eventually led him to business school at Michigan—where travel, entrepreneurship, and frustration with the status quo planted the seeds for a new kind of company.

What began as a scrappy startup run out of a student apartment—with a Wix website and a $5 logo from Fiverr—has grown into a trusted partner for top business schools around the world. Along the way, Dale and his co-founder weathered a global pandemic, redefined what a student travel program could be, and built a company that now serves over 40 universities.

We talk about:

✅ Why business school was the perfect time to start a company
✅ How a few bad travel experiences sparked a bigger idea
✅ The real story behind “faking it until you make it”
✅ What universities, students, and global partners really care about
✅ How brand, trust, and scrappiness helped them scale post-COVID

If you’ve ever thought about starting a service business—or if you’re in the education or travel space—this episode is full of lessons about testing demand, building credibility, and growing the right way.

About Bschool Travel:

Bschool Travel partners with top MBA programs and universities to design high-quality, academically driven international experiences. They coordinate logistics, manage risk, and help students connect with global business leaders for unforgettable learning opportunities.

👉 Learn more at: https://www.bschooltravel.com

👉 Connect with Dale on LinkedIn: https://www.linkedin.com/in/dale-jarosz/

About Dan and Third Act Marketing:

I'm Dan Ritzke, founder of Third Act Marketing. I work with founders and growing businesses to help them get clear on their brand, build smart marketing strategies, and turn big ideas into real momentum.

If the conversations on Founders in Full got you thinking about your own marketing — your story, your positioning, your growth strategy — let’s connect.

👉 Learn more at: https://www.thirdactmarketing.com

👉 Connect with me on LinkedIn: https://www.linkedin.com/in/ritzke

Want to be on the podcast — or know a Founder with a story to tell and insights to share?

Founders in Full features real, honest conversations with founders about the highs, lows, and lessons of building a business. If you’d be a great guest (or know someone with a story worth sharing), I’d love to hear from you.

👉 Nominate a guest or apply to be on the show at https://www.thirdactmarketing.com/podcast