An interview with the quiz queen, expert Catharine O’Leary

Frustrated by low close rates? One well-crafted quiz that provides an aha moment for your prospect, while you demonstrate your expertise, might be just the trick!

In our discussion, Catharine takes the old data collection technique of a lame registration request to a new level. Embedding a journey into a quiz injects know, like, and trust into a fruitful experience for both prospect and you. Your future clients discover their most pressing needs and recognizethat you are the one with the solution.

The result: a better qualified candidate who is pretty much ready to buy.

Sound good? Check out our (just 20-minute) chat and learn from her example at https://quizformybiz.com.

Reach out to her to craft your perfect quiz that you can use on any platform, publication, or event. You will never need to create another lead magnet again, I promise. Find her site at https://catharineoleary.com.

Sláinte! (Listen and learn. 🍻)

In this episode, Catharine’s free offer is her free offer "Uncover The Missing Gaps That STOP You From Getting More Clients NOW!” at https://quizformybiz.com.

(Note: We did have an Internet glitch at the end ~ Technology…can’t live without it, so we gotta live with it ~ BUT, we got it all in.) Enjoy.

Catharine has spent her entire 25-year career crafting market research and consumer insights for Fortune 100 companies across the globe, such as Adobe, Pepsi, HP, and Apple. With 2 degrees in economics, she applies micro-economic theory to survey and quiz design to generate consumer insights for business. Insights that lead to new products, increased usage, more awareness, better understanding of consumer needs, and powerful personalization.

Today she helps businesses exponentially grow subscriber lists and turn engagement into lifelong customers and champions, expediting conversion.

I write about marketing in both online and offline channels in my newsletter and in my book: "Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing."

Each month I share marketing tips of my own and other experts with a little flavor of the fanciful in “Fair Trends and Following Winds.” Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7050575062692724736.

Find my book on Amazon or your favorite bookseller: https://amazon.com/author/jancarroza.

Let's connect! Find my book, course, products, and social accounts at: https://jancarroza.bio.link.

Find the first chapters of my book for free at https://dmcenter.com. Watch more interviews on business, marketing, and lifehacks on my YouTube playlist: https://bit.ly/MkgInterviews. If you like this video, please share with friends.

🙏 Please hit subscribe to get more of my tips. I would be tickled and honored. I'm passionate about discovering and sharing what I learn.

I'm driven to find tools, tricks and channels to make marketing easier, cheaper and smarter. Find marketing freebies at https://dmcenter.com/category/freebies.

Layne shares what can go terribly wrong without the right trademarks, policies, and agreements in place that can consume your coffers, your time, and your future.

Layne describes the key components for entrepreneurs: course creators, podcasters, authors, coaches, consultants, and content creators to protect their business. Think of all your assets on your site, on other platforms and the challenges to secure the rights to your brand name, what you create and share.

Layne generously shares her Intellectual Property Inventory for free, so you can begin to take stock of what you need to protect.

Find Layne and grab a time slot for a consultation to drama-proof your own business.

Sign up for her advice-filled newsletter. Learn ten agreements your business needs in this free checklist. I write about marketing in both online and offline channels in my book: Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing.

Let's connect! Find my book, course, products, and social accounts.

Find the first chapters of my book for free. Watch more interviews on business, marketing, and lifehacks on my YouTube playlist.

If you like this video, please share with friends.

🙏 Please hit subscribe to get more of my tips. I would be tickled and honored. I'm passionate about discovering and sharing what I learn.

I'm driven to find tools, tricks and channels to make marketing easier, cheaper and smarter. Find marketing freebies.

Mona is a consummate marketing professional. As a professor of marketing and entrepreneurship at FIDM, Mona delivers real-life experience to her students. A veteran of Estee Lauder, Gillette’s Jafra Cosmetics, she helped Dick Clark succeed at marketing products on shopping channels, such as QVC and HSN Direct.

We honor Dick’s abilities to get the best out of the people around him, defining his career with core values of authenticity, maintaining a good reputation, and leading by example. As an “influencer” before it became a term, he understood the power and responsibilities of personality, using his celebrity to launch products and events so prolifically. Watch as Mona shares insights that are as true today as when Dick built his businesses.

The concepts of putting a great work ethic and people skills into practice geared to constant improvement are just part of a successful direct response or performance marketing program. I write about online and offline channels in my book: Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing.

Let's connect! Find my book, course, products, and social accounts. Find the first chapters of my book for free. Watch more interviews on business, marketing, and lifehacks on my YouTube playlist. 🙏 Please hit subscribe to get more of my tips. I would be tickled and honored. I'm passionate about discovering and sharing what I learn.

I'm driven to find tools, tricks and channels to make marketing easier, cheaper and smarter. Find marketing freebies.

“Starting to dream and being able to see things in a visual and powerful way” is how Janet describes the experience of creating vision boards with her in a workshop environment with others on the same path.

Treat yourself to a 90-minute retreat to focus on discovering and uncovering new dreams, desires and goals when you create your Vision Board, or as Janet calls it, your DREAM BOARD.

Janet leads her next Vision Board Workshops in October and January.

Reserve your spot for live vision board workshop:

Janet is a well-known web designer who approaches projects from a holistic point-of-view. An early site designer in Silicon Valley, she now lives in sunny Santa Monica. While she has helped big names like Starbucks, MGM, DirecTV, Toyota, JPL, and NASA, today she focuses on helping entrepreneurs, especially women, to represent their voice in their sites.

Get the JAG 5 Method [free ebook] for creating successful websites. Book a free call to talk about your dream website.

Check out her site. Need to know more before you decide? Check out Janet’s two-minute video about Vision Board creation.

I mentioned my post “30 Ways to Leverage Other People’s Platforms (OPPs) to Increase Awareness, Credibility, and Revenues.”

I write about marketing in both online and offline channels in my newsletter and in my book: Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing. Each month I share marketing tips of my own and other experts with a little flavor of the fanciful in “Fair Trends and Following Winds.” Sign up.

Find my book on Amazon or your favorite bookseller. Let's connect! Find my book, course, products, and social accounts.

Find the first chapters of my book for free. Watch more interviews on business, marketing, and lifehacks on my YouTube playlist. If you like this video, please share with friends.

🙏 Please hit subscribe to get more of my tips. I would be tickled and honored. I'm passionate about discovering and sharing what I learn.

I'm driven to find tools, tricks and channels to make marketing easier, cheaper and smarter. Find marketing freebies.

📖 Authors: Scared to approach the media to interview you about your book? Find out how media publicist and trainer Joanne McCall coaches her clients to deliver compelling interviews as we discuss her new book Media Darling: Shine Through Every Interview

📋 Marketing campaigns take a lot of touches to get reaction, so adding promotional products the mix increases impact, while changing up routines of emailings and social media.

📺 Watch my interview with media publicist and trainer Joanne McCall as we discuss her new book Media Darling: Shine Through Every Interview

📥 Offline direct mailings make cost-effective interactions. Listen as Jeff addresses some item options that make a statement as well as workarounds for shipping delays, such as buying USA-made premiums.

📖 Learn:

✧ Tips to become a Media Darling, the go-to on your topic for interview hosts

✧ How to prepare to do interviews to make the best first impression

✧ Pitfalls to avoid in interviews

✧ How they are much more than “giveaways”

💡 Want a pro to help you?

Promotional concepts are just part of a great direct response or performance marketing program. I write about online and offline channels in my book: Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing at https://amazon.com/author/jancarroza.

Let's connect! https://jancarroza.bio.link.

💡 “A little bit of ounce of prevention is worth really a pound of infringement.” –Marc Hankin, patent attorney

Digital marketers, you don’t want to miss this.

Content Creators: are you protecting your content?

While all content is considered copyrighted upon publication, learn what my guest, Marc Hankin, founder of Hankin Patent Law, says about defending your rights. What you learn will change how you think and what you might feel you need to do next.

📺 Watch my interview with Marc to make the important decisions around your intellectual property. Learn what it takes to defend the digital assets of your business, whether its courses, graphics, audio, and video.

Every digital marketer should keep an eye on the intellectual property rights of their content. Protection increases the value of a business, reduces the frustration of disputes, and builds a legacy for generations to come, employees, investors and/or future sale of a business. This goes for authors, course creators, podcasters, musicians, designers and bloggers.

⚖ Marc talks about some horrific situations he helps clients with, such as copyright infringement. After 33 years of practice, he’s seen some outrageous bad actors. Listen for his best advice in some hairy situations. He is a speaker and instructor with impressive awards and honors for himself and his firm. Check out his extensive bio here:

📖 Learn:

✧ Why you need a copyright registration from the U.S. Library of Congress

✧ The critical importance of the filing date for your copyrights

✧ Why he recommends strongly that you use your own images

✧ The assets that you should consider trademarking and why

✧ What the registration mark means

💡 Want a pro to help protect your digital legacy? Reach out to Marc Hankin at Hankin Patent Law: 310.979.3600 | https://hankinpatentlaw.com

Find Marc’s extensive bio at https://www.hankinpatentlaw.com/attorneys/marc-e-hankin/

I’m Jan Carroza, author, instructor and veteran marketer for brand names and small businesses alike. I write about online and offline channels in my book: "Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing" at https://amazon.com/author/jancarroza.

Let's connect! https://jancarroza.bio.link.

What are 30 to 40-year old mid-level marketing managers missing?

📭 Direct mail, sending personalized letters, postcards and “dimensional” gifts is rumored to be dead.

🚀The Surprising, Important New Twist on an Old Marketing Channel

📺 But watch my interview with David Rosendahl, President of MindFire Inc., a state-of-the-art digital marketing services platform to learn why it’s not only not dead, but thriving as part of a digital (surprised? 🤯) mix.

This old dog (direct mail) has some new tricks:

David shares a clever, innovative, little known use case that includes Facebook🤯 to delight your audience.

Find out how to instantly get your mail recipients to your landing page.

Check out David’s site at https://mindfireinc.com to get a demo of his platform.

Call or email David: david.rosendahl@mindfiremail.info and (949) 506-5835 or (877) 560-3473.

Connect with me and find freebies (get your own free neat Buy Me a Coffee bio link): https://jancarroza.bio.link.

Let’s connect! Find my socials, book, course, products and more at https://jancarroza.bio.link.

💡 Looking for ideas to impress your prospects?

📋 Marketing campaigns take a lot of touches to get reaction, so adding promotional products to the mix increases impact, while changing up routines of emailings and social media.

📺 Watch my interview with Jeff Gordon, CEO of BrightWise, a promotional merchandise company, as we discuss the brainstorming process that leave a lasting, meaningful impression.

📥 Offline direct mailings make cost-effective interactions. Listen as Jeff addresses some item options that make a statement as well as workarounds for shipping delays, such as buying USA-made premiums.

📖 Learn:

✧ How promotional products are part of relationship and direct response marketing

✧ Ways to measure ROI for direct mailings

✧ Timing for your events with promotional products

✧ How they are much more than “giveaways”

💡 Want a pro to help brainstorm your next great idea? Reach out to Jeff Gordon at BrightWise: 888-794-6252 https://brightwise.com

Promotional concepts are just part of a great direct response or performance marketing program. I write about online and offline channels in my book: "Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing" at https://amazon.com/author/jancarroza.

Let's connect! https://jancarroza.bio.link.