An interview with the quiz queen, expert Catharine O’Leary

Frustrated by low close rates? One well-crafted quiz that provides an aha moment for your prospect, while you demonstrate your expertise, might be just the trick!

In our discussion, Catharine takes the old data collection technique of a lame registration request to a new level. Embedding a journey into a quiz injects know, like, and trust into a fruitful experience for both prospect and you. Your future clients discover their most pressing needs and recognizethat you are the one with the solution.

The result: a better qualified candidate who is pretty much ready to buy.

Sound good? Check out our (just 20-minute) chat and learn from her example at https://quizformybiz.com.

Reach out to her to craft your perfect quiz that you can use on any platform, publication, or event. You will never need to create another lead magnet again, I promise. Find her site at https://catharineoleary.com.

Sláinte! (Listen and learn. 🍻)

In this episode, Catharine’s free offer is her free offer "Uncover The Missing Gaps That STOP You From Getting More Clients NOW!” at https://quizformybiz.com.

(Note: We did have an Internet glitch at the end ~ Technology…can’t live without it, so we gotta live with it ~ BUT, we got it all in.) Enjoy.

Catharine has spent her entire 25-year career crafting market research and consumer insights for Fortune 100 companies across the globe, such as Adobe, Pepsi, HP, and Apple. With 2 degrees in economics, she applies micro-economic theory to survey and quiz design to generate consumer insights for business. Insights that lead to new products, increased usage, more awareness, better understanding of consumer needs, and powerful personalization.

Today she helps businesses exponentially grow subscriber lists and turn engagement into lifelong customers and champions, expediting conversion.

I write about marketing in both online and offline channels in my newsletter and in my book: "Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing."

Each month I share marketing tips of my own and other experts with a little flavor of the fanciful in “Fair Trends and Following Winds.” Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7050575062692724736.

Find my book on Amazon or your favorite bookseller: https://amazon.com/author/jancarroza.

Let's connect! Find my book, course, products, and social accounts at: https://jancarroza.bio.link.

Find the first chapters of my book for free at https://dmcenter.com. Watch more interviews on business, marketing, and lifehacks on my YouTube playlist: https://bit.ly/MkgInterviews. If you like this video, please share with friends.

🙏 Please hit subscribe to get more of my tips. I would be tickled and honored. I'm passionate about discovering and sharing what I learn.

I'm driven to find tools, tricks and channels to make marketing easier, cheaper and smarter. Find marketing freebies at https://dmcenter.com/category/freebies.

Layne shares what can go terribly wrong without the right trademarks, policies, and agreements in place that can consume your coffers, your time, and your future.

Layne describes the key components for entrepreneurs: course creators, podcasters, authors, coaches, consultants, and content creators to protect their business. Think of all your assets on your site, on other platforms and the challenges to secure the rights to your brand name, what you create and share.

Layne generously shares her Intellectual Property Inventory for free, so you can begin to take stock of what you need to protect.

Find Layne and grab a time slot for a consultation to drama-proof your own business.

Sign up for her advice-filled newsletter. Learn ten agreements your business needs in this free checklist. I write about marketing in both online and offline channels in my book: Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing.

Let's connect! Find my book, course, products, and social accounts.

Find the first chapters of my book for free. Watch more interviews on business, marketing, and lifehacks on my YouTube playlist.

If you like this video, please share with friends.

🙏 Please hit subscribe to get more of my tips. I would be tickled and honored. I'm passionate about discovering and sharing what I learn.

I'm driven to find tools, tricks and channels to make marketing easier, cheaper and smarter. Find marketing freebies.

Mona is a consummate marketing professional. As a professor of marketing and entrepreneurship at FIDM, Mona delivers real-life experience to her students. A veteran of Estee Lauder, Gillette’s Jafra Cosmetics, she helped Dick Clark succeed at marketing products on shopping channels, such as QVC and HSN Direct.

We honor Dick’s abilities to get the best out of the people around him, defining his career with core values of authenticity, maintaining a good reputation, and leading by example. As an “influencer” before it became a term, he understood the power and responsibilities of personality, using his celebrity to launch products and events so prolifically. Watch as Mona shares insights that are as true today as when Dick built his businesses.

The concepts of putting a great work ethic and people skills into practice geared to constant improvement are just part of a successful direct response or performance marketing program. I write about online and offline channels in my book: Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing.

Let's connect! Find my book, course, products, and social accounts. Find the first chapters of my book for free. Watch more interviews on business, marketing, and lifehacks on my YouTube playlist. 🙏 Please hit subscribe to get more of my tips. I would be tickled and honored. I'm passionate about discovering and sharing what I learn.

I'm driven to find tools, tricks and channels to make marketing easier, cheaper and smarter. Find marketing freebies.