Layne shares what can go terribly wrong without the right trademarks, policies, and agreements in place that can consume your coffers, your time, and your future.

Layne describes the key components for entrepreneurs: course creators, podcasters, authors, coaches, consultants, and content creators to protect their business. Think of all your assets on your site, on other platforms and the challenges to secure the rights to your brand name, what you create and share.

Layne generously shares her Intellectual Property Inventory for free, so you can begin to take stock of what you need to protect.

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Sign up for her advice-filled newsletter. Learn ten agreements your business needs in this free checklist. I write about marketing in both online and offline channels in my book: Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing.

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