Promotional Products: A Conversation with Jeff Gordon, Brightwise
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Promotional Products: A Conversation with Jeff Gordon, Brightwise
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💡 Looking for ideas to impress your prospects?
📋 Marketing campaigns take a lot of touches to get reaction, so adding promotional products to the mix increases impact, while changing up routines of emailings and social media.
📺 Watch my interview with Jeff Gordon, CEO of BrightWise, a promotional merchandise company, as we discuss the brainstorming process that leave a lasting, meaningful impression.
📥 Offline direct mailings make cost-effective interactions. Listen as Jeff addresses some item options that make a statement as well as workarounds for shipping delays, such as buying USA-made premiums.
📖 Learn:
✧ How promotional products are part of relationship and direct response marketing
✧ Ways to measure ROI for direct mailings
✧ Timing for your events with promotional products
✧ How they are much more than “giveaways”
💡 Want a pro to help brainstorm your next great idea? Reach out to Jeff Gordon at BrightWise: 888-794-6252 https://brightwise.com
Promotional concepts are just part of a great direct response or performance marketing program. I write about online and offline channels in my book: "Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing" at https://amazon.com/author/jancarroza.
Let's connect! https://jancarroza.bio.link.